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Insight\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Descriptive statistics and cross-tabulation\u003C\u002Fli>\n\u003Cli>Significance testing and the difference between statistical and practical significance\u003C\u002Fli>\n\u003Cli>Correlation, regression and key driver analysis\u003C\u002Fli>\n\u003Cli>Segmentation approaches and profiling segments\u003C\u002Fli>\n\u003Cli>Market sizing and demand estimation\u003C\u002Fli>\n\u003Cli>Using AI tools to code open-ended responses: benefits, checks and limits\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Turning Insight into Marketing Decisions\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Structuring findings around the original decision\u003C\u002Fli>\n\u003Cli>Pricing, positioning and product concept testing\u003C\u002Fli>\n\u003Cli>Visualising data honestly and avoiding misleading charts\u003C\u002Fli>\n\u003Cli>Presenting uncertainty and limitations to decision makers\u003C\u002Fli>\n\u003Cli>Building an insight library and reusing research across teams\u003C\u002Fli>\n\u003Cli>Action plan: improving research practice in your organisation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Translate a marketing decision into clear research objectives and information needs\u003C\u002Fli>\n\u003Cli>Write a research brief and evaluate supplier proposals against it\u003C\u002Fli>\n\u003Cli>Select between desk research, qualitative, quantitative and mixed methods for a given decision\u003C\u002Fli>\n\u003Cli>Design a sampling plan and state the level of confidence the results can support\u003C\u002Fli>\n\u003Cli>Draft a questionnaire that avoids common sources of bias\u003C\u002Fli>\n\u003Cli>Assess the quality and limits of secondary data, panel data and social listening outputs\u003C\u002Fli>\n\u003Cli>Apply descriptive statistics, cross-tabulation and significance testing to survey data\u003C\u002Fli>\n\u003Cli>Use segmentation and driver analysis to identify priority customer groups and levers\u003C\u002Fli>\n\u003Cli>Estimate market size and demand using transparent, documented assumptions\u003C\u002Fli>\n\u003Cli>Present research findings as options and a recommendation that management can act on\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Marketing professionals:\u003C\u002Fstrong> marketing managers, brand managers and product managers who commission or use research\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Insight and research staff:\u003C\u002Fstrong> market research officers, analysts and customer insight specialists\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Strategy and business development:\u003C\u002Fstrong> planners and business development managers assessing new markets or offers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communication and customer experience teams\u003C\u002Fstrong> who run surveys or use audience data\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Public sector officers\u003C\u002Fstrong> responsible for citizen or stakeholder research\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have some practical experience of marketing, planning or customer work and basic comfort with spreadsheets. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Research brief writing and supplier evaluation\u003C\u002Fli>\n\u003Cli>Selection of research methods for marketing decisions\u003C\u002Fli>\n\u003Cli>Sampling design and interpretation of margins of error\u003C\u002Fli>\n\u003Cli>Questionnaire design and bias control\u003C\u002Fli>\n\u003Cli>Assessment of secondary and digital data sources\u003C\u002Fli>\n\u003Cli>Survey data analysis and significance testing\u003C\u002Fli>\n\u003Cli>Customer segmentation and key driver analysis\u003C\u002Fli>\n\u003Cli>Market sizing and demand estimation\u003C\u002Fli>\n\u003Cli>Decision-focused presentation of research findings\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Marketing budgets are often committed on the strength of opinion, a single survey or a vendor report that nobody has tested. This programme gives marketing and planning teams a practical method to frame the right research question, choose and commission the right method, analyse the results with care and turn evidence into decisions that management will support.\u003C\u002Fp>","\u003Cp>Many organisations spend on research and still make marketing decisions by instinct. The research brief is vague, so the agency answers a different question. Samples are chosen for convenience, questionnaires lead respondents, and dashboards report averages that hide the segments that matter. Secondary data and social listening are collected but never reconciled with survey findings. When results arrive, they are presented as charts rather than as options with a recommendation, and the decision is taken on other grounds.\u003C\u002Fp>\n\u003Cp>This programme follows the research cycle from the decision backwards. It moves through five stages: defining the decision and the information it needs, designing qualitative and quantitative studies, collecting data that is reliable and lawful, analysing it with appropriate statistical tools, and presenting insight in a form that leads to action.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme references the ICC\u002FESOMAR International Code on market, opinion and social research and data analytics, ISO 20252 on quality in market, opinion and social research, and established data protection principles, including the EU General Data Protection Regulation and national data protection laws in the region. Analytical content follows accepted statistical practice for sampling, significance testing, segmentation and driver analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Whether a question needs new research or can be answered from existing data; which method and sample size give enough confidence for the decision at stake; which segments to prioritise; how to price, position or launch an offer; and when a finding is strong enough to change the plan.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: a market entry or product launch decision that participants take from research brief to questionnaire, data analysis and a final recommendation to management. Exercises use spreadsheet tools and a prepared survey data set.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own markets, customer data, research suppliers and reporting formats, and delivered for marketing, strategy and insight teams together so that briefs, methods and outputs follow one standard.\u003C\u002Fp>","Training Program","Basic to Intermediate","mdi-comment",[315],{"id":316,"schedule_slug":317,"start_date":318,"end_date":319,"price":320,"city_id":254,"days":288,"city_name":321},702319,"market-research-and-analysis-for-marketing-decisions-in-istanbul","2027-03-29","2027-04-02","4500.00","Istanbul",[323,331,339,345,353,359,367,374,378],{"id":324,"schedule_slug":325,"start_date":326,"end_date":327,"price":328,"city_id":329,"days":288,"city_name":330},700436,"market-research-and-analysis-for-marketing-decisions-in-live-online","2027-01-11","2027-01-15","2900.00",19,"Live Online",{"id":332,"schedule_slug":333,"start_date":334,"end_date":335,"price":336,"city_id":337,"days":288,"city_name":338},700812,"market-research-and-analysis-for-marketing-decisions-in-london","2027-01-25","2027-01-29","5900.00",4,"London",{"id":340,"schedule_slug":341,"start_date":342,"end_date":343,"price":320,"city_id":259,"days":288,"city_name":344},702529,"market-research-and-analysis-for-marketing-decisions-in-kuala-lumpur","2027-04-05","2027-04-09","Kuala Lumpur",{"id":346,"schedule_slug":347,"start_date":348,"end_date":349,"price":350,"city_id":351,"days":288,"city_name":352},703931,"market-research-and-analysis-for-marketing-decisions-in-riyadh","2027-05-23","2027-05-27","5500.00",33,"Riyadh",{"id":354,"schedule_slug":355,"start_date":356,"end_date":357,"price":320,"city_id":33,"days":288,"city_name":358},705608,"market-research-and-analysis-for-marketing-decisions-in-dubai","2027-07-05","2027-07-09","Dubai",{"id":360,"schedule_slug":361,"start_date":362,"end_date":363,"price":364,"city_id":365,"days":288,"city_name":366},706339,"market-research-and-analysis-for-marketing-decisions-in-cairo","2027-07-25","2027-07-29","4000.00",11,"Cairo",{"id":368,"schedule_slug":369,"start_date":370,"end_date":371,"price":350,"city_id":372,"days":288,"city_name":373},708660,"market-research-and-analysis-for-marketing-decisions-in-jeddah","2027-09-26","2027-09-30",48,"Jeddah",{"id":375,"schedule_slug":333,"start_date":376,"end_date":377,"price":336,"city_id":337,"days":288,"city_name":338},708969,"2027-10-04","2027-10-08",{"id":379,"schedule_slug":355,"start_date":380,"end_date":381,"price":320,"city_id":33,"days":288,"city_name":358},709786,"2027-11-01","2027-11-05",{"id":254,"city_name":321,"city_slug":383,"country_id":254,"country_name":384,"country_continent":385,"country_continents":386,"featured":33,"price":387,"main_image_alt":384,"detail_image_alt":249,"image_icon":249,"title":249,"h1_tag":388,"content":389,"description":390,"what_to_do":391,"cover":428},"istanbul","Turkey","Europe",[385],4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. In a city known as a major international business crossroads connecting Europe, the Middle East and Asia, organizations and professionals can join upcoming courses or request any program to be arranged locally.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Professional training in Istanbul is not limited to a specific group of subjects. Elite Academy makes its complete portfolio available in the city across management, business, technical and industry-focused disciplines. With a major international business crossroads connecting Europe, the Middle East and Asia, Istanbul provides an effective setting for international learning. Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":392,"places":401,"shopping":410,"experience":419},{"items":393,"title":400},[394,396,398],{"text":395},"Hafız Mustafa 1864",{"text":397},"Karaköy Güllüoğlu",{"text":399},"Pandeli","Dining",{"items":402,"title":409},[403,405,407],{"text":404},"Hagia Sophia",{"text":406},"Topkapı Palace",{"text":408},"Basilica Cistern","Landmarks",{"items":411,"title":418},[412,414,416],{"text":413},"Grand Bazaar",{"text":415},"Spice Bazaar",{"text":417},"İstinye Park","Shopping",{"items":420,"title":427},[421,423,425],{"text":422},"Bosphorus cruise",{"text":424},"Çemberlitaş Hamamı",{"text":426},"Galata Tower","Experience","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1281\u002Fconversions\u002Fu1oGShOs26d6sbv9Pp8nGeCTU8EWSwxQWWJiByAI-website.webp",{"image_url":286,"image_alt":430,"alt_text":286,"meta_title":285,"meta_description":431,"canonical_url":286,"schema_json":286,"include_in_sitemap":432,"robots_index":432,"robots_follow":432,"robots_advanced":286,"og_title":285,"og_description":431,"og_url":286,"twitter_card":433},"SeoMetadata image","Marketing budgets are often committed on the strength of opinion, a single survey or a vendor report that nobody has tested.",false,"summary",[],[436,447,460],{"id":437,"name":438,"name_2":286,"slug":439,"schedule_slug":440,"start_date":441,"end_date":442,"days":288,"hours":289,"city_id":337,"city_name":338,"price":443,"country_name":444,"continent_name":249,"continent_names":445,"program_level":312,"program_type":311,"short_details":446,"featured":249,"upcoming":249,"relevance_score":249},610337,"Sales and Marketing Financial Planning and Modelling","sales-and-marketing-financial-planning-and-modelling","sales-and-marketing-financial-planning-and-modelling-in-london","2026-11-15","2026-11-19",5900,"United Kingdom",[],"\u003Cp>Sales and marketing budgets are often set by last year's figure plus a percentage, and forecasts are defended by opinion rather than evidence. This programme gives commercial and finance professionals practical methods to build sales forecasts, plan and allocate sales and marketing spend, model the return on commercial decisions and explain the numbers to senior management.\u003C\u002Fp>",{"id":448,"name":449,"name_2":286,"slug":450,"schedule_slug":451,"start_date":452,"end_date":453,"days":288,"hours":289,"city_id":454,"city_name":455,"price":456,"country_name":457,"continent_name":249,"continent_names":458,"program_level":312,"program_type":311,"short_details":459,"featured":249,"upcoming":249,"relevance_score":249},610577,"Strategic Marketing Management","strategic-marketing-management","strategic-marketing-management-in-casablanca","2026-11-22","2026-11-26",23,"Casablanca",4300,"Morocco",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">This advanced-level course aims to equip participants with a deep understanding of marketing and communication strategies to drive business success and deliver exceptional results.\u003C\u002Fspan>\u003C\u002Fp>",{"id":461,"name":462,"name_2":286,"slug":463,"schedule_slug":464,"start_date":465,"end_date":466,"days":288,"hours":289,"city_id":329,"city_name":330,"price":467,"country_name":468,"continent_name":249,"continent_names":469,"program_level":312,"program_type":311,"short_details":470,"featured":249,"upcoming":249,"relevance_score":249},610858,"Strategies for Effective Exhibition Participation","strategies-for-effective-exhibition-participation","strategies-for-effective-exhibition-participation-in-live-online","2026-11-29","2026-12-03",2900,"Online",[],"\u003Cp>Exhibitions are expensive, yet many organisations book a stand, send whoever is available and return with a pile of business cards and no measurable result. This programme gives marketing, business development and events teams a practical method to decide which shows to attend, set measurable objectives, run an effective stand and convert contacts into business.\u003C\u002Fp>","en",{"data":473,"code":279,"status":280,"message":514},[474,480,487,494,501,508],{"id":475,"title":476,"slug":477,"slugs":478,"image_alt":476},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":479,"en":477},"القيادة-التنفيذية-والإدارة-العليا",{"id":481,"title":482,"slug":483,"slugs":484,"image_alt":486},30,"Leadership Development","leadership-development",{"ar":485,"en":483},"تطوير-القيادة","leadership-courses",{"id":488,"title":489,"slug":490,"slugs":491,"image_alt":493},29,"management skills","management-skills",{"ar":492,"en":490},"مهارات-الإدارة","management-courses",{"id":495,"title":496,"slug":497,"slugs":498,"image_alt":500},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":499,"en":497},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":502,"title":503,"slug":504,"slugs":505,"image_alt":507},21,"finance and accounting","finance-and-accounting",{"ar":506,"en":504},"المالية-والمحاسبة","finance-accounting-courses",{"id":509,"title":510,"slug":511,"slugs":512,"image_alt":511},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":513,"en":511},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]