Core Business Fundamentals

This course provides a thorough grounding in core business principles and practices. Participants will learn about key business functions, including finance, marketing, operations, and strategy, and understand how these areas interconnect to drive organizational performance.

Who Should Attend

New managers and supervisors.

Professionals transitioning into business roles.

Individuals seeking to enhance their business acumen.

Team leaders and project managers.

Professionals looking to broaden their understanding of business functions.

Objectives

Understand fundamental business concepts and terminology.

Develop knowledge of key business functions and their roles.

Learn techniques for effective business decision-making.

Enhance abilities in analyzing business performance and strategy.

Apply best practices for managing business operations.

Utilize tools and techniques to support business activities.

Course Outline

Introduction to Business Concepts

Overview of basic business concepts and terminology.
The importance of understanding core business functions.
Key elements of a successful business model.
Case studies on successful business practices.
Practical exercises on basic business concepts.

Understanding Finance and Accounting

Introduction to financial statements and their components.
Techniques for financial analysis and interpretation.
Budgeting and financial planning basics.
Understanding cash flow management.
Case studies on financial decision-making.

Marketing Principles and Practices

Key concepts in marketing and market research.
Techniques for developing effective marketing strategies.
Understanding customer behavior and segmentation.
Basics of branding, advertising, and promotion.
Practical exercises on marketing strategy development.

Operations and Supply Chain Management

Introduction to operations management and its importance.
Techniques for optimizing business processes.
Basics of supply chain management and logistics.
Quality management and continuous improvement practices.
Case studies on efficient operations management.

Strategic Planning and Business Strategy

Fundamentals of strategic planning and analysis.
Techniques for developing and implementing business strategies.
Understanding competitive analysis and market positioning.
Tools for strategic decision-making.
Practical exercises on strategic planning.

Human Resources and Organizational Behavior

Key principles of human resource management.
Techniques for effective talent management and development.
Basics of organizational behavior and culture.
Understanding leadership and team dynamics.
Case studies on successful HR practices.

Competencies

Fundamental business concepts and terminology.

Financial analysis and decision-making.

Marketing strategy and customer understanding.

Operations and supply chain management.

Strategic planning and competitive analysis.

Human resource management and organizational behavior.

Kuala Lumpur

Explore professional training in Kuala Lumpur across Elite Academy’s full range of disciplines. The city’s position as a well-established Southeast Asian business hub with strong international connectivity makes it an attractive international setting for scheduled courses and programs arranged to your preferred topic and dates. Elite Academy can deliver its full range of professional training programs in Kuala Lumpur, Malaysia. Because the city is a well-established Southeast Asian business hub with strong international connectivity, it provides a strong international environment for participants from organizations as well as individual professionals. The courses shown on this page represent the programs currently scheduled in Kuala Lumpur; they do not limit what can be delivered there. If your preferred course or date is not listed, you can request any program from our portfolio to be arranged in Kuala Lumpur, subject to scheduling and delivery requirements.