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Principles 3.0\u003C\u002Fli>\n\u003Cli>Brand metrics: awareness, consideration and preference\u003C\u002Fli>\n\u003Cli>Attribution models and their limits\u003C\u002Fli>\n\u003Cli>Marketing mix modelling and incrementality testing\u003C\u002Fli>\n\u003Cli>Data protection, consent and measurement with less tracking\u003C\u002Fli>\n\u003Cli>Dashboards and reporting for senior management\u003C\u002Fli>\n\u003Cli>Post-campaign review and lessons for the next plan\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Set communication objectives that are linked to business goals and can be measured\u003C\u002Fli>\n\u003Cli>Define target audiences using research, data and customer journey insight\u003C\u002Fli>\n\u003Cli>Develop a single core message and creative platform that works across channels and languages\u003C\u002Fli>\n\u003Cli>Select an effective mix of paid, earned, shared and owned media for a given objective\u003C\u002Fli>\n\u003Cli>Build a media plan using reach, frequency, timing and cost measures\u003C\u002Fli>\n\u003Cli>Allocate a budget between brand building and sales activation, and between channels\u003C\u002Fli>\n\u003Cli>Write clear briefs for creative, media and public relations agencies and evaluate their proposals\u003C\u002Fli>\n\u003Cli>Apply data protection requirements to targeting, tracking and customer data use\u003C\u002Fli>\n\u003Cli>Design a measurement framework that combines outputs, outcomes and business impact\u003C\u002Fli>\n\u003Cli>Use campaign results to optimise activity during and after a campaign\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Marketing professionals:\u003C\u002Fstrong> marketing managers, brand managers and campaign managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communication and public relations staff:\u003C\u002Fstrong> corporate communication officers, media relations and content managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Digital marketing specialists\u003C\u002Fstrong> responsible for social media, search and paid digital campaigns\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Media planning and agency staff\u003C\u002Fstrong> working on client campaigns\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Government communication teams\u003C\u002Fstrong> running public awareness and service campaigns\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have practical experience in marketing, communication or media. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Integrated campaign planning\u003C\u002Fli>\n\u003Cli>Audience insight and customer journey mapping\u003C\u002Fli>\n\u003Cli>Core message and creative platform development\u003C\u002Fli>\n\u003Cli>Paid, earned, shared and owned media integration\u003C\u002Fli>\n\u003Cli>Media planning with reach and frequency\u003C\u002Fli>\n\u003Cli>Budget allocation between brand and activation\u003C\u002Fli>\n\u003Cli>Agency briefing and management\u003C\u002Fli>\n\u003Cli>Communication measurement and effectiveness\u003C\u002Fli>\n\u003Cli>Data protection in marketing and measurement\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Budgets spread across too many channels, messages that change from one platform to the next and reports full of clicks but no business results: these are the signs of communications that are not integrated. This programme gives marketing and communication practitioners a practical method to plan, budget, run and measure integrated campaigns across paid, earned, shared and owned media.\u003C\u002Fp>","\u003Cp>Many organisations run their advertising, social media, public relations, events and digital campaigns through separate teams, agencies and budgets. The result is inconsistent messages, duplicated spend and media plans chosen by habit or by the loudest agency. Short-term digital metrics dominate reporting, while brand building and long-term effects are hard to see. With audiences fragmented across platforms and privacy rules limiting tracking, the old ways of planning and measuring no longer give managers the answers they need.\u003C\u002Fp>\n\u003Cp>This programme follows the planning cycle of an integrated campaign. It starts with business and communication objectives and audience insight, moves to a single message and creative platform, then to channel selection and media planning, then to budgeting and buying, and ends with measurement and optimisation. Each stage produces part of a complete campaign plan.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme references established integrated marketing communications planning principles, the paid, earned, shared and owned media approach, evidence on balancing brand building and sales activation, the AMEC Barcelona Principles 3.0 for communication measurement, and modern effectiveness methods such as marketing mix modelling and incrementality testing. It also covers the requirements of data protection laws that affect targeting and measurement.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> How to set objectives that link communication to business results; which audiences and channels to prioritise; how to split the budget between brand and performance activity and between channels; how to brief and evaluate agencies; and which metrics to use to judge whether a campaign has worked.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: the launch of a new service by an organisation that must reach both consumers and business customers in several GCC markets, in Arabic and English. Participants build the campaign plan step by step, including a media plan, flowchart, budget and measurement framework.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own brands, audiences, channels and agency arrangements, and delivered to marketing, communication and digital teams together so that they plan from one brief.\u003C\u002Fp>","Training Program","Basic to Intermediate","mdi-comment",[321],{"id":322,"schedule_slug":323,"start_date":324,"end_date":325,"price":326,"city_id":254,"days":288,"city_name":327},701471,"integrated-marketing-communications-and-media-planning-in-istanbul","2027-03-08","2027-03-12","4500.00","Istanbul",[329,335,341,349,355,359,367,375,379],{"id":330,"schedule_slug":331,"start_date":332,"end_date":333,"price":326,"city_id":33,"days":288,"city_name":334},702292,"integrated-marketing-communications-and-media-planning-in-dubai","2027-03-29","2027-04-02","Dubai",{"id":336,"schedule_slug":337,"start_date":332,"end_date":333,"price":338,"city_id":339,"days":288,"city_name":340},702371,"integrated-marketing-communications-and-media-planning-in-vienna","5500.00",6,"Vienna",{"id":342,"schedule_slug":343,"start_date":344,"end_date":345,"price":346,"city_id":347,"days":288,"city_name":348},704651,"integrated-marketing-communications-and-media-planning-in-london","2027-06-07","2027-06-11","5900.00",4,"London",{"id":350,"schedule_slug":351,"start_date":352,"end_date":353,"price":326,"city_id":259,"days":288,"city_name":354},704874,"integrated-marketing-communications-and-media-planning-in-kuala-lumpur","2027-06-14","2027-06-18","Kuala Lumpur",{"id":356,"schedule_slug":331,"start_date":357,"end_date":358,"price":326,"city_id":33,"days":288,"city_name":334},705345,"2027-06-28","2027-07-02",{"id":360,"schedule_slug":361,"start_date":362,"end_date":363,"price":364,"city_id":365,"days":288,"city_name":366},706294,"integrated-marketing-communications-and-media-planning-in-live-online","2027-07-19","2027-07-23","2900.00",19,"Live Online",{"id":368,"schedule_slug":369,"start_date":370,"end_date":371,"price":372,"city_id":373,"days":288,"city_name":374},711105,"integrated-marketing-communications-and-media-planning-in-muscat","2027-12-12","2027-12-16","4300.00",8,"Muscat",{"id":376,"schedule_slug":343,"start_date":377,"end_date":378,"price":346,"city_id":347,"days":288,"city_name":348},711280,"2027-12-13","2027-12-17",{"id":380,"schedule_slug":381,"start_date":382,"end_date":383,"price":372,"city_id":384,"days":288,"city_name":385},711688,"integrated-marketing-communications-and-media-planning-in-kuwait","2027-12-26","2027-12-30",7,"Kuwait",{"id":254,"city_name":327,"city_slug":387,"country_id":254,"country_name":388,"country_continent":389,"country_continents":390,"featured":33,"price":391,"main_image_alt":388,"detail_image_alt":249,"image_icon":249,"title":249,"h1_tag":392,"content":393,"description":394,"what_to_do":395,"cover":432},"istanbul","Turkey","Europe",[389],4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. 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Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":396,"places":405,"shopping":414,"experience":423},{"items":397,"title":404},[398,400,402],{"text":399},"Hafız Mustafa 1864",{"text":401},"Karaköy Güllüoğlu",{"text":403},"Pandeli","Dining",{"items":406,"title":413},[407,409,411],{"text":408},"Hagia Sophia",{"text":410},"Topkapı Palace",{"text":412},"Basilica Cistern","Landmarks",{"items":415,"title":422},[416,418,420],{"text":417},"Grand Bazaar",{"text":419},"Spice Bazaar",{"text":421},"İstinye Park","Shopping",{"items":424,"title":431},[425,427,429],{"text":426},"Bosphorus cruise",{"text":428},"Çemberlitaş Hamamı",{"text":430},"Galata Tower","Experience","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1281\u002Fconversions\u002Fu1oGShOs26d6sbv9Pp8nGeCTU8EWSwxQWWJiByAI-website.webp",{"image_url":286,"image_alt":434,"alt_text":286,"meta_title":285,"meta_description":435,"canonical_url":286,"schema_json":286,"include_in_sitemap":436,"robots_index":436,"robots_follow":436,"robots_advanced":286,"og_title":285,"og_description":435,"og_url":286,"twitter_card":437},"SeoMetadata image","Budgets spread across too many channels, messages that change from one platform to the next and reports full of clicks but no business results: these are the…",false,"summary",[],[440,451,464],{"id":441,"name":442,"name_2":286,"slug":443,"schedule_slug":444,"start_date":445,"end_date":446,"days":288,"hours":289,"city_id":347,"city_name":348,"price":447,"country_name":448,"continent_name":249,"continent_names":449,"program_level":318,"program_type":317,"short_details":450,"featured":249,"upcoming":249,"relevance_score":249},610337,"Sales and Marketing Financial Planning and Modelling","sales-and-marketing-financial-planning-and-modelling","sales-and-marketing-financial-planning-and-modelling-in-london","2026-11-15","2026-11-19",5900,"United Kingdom",[],"\u003Cp>Sales and marketing budgets are often set by last year's figure plus a percentage, and forecasts are defended by opinion rather than evidence. This programme gives commercial and finance professionals practical methods to build sales forecasts, plan and allocate sales and marketing spend, model the return on commercial decisions and explain the numbers to senior management.\u003C\u002Fp>",{"id":452,"name":453,"name_2":286,"slug":454,"schedule_slug":455,"start_date":456,"end_date":457,"days":288,"hours":289,"city_id":458,"city_name":459,"price":460,"country_name":461,"continent_name":249,"continent_names":462,"program_level":318,"program_type":317,"short_details":463,"featured":249,"upcoming":249,"relevance_score":249},610577,"Strategic Marketing Management","strategic-marketing-management","strategic-marketing-management-in-casablanca","2026-11-22","2026-11-26",23,"Casablanca",4300,"Morocco",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">This advanced-level course aims to equip participants with a deep understanding of marketing and communication strategies to drive business success and deliver exceptional results.\u003C\u002Fspan>\u003C\u002Fp>",{"id":465,"name":466,"name_2":286,"slug":467,"schedule_slug":468,"start_date":469,"end_date":470,"days":288,"hours":289,"city_id":259,"city_name":354,"price":391,"country_name":471,"continent_name":249,"continent_names":472,"program_level":318,"program_type":317,"short_details":473,"featured":249,"upcoming":249,"relevance_score":249},610828,"Media Relations and Communication Campaigns in Oil and Gas","media-relations-and-communication-campaigns-in-oil-and-gas","media-relations-and-communication-campaigns-in-oil-and-gas-in-kuala-lumpur","2026-11-29","2026-12-03","Malaysia",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">To provide participants with the essential skills and strategies for preparing, planning, and executing impactful media campaigns tailored to the unique needs of the oil and gas industry, enhancing brand image, public perception, and stakeholder engagement.\u003C\u002Fspan>\u003C\u002Fp>","en",{"data":476,"code":279,"status":280,"message":517},[477,483,490,497,504,511],{"id":478,"title":479,"slug":480,"slugs":481,"image_alt":479},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":482,"en":480},"القيادة-التنفيذية-والإدارة-العليا",{"id":484,"title":485,"slug":486,"slugs":487,"image_alt":489},30,"Leadership Development","leadership-development",{"ar":488,"en":486},"تطوير-القيادة","leadership-courses",{"id":491,"title":492,"slug":493,"slugs":494,"image_alt":496},29,"management skills","management-skills",{"ar":495,"en":493},"مهارات-الإدارة","management-courses",{"id":498,"title":499,"slug":500,"slugs":501,"image_alt":503},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":502,"en":500},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":505,"title":506,"slug":507,"slugs":508,"image_alt":510},21,"finance and accounting","finance-and-accounting",{"ar":509,"en":507},"المالية-والمحاسبة","finance-accounting-courses",{"id":512,"title":513,"slug":514,"slugs":515,"image_alt":514},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":516,"en":514},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]