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purpose\u003C\u002Fli>\n\u003Cli>Ethics and accuracy: avoiding exaggeration and protecting confidentiality\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Structuring Stories for Business Purposes\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Classic narrative arc and its business uses\u003C\u002Fli>\n\u003Cli>Situation, complication and resolution\u003C\u002Fli>\n\u003Cli>The Pyramid Principle for leading with the message\u003C\u002Fli>\n\u003Cli>Making ideas simple, concrete and memorable\u003C\u002Fli>\n\u003Cli>Openings and endings that stay with the audience\u003C\u002Fli>\n\u003Cli>Short stories for meetings and longer stories for presentations\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Telling Stories with Presence\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Voice, pace, pauses and emphasis\u003C\u002Fli>\n\u003Cli>Body language, eye contact and use of space\u003C\u002Fli>\n\u003Cli>Visuals that support the story instead of competing with it\u003C\u002Fli>\n\u003Cli>Storytelling in virtual meetings and recorded video\u003C\u002Fli>\n\u003Cli>Reading and responding to the audience\u003C\u002Fli>\n\u003Cli>Practice: short stories with peer feedback\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Applying Storytelling to Data, Change and Learning\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Data storytelling: from analysis to insight to message\u003C\u002Fli>\n\u003Cli>Stories that explain strategy and change\u003C\u002Fli>\n\u003Cli>Stories for teaching, coaching and knowledge transfer\u003C\u002Fli>\n\u003Cli>Using AI tools to draft and test stories, and their limits\u003C\u002Fli>\n\u003Cli>Final story-based presentation and feedback\u003C\u002Fli>\n\u003Cli>Personal storytelling action plan\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Explain why stories influence attention, memory and decisions\u003C\u002Fli>\n\u003Cli>Identify the components of an effective business story: character, challenge, action and outcome\u003C\u002Fli>\n\u003Cli>Build a personal bank of stories from their own experience and organisation\u003C\u002Fli>\n\u003Cli>Structure stories for different purposes using situation-complication-resolution and classic narrative arcs\u003C\u002Fli>\n\u003Cli>Balance credibility, emotion and logic using ethos, pathos and logos\u003C\u002Fli>\n\u003Cli>Turn data and analysis into a clear narrative with a single key message\u003C\u002Fli>\n\u003Cli>Deliver stories with effective voice, pace, pauses and body language\u003C\u002Fli>\n\u003Cli>Use stories to explain change, share lessons and teach new knowledge\u003C\u002Fli>\n\u003Cli>Adapt stories to different audiences, cultures and channels, including virtual settings\u003C\u002Fli>\n\u003Cli>Deliver a short story-based presentation on a real business topic\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Managers and team leaders:\u003C\u002Fstrong> leaders who communicate strategy, change and priorities\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Professionals:\u003C\u002Fstrong> specialists and analysts who present proposals, findings or data\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Trainers and educators:\u003C\u002Fstrong> trainers, L&D professionals and subject experts who teach others\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communication staff:\u003C\u002Fstrong> internal communication, marketing and public relations professionals\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Client-facing staff:\u003C\u002Fstrong> business development, sales and account managers\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>The programme suits participants with some workplace experience who present or explain ideas to others. No prior storytelling training is required. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Business story structure and components\u003C\u002Fli>\n\u003Cli>Personal and organisational story banks\u003C\u002Fli>\n\u003Cli>Persuasion with ethos, pathos and logos\u003C\u002Fli>\n\u003Cli>Situation-complication-resolution structure\u003C\u002Fli>\n\u003Cli>Data storytelling\u003C\u002Fli>\n\u003Cli>Storytelling for change communication\u003C\u002Fli>\n\u003Cli>Storytelling for teaching and knowledge transfer\u003C\u002Fli>\n\u003Cli>Delivery, voice and presence\u003C\u002Fli>\n\u003Cli>Audience and cultural adaptation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Data, reports and presentations often fail to persuade because they give information without meaning. Audiences forget slides but remember stories. This programme gives professionals and managers a practical method to find, structure and tell business stories that explain complex ideas, win support for proposals and engage teams, clients and stakeholders.\u003C\u002Fp>","\u003Cp>Many professionals present facts in the order they discovered them, fill slides with data and wonder why decisions are delayed and messages are forgotten. Others see storytelling as entertainment and doubt it has a place in serious business settings. In reality, leaders use stories every day to explain strategy, introduce change, share lessons and build trust. Without a clear structure, however, stories become long anecdotes that lose the audience or weaken credibility.\u003C\u002Fp>\n\u003Cp>This programme treats storytelling as a practical business skill. It moves through five stages: understanding why stories work; finding and selecting stories; structuring them for business purposes; telling them with presence in person and online; and applying them to data, change, teaching and leadership communication.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme references widely used models, including Aristotle's appeals of ethos, pathos and logos, classic narrative structure, the situation-complication-resolution structure, the Pyramid Principle, and principles for making ideas memorable drawn from research on communication. Participants apply them to their own messages, not only study them.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What this changes in practice.\u003C\u002Fstrong> How participants open a presentation or meeting; how they turn data into a clear message; how they present a proposal so that decision makers see why it matters; how they explain change so that teams understand it; how they use stories to teach and pass on knowledge; and how they adapt stories to different audiences and cultures.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, with frequent practice and peer feedback. Each participant builds a personal story bank, develops a short data story and delivers a final story-based presentation on a real work topic.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own strategy, change programme or client messages, and delivered in English or Arabic for leaders, communication teams or client-facing staff.\u003C\u002Fp>","Training Program","intermediate","mdi-comment",[317,325],{"id":318,"schedule_slug":319,"start_date":320,"end_date":321,"price":322,"city_id":323,"days":288,"city_name":324},611646,"business-storytelling-for-influence-and-engagement-in-live-online","2026-12-20","2026-12-24","2900.00",19,"Live Online",{"id":326,"schedule_slug":319,"start_date":327,"end_date":328,"price":322,"city_id":323,"days":288,"city_name":324},701602,"2027-03-08","2027-03-12",[330,337,345,349,351,359,365,371,375,379],{"id":331,"schedule_slug":332,"start_date":333,"end_date":334,"price":335,"city_id":33,"days":288,"city_name":336},610373,"business-storytelling-for-influence-and-engagement-in-dubai","2026-11-15","2026-11-19","4500.00","Dubai",{"id":338,"schedule_slug":339,"start_date":340,"end_date":341,"price":342,"city_id":343,"days":288,"city_name":344},610856,"business-storytelling-for-influence-and-engagement-in-london","2026-11-29","2026-12-03","5900.00",4,"London",{"id":346,"schedule_slug":332,"start_date":347,"end_date":348,"price":335,"city_id":33,"days":288,"city_name":336},700729,"2027-01-25","2027-01-29",{"id":350,"schedule_slug":339,"start_date":347,"end_date":348,"price":342,"city_id":343,"days":288,"city_name":344},700805,{"id":352,"schedule_slug":353,"start_date":354,"end_date":355,"price":356,"city_id":357,"days":288,"city_name":358},700911,"business-storytelling-for-influence-and-engagement-in-riyadh","2027-01-31","2027-02-04","5500.00",33,"Riyadh",{"id":360,"schedule_slug":361,"start_date":362,"end_date":363,"price":335,"city_id":259,"days":288,"city_name":364},704867,"business-storytelling-for-influence-and-engagement-in-kuala-lumpur","2027-06-14","2027-06-18","Kuala Lumpur",{"id":366,"schedule_slug":367,"start_date":368,"end_date":369,"price":335,"city_id":254,"days":288,"city_name":370},706162,"business-storytelling-for-influence-and-engagement-in-istanbul","2027-07-19","2027-07-23","Istanbul",{"id":372,"schedule_slug":332,"start_date":373,"end_date":374,"price":335,"city_id":33,"days":288,"city_name":336},706669,"2027-08-02","2027-08-06",{"id":376,"schedule_slug":339,"start_date":377,"end_date":378,"price":342,"city_id":343,"days":288,"city_name":344},710276,"2027-11-15","2027-11-19",{"id":380,"schedule_slug":381,"start_date":382,"end_date":383,"price":356,"city_id":384,"days":288,"city_name":385},711941,"business-storytelling-for-influence-and-engagement-in-paris","2027-12-27","2027-12-31",12,"Paris",{"id":323,"city_name":324,"city_slug":387,"country_id":388,"country_name":389,"country_continent":389,"country_continents":390,"featured":391,"price":392,"main_image_alt":387,"detail_image_alt":249,"image_icon":393,"title":324,"h1_tag":324,"content":394,"description":395,"what_to_do":286,"cover":286},"live-online",17,"Online",[389],0,2900,"mdi-microsoft-internet-explorer","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Access Elite Academy’s complete training portfolio live online. Organizations, distributed teams and professionals can join scheduled interactive sessions or request any program to be delivered online, subject to scheduling and delivery requirements.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Elite Academy’s Live Online Training provides access to our complete portfolio of professional programs without linking availability to a physical destination. Organizations, multi-location teams and individual professionals can join scheduled instructor-led sessions or request any program from the Elite Academy portfolio for live online delivery, subject to scheduling and delivery requirements. The format preserves real-time interaction, expert guidance and practical learning while removing the need to travel. Browse the current Live Online schedule below or request your preferred program and dates.\u003C\u002Fp>",{"image_url":286,"image_alt":397,"alt_text":286,"meta_title":285,"meta_description":398,"canonical_url":286,"schema_json":286,"include_in_sitemap":399,"robots_index":399,"robots_follow":399,"robots_advanced":286,"og_title":285,"og_description":398,"og_url":286,"twitter_card":400},"SeoMetadata image","Data, reports and presentations often fail to persuade because they give information without meaning. Audiences forget slides but remember stories.",false,"summary",[],[403,412,423],{"id":404,"name":405,"name_2":286,"slug":406,"schedule_slug":407,"start_date":333,"end_date":334,"days":288,"hours":289,"city_id":343,"city_name":344,"price":408,"country_name":409,"continent_name":249,"continent_names":410,"program_level":314,"program_type":313,"short_details":411,"featured":249,"upcoming":249,"relevance_score":249},610319,"How to Communicate with Diplomacy, Tact and Credibility","how-to-communicate-with-diplomacy-tact-and-credibility","how-to-communicate-with-diplomacy-tact-and-credibility-in-london",5900,"United Kingdom",[],"\u003Cp>Tactless messages damage relationships, stall decisions and weaken the credibility of capable professionals, especially when the topic is sensitive or the audience is senior. This programme gives professionals practical techniques to say difficult things clearly and respectfully, handle disagreement calmly, and build the trust that makes people listen and act.\u003C\u002Fp>",{"id":413,"name":414,"name_2":249,"slug":415,"schedule_slug":416,"start_date":417,"end_date":418,"days":288,"hours":289,"city_id":33,"city_name":336,"price":419,"country_name":420,"continent_name":249,"continent_names":421,"program_level":314,"program_type":313,"short_details":422,"featured":249,"upcoming":249,"relevance_score":249},686782,"Project Coordination, Communication and Follow-Up","project-coordination-communication-and-follow-up","project-coordination-communication-and-follow-up-in-dubai","2026-11-16","2026-11-20",4500,"United Arab Emirates",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">This program is designed to provide participants with a comprehensive understanding of effective communication methods and project follow-up strategies, promoting project success and enhancing team collaboration.\u003C\u002Fspan>\u003C\u002Fp>",{"id":424,"name":425,"name_2":286,"slug":426,"schedule_slug":427,"start_date":428,"end_date":429,"days":288,"hours":289,"city_id":259,"city_name":364,"price":419,"country_name":430,"continent_name":249,"continent_names":431,"program_level":314,"program_type":313,"short_details":432,"featured":249,"upcoming":249,"relevance_score":249},610561,"Business Communication Skills","business-communication-skills","business-communication-skills-in-kuala-lumpur","2026-11-22","2026-11-26","Malaysia",[],"\u003Cp>Unclear emails, meetings that end without decisions and conversations that damage working relationships cost organisations time and trust every day. This programme gives professionals practical tools to communicate clearly in writing and in person, listen and question well, speak with confidence on the spot, and handle difficult conversations with colleagues, managers and clients.\u003C\u002Fp>","en",{"data":435,"code":279,"status":280,"message":476},[436,442,449,456,463,470],{"id":437,"title":438,"slug":439,"slugs":440,"image_alt":438},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":441,"en":439},"القيادة-التنفيذية-والإدارة-العليا",{"id":443,"title":444,"slug":445,"slugs":446,"image_alt":448},30,"Leadership Development","leadership-development",{"ar":447,"en":445},"تطوير-القيادة","leadership-courses",{"id":450,"title":451,"slug":452,"slugs":453,"image_alt":455},29,"management skills","management-skills",{"ar":454,"en":452},"مهارات-الإدارة","management-courses",{"id":457,"title":458,"slug":459,"slugs":460,"image_alt":462},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":461,"en":459},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":464,"title":465,"slug":466,"slugs":467,"image_alt":469},21,"finance and accounting","finance-and-accounting",{"ar":468,"en":466},"المالية-والمحاسبة","finance-accounting-courses",{"id":471,"title":472,"slug":473,"slugs":474,"image_alt":473},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":475,"en":473},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]