Design Management and Prototyping for Impactful Solutions

Design managers and product designers

Project managers and product development professionals

Innovation and R&D managers

Marketing professionals involved in design and branding

Entrepreneurs and business owners

Professionals responsible for design and usability in business models

Understand design management practices and their role in various business models.

Analyze the impact of design on social, environmental, political, cultural, and economic systems.

Master the design process, focusing on factors such as cost, time, and quality.

Develop skills to express ideas visually and create prototypes that are functional and user-centric.

Gain insights into roles, responsibilities, and factors involved in the design process.

Recognize what constitutes value in design processes and products.

Introduction to Design Management

• Overview of design management and its application in diverse business models
• Exploring the social, environmental, political, cultural, and economic impact of design
• The role of design management in creating sustainable, user-centered solutions
• Case studies on successful design management across various industries

The Design Process and Frameworks

• Key stages of the design process: Ideation, prototyping, testing, and implementation
• Importance of managing cost, time, and quality in the design process
• Building frameworks that support innovation while meeting business constraints
• Practical exercises in planning and managing the design process

Roles and Responsibilities in Design Management

• Defining the roles of design managers, designers, and cross-functional teams
• Techniques for effective collaboration between design and other business functions
• Understanding stakeholder roles in creating, refining, and approving designs
• Group discussions on managing roles and responsibilities in diverse projects

Value in Design Processes and Products

• Identifying and creating value through design processes and end products
• Techniques for assessing utility, usability, and sustainability in design solutions
• Exploring user-centered design principles and their impact on customer satisfaction
• Practical exercises in defining value through design and prototyping

Visual Representation and Prototyping

• Translating ideas into visual representations and design mockups
• Techniques for creating prototypes that reflect utility and usability
• Tools for visual storytelling, including sketching, digital prototyping, and modeling
• Hands-on exercises in developing and presenting functional prototypes

Evaluating and Optimizing Design Solutions

• Techniques for testing, evaluating, and refining design solutions
• Balancing creativity with practical constraints in design management
• Applying feedback and iteration to improve design effectiveness
• Group projects on creating and optimizing prototypes based on usability feedback

Proficiency in design management practices across different business models

Skills in developing visual representations and functional prototypes

Ability to consider and incorporate social, environmental, and economic impacts in design

Knowledge of managing design constraints including cost, time, and quality

Skills in collaborative design processes, from ideation to final product creation