Advanced Influence and Negotiation Skills for Public Relations Professionals

Senior PR professionals and communication experts

Public Relations managers and executives

Corporate communication strategists

Media relations and external affairs managers

Anyone in PR roles responsible for stakeholder engagement, negotiation, and influence

Understand the psychology behind influence and how to build strong professional relationships.

Develop strategies to accommodate different learning and behavioral styles in communication.

Enhance emotional intelligence to improve influence and decision-making.

Master negotiation skills for use in business and everyday situations.

Learn advanced presentation techniques for impactful communication.

Create a personalized plan to expand the sphere of influence in professional settings.

The Link Between Influence and Relationships

• Defining the characteristics required to influence others effectively.
• Assessing where you and those you wish to influence are on the change curve.
• Identifying blockages that impact the ability to influence others.
• Understanding the importance of accommodating different learning styles.
• Exploring how the brain works: The fight, freeze, or flight response.
• Unconscious bias and how we filter information.
• Understanding different behavioral styles and their impact on influence.
• Enhancing emotional intelligence to boost your influence.

Building Your Personal Effectiveness Toolkit

• Exploring the influence model: Critical elements explained and demonstrated.
• Listening with intent and asking better questions for deeper understanding.
• Incorporating flexibility into ideas and proposals to adapt to different situations.
• Influencing decision-making at work: Strategies for more informed decisions.
• Utilizing decision-making tools to support influence in professional scenarios.
• Practical exercises in applying the influence model to real-world examples.

Negotiation in Practice

• Defining negotiation: What it is and what it is not.
• Introducing negotiation skills for business and life contexts.
• Understanding negotiation parameters and preparing for successful negotiations.
• Identifying negotiable variables: Learning what you can trade in negotiations.
• Exploring the principles of the Walk Away Point (WAP) and its significance.
• Practical exercises in negotiation scenarios, focusing on strategy and flexibility.

Delivering a Best-in-Class Presentation

• Exploring what makes a speech memorable and impactful.
• Presentation top tips: Introduction and use of the INTRO formula.
• Using intonation for effect: Techniques for vocal variety and emphasis.
• Non-verbal communication in presentations: Body language, gestures, and eye contact.
• PowerPoint dos and don’ts: Creating visually appealing and effective slides.
• Enhancing messages with storytelling and visualization techniques.
• Managing nerves like a professional: Techniques for confidence and calmness.
• Creating a personal vocal checklist for presentation preparation.

Building Your Sphere of Influence

• Understanding the concept of the sphere of influence and its significance in PR.
• Creating a personal influence map to identify key individuals and networks.
• Exploring various influencing tactics and their application in professional settings.
• Developing a personal plan of action for expanding influence in the workplace.
• Building a personal resource library: Tools and references for continued growth.

Advanced skills in influencing and building relationships with diverse stakeholders.

Proficiency in negotiation techniques and strategies for different contexts.

Expertise in delivering impactful and memorable presentations.

Enhanced emotional intelligence for improved communication and decision-making.

Ability to develop and implement a personal influence map and plan.