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and sales","\u003Cp>\u003Cstrong>Starting With the Problem: Discovery and Opportunity Framing\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>The product manager's role: responsibilities, authority and working with stakeholders\u003C\u002Fli>\n\u003Cli>Problem framing versus solution framing; common sources of bias\u003C\u002Fli>\n\u003Cli>Jobs-to-be-done and design thinking for understanding customer needs\u003C\u002Fli>\n\u003Cli>Planning and running customer interviews and observation\u003C\u002Fli>\n\u003Cli>Market sizing and segmentation without false precision\u003C\u002Fli>\n\u003Cli>Competitor and alternative analysis from the customer's point of view\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Is It Worth Building? Validation and the Business Case\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Value proposition design and positioning statements\u003C\u002Fli>\n\u003Cli>Identifying the riskiest assumptions: desirability, feasibility and viability\u003C\u002Fli>\n\u003Cli>Experiments, prototypes and minimum viable products\u003C\u002Fli>\n\u003Cli>The one-page business case: cost, revenue or benefit logic and payback\u003C\u002Fli>\n\u003Cli>Pricing approaches for products and services\u003C\u002Fli>\n\u003Cli>Stage-gate style decisions: what evidence is needed at each gate\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Defining the Product: Requirements, Roadmaps and Delivery\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>From insight to requirements: product requirement documents and user stories\u003C\u002Fli>\n\u003Cli>Prioritisation methods: MoSCoW, RICE and value versus effort\u003C\u002Fli>\n\u003Cli>Outcome-based roadmaps and communicating them to stakeholders\u003C\u002Fli>\n\u003Cli>Working with delivery teams: agile product ownership and backlog management\u003C\u002Fli>\n\u003Cli>Managing scope, dependencies and trade-offs\u003C\u002Fli>\n\u003Cli>Regulatory, data protection and accessibility considerations in product design\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Getting to Market: Launch Planning and Readiness\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Go-to-market strategy: segments, messages, channels and partners\u003C\u002Fli>\n\u003Cli>Launch types: soft launch, pilot, phased roll-out and full launch\u003C\u002Fli>\n\u003Cli>Readiness checklists for sales, service, operations and support\u003C\u002Fli>\n\u003Cli>Internal enablement: training frontline teams and service desks\u003C\u002Fli>\n\u003Cli>Launch communications and early customer feedback loops\u003C\u002Fli>\n\u003Cli>Risk management and contingency planning for launch\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>After Launch: Metrics, Learning and Lifecycle Decisions\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Product metrics: acquisition, activation, retention, satisfaction and value delivered\u003C\u002Fli>\n\u003Cli>Dashboards and review rhythms that lead to decisions\u003C\u002Fli>\n\u003Cli>Using analytics, customer feedback and, where appropriate, AI tools to find patterns\u003C\u002Fli>\n\u003Cli>Iterate, pivot, scale or retire: making lifecycle decisions\u003C\u002Fli>\n\u003Cli>Portfolio view: balancing new products with existing ones\u003C\u002Fli>\n\u003Cli>Action plan: strengthening product management in your organisation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Frame a customer problem clearly and separate it from a preferred solution\u003C\u002Fli>\n\u003Cli>Plan and conduct customer discovery interviews that produce usable evidence\u003C\u002Fli>\n\u003Cli>Define target segments, personas and a clear value proposition\u003C\u002Fli>\n\u003Cli>Build a one-page business case with explicit assumptions, costs and revenue or benefit drivers\u003C\u002Fli>\n\u003Cli>Design low-cost experiments and minimum viable products to test the riskiest assumptions\u003C\u002Fli>\n\u003Cli>Prioritise features using value, effort and risk, and produce an outcome-based roadmap\u003C\u002Fli>\n\u003Cli>Write product requirements and user stories that delivery teams can act on\u003C\u002Fli>\n\u003Cli>Prepare a go-to-market plan covering positioning, pricing, channels and launch readiness\u003C\u002Fli>\n\u003Cli>Select product metrics for adoption, retention and value, and set review points\u003C\u002Fli>\n\u003Cli>Decide, on evidence, whether to scale, adjust or retire a product after launch\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Product managers and product owners\u003C\u002Fstrong> responsible for new or existing products and services\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Business development and marketing professionals\u003C\u002Fstrong> involved in launching new offers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Digital transformation and innovation teams\u003C\u002Fstrong> in government entities and service organisations\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Project and programme managers\u003C\u002Fstrong> moving into product roles\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Technical and engineering leads\u003C\u002Fstrong> who shape product decisions\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have some working experience in product, project, marketing or service development roles. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Customer problem framing and discovery\u003C\u002Fli>\n\u003Cli>Segmentation and value proposition design\u003C\u002Fli>\n\u003Cli>Assumption testing and minimum viable products\u003C\u002Fli>\n\u003Cli>Product business cases and pricing logic\u003C\u002Fli>\n\u003Cli>Feature prioritisation and outcome-based roadmaps\u003C\u002Fli>\n\u003Cli>Requirements and user story writing\u003C\u002Fli>\n\u003Cli>Go-to-market and launch readiness planning\u003C\u002Fli>\n\u003Cli>Product metrics and post-launch review\u003C\u002Fli>\n\u003Cli>Product lifecycle and portfolio decisions\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Many new products and services fail for predictable reasons: the problem was never validated, the business case rested on guesses, and launch was treated as a single event rather than a managed process. This programme gives product owners and managers a practical path from idea to launch, with evidence, clear decisions and measurable outcomes at every stage.\u003C\u002Fp>","\u003Cp>Organisations rarely lack ideas. They struggle because ideas move forward on the strength of a senior sponsor rather than evidence, customer research confirms what the team already believes, requirements grow without a clear view of value, and nobody owns the product once it reaches the market. Public bodies and service organisations face the same problem when a new digital service or offering is launched without a defined user need, adoption plan or measure of success.\u003C\u002Fp>\n\u003Cp>This programme treats product management as a sequence of decisions, each supported by evidence. It moves through five stages: discovering and framing the problem, validating the opportunity and the business case, defining the product and planning its delivery, preparing the go-to-market launch, and measuring adoption to decide what happens next.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme references widely used methods, including jobs-to-be-done and design thinking for customer discovery, Lean Startup experimentation and minimum viable products, stage-gate style portfolio governance, ISO 56002 guidance on innovation management, and agile product ownership practices for backlog and roadmap management. Participants learn when each method is useful and when it is not.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Whether an idea deserves investment or more evidence; which customer segment to serve first; what belongs in the first release and what can wait; how to price and position the offer; when a product is ready to launch; and whether to scale, pivot or stop after launch.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: a new product or service taken by participant teams from an initial idea through customer interviews, a one-page business case, a prioritised roadmap and a launch plan. Teams present to a mock investment committee at key points.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own product portfolio, approval process and customer segments, and delivered to product, marketing, technology and finance teams together so that decisions are made on shared evidence.\u003C\u002Fp>","Training Program","Basic to Intermediate","mdi-comment",[315],{"id":316,"schedule_slug":317,"start_date":318,"end_date":319,"price":320,"city_id":254,"days":288,"city_name":321},705121,"product-management-from-concept-to-launch-in-istanbul","2027-06-21","2027-06-25","4500.00","Istanbul",[323,331,337,344,352,358,362,370,378],{"id":324,"schedule_slug":325,"start_date":326,"end_date":327,"price":328,"city_id":329,"days":288,"city_name":330},701157,"product-management-from-concept-to-launch-in-live-online","2027-02-08","2027-02-12","2900.00",19,"Live Online",{"id":332,"schedule_slug":333,"start_date":334,"end_date":335,"price":320,"city_id":33,"days":288,"city_name":336},701434,"product-management-from-concept-to-launch-in-dubai","2027-03-08","2027-03-12","Dubai",{"id":338,"schedule_slug":339,"start_date":340,"end_date":341,"price":320,"city_id":342,"days":288,"city_name":343},701967,"product-management-from-concept-to-launch-in-doha","2027-03-21","2027-03-25",46,"Doha",{"id":345,"schedule_slug":346,"start_date":347,"end_date":348,"price":349,"city_id":350,"days":288,"city_name":351},702117,"product-management-from-concept-to-launch-in-london","2027-03-22","2027-03-26","5900.00",4,"London",{"id":353,"schedule_slug":354,"start_date":355,"end_date":356,"price":320,"city_id":259,"days":288,"city_name":357},703586,"product-management-from-concept-to-launch-in-kuala-lumpur","2027-05-10","2027-05-14","Kuala Lumpur",{"id":359,"schedule_slug":333,"start_date":360,"end_date":361,"price":320,"city_id":33,"days":288,"city_name":336},703722,"2027-05-17","2027-05-21",{"id":363,"schedule_slug":364,"start_date":365,"end_date":366,"price":367,"city_id":368,"days":288,"city_name":369},707078,"product-management-from-concept-to-launch-in-vienna","2027-08-09","2027-08-13","5500.00",6,"Vienna",{"id":371,"schedule_slug":372,"start_date":373,"end_date":374,"price":375,"city_id":376,"days":288,"city_name":377},710154,"product-management-from-concept-to-launch-in-kuwait","2027-11-14","2027-11-18","4300.00",7,"Kuwait",{"id":379,"schedule_slug":346,"start_date":380,"end_date":381,"price":349,"city_id":350,"days":288,"city_name":351},711281,"2027-12-13","2027-12-17",{"id":254,"city_name":321,"city_slug":383,"country_id":254,"country_name":384,"country_continent":385,"country_continents":386,"featured":33,"price":387,"main_image_alt":384,"detail_image_alt":249,"image_icon":249,"title":249,"h1_tag":388,"content":389,"description":390,"what_to_do":391,"cover":428},"istanbul","Turkey","Europe",[385],4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. 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Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":392,"places":401,"shopping":410,"experience":419},{"items":393,"title":400},[394,396,398],{"text":395},"Hafız Mustafa 1864",{"text":397},"Karaköy Güllüoğlu",{"text":399},"Pandeli","Dining",{"items":402,"title":409},[403,405,407],{"text":404},"Hagia Sophia",{"text":406},"Topkapı Palace",{"text":408},"Basilica Cistern","Landmarks",{"items":411,"title":418},[412,414,416],{"text":413},"Grand Bazaar",{"text":415},"Spice Bazaar",{"text":417},"İstinye Park","Shopping",{"items":420,"title":427},[421,423,425],{"text":422},"Bosphorus cruise",{"text":424},"Çemberlitaş Hamamı",{"text":426},"Galata Tower","Experience","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1281\u002Fconversions\u002Fu1oGShOs26d6sbv9Pp8nGeCTU8EWSwxQWWJiByAI-website.webp",{"image_url":286,"image_alt":430,"alt_text":286,"meta_title":431,"meta_description":432,"canonical_url":286,"schema_json":286,"include_in_sitemap":433,"robots_index":433,"robots_follow":433,"robots_advanced":286,"og_title":285,"og_description":432,"og_url":286,"twitter_card":434},"SeoMetadata image","Product Management: From Concept to Launch | Elite Academy","Many new products and services fail for predictable reasons: the problem was never validated, the business case rested on guesses, and launch was treated as a…",false,"summary",[],[437,448,461],{"id":438,"name":439,"name_2":286,"slug":440,"schedule_slug":441,"start_date":442,"end_date":443,"days":288,"hours":289,"city_id":350,"city_name":351,"price":444,"country_name":445,"continent_name":249,"continent_names":446,"program_level":312,"program_type":311,"short_details":447,"featured":249,"upcoming":249,"relevance_score":249},610337,"Sales and Marketing Financial Planning and Modelling","sales-and-marketing-financial-planning-and-modelling","sales-and-marketing-financial-planning-and-modelling-in-london","2026-11-15","2026-11-19",5900,"United Kingdom",[],"\u003Cp>Sales and marketing budgets are often set by last year's figure plus a percentage, and forecasts are defended by opinion rather than evidence. This programme gives commercial and finance professionals practical methods to build sales forecasts, plan and allocate sales and marketing spend, model the return on commercial decisions and explain the numbers to senior management.\u003C\u002Fp>",{"id":449,"name":450,"name_2":286,"slug":451,"schedule_slug":452,"start_date":453,"end_date":454,"days":288,"hours":289,"city_id":455,"city_name":456,"price":457,"country_name":458,"continent_name":249,"continent_names":459,"program_level":312,"program_type":311,"short_details":460,"featured":249,"upcoming":249,"relevance_score":249},610577,"Strategic Marketing Management","strategic-marketing-management","strategic-marketing-management-in-casablanca","2026-11-22","2026-11-26",23,"Casablanca",4300,"Morocco",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">This advanced-level course aims to equip participants with a deep understanding of marketing and communication strategies to drive business success and deliver exceptional results.\u003C\u002Fspan>\u003C\u002Fp>",{"id":462,"name":463,"name_2":286,"slug":464,"schedule_slug":465,"start_date":466,"end_date":467,"days":288,"hours":289,"city_id":329,"city_name":330,"price":468,"country_name":469,"continent_name":249,"continent_names":470,"program_level":312,"program_type":311,"short_details":471,"featured":249,"upcoming":249,"relevance_score":249},610858,"Strategies for Effective Exhibition Participation","strategies-for-effective-exhibition-participation","strategies-for-effective-exhibition-participation-in-live-online","2026-11-29","2026-12-03",2900,"Online",[],"\u003Cp>Exhibitions are expensive, yet many organisations book a stand, send whoever is available and return with a pile of business cards and no measurable result. This programme gives marketing, business development and events teams a practical method to decide which shows to attend, set measurable objectives, run an effective stand and convert contacts into business.\u003C\u002Fp>","en",{"data":474,"code":279,"status":280,"message":515},[475,481,488,495,502,509],{"id":476,"title":477,"slug":478,"slugs":479,"image_alt":477},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":480,"en":478},"القيادة-التنفيذية-والإدارة-العليا",{"id":482,"title":483,"slug":484,"slugs":485,"image_alt":487},30,"Leadership Development","leadership-development",{"ar":486,"en":484},"تطوير-القيادة","leadership-courses",{"id":489,"title":490,"slug":491,"slugs":492,"image_alt":494},29,"management skills","management-skills",{"ar":493,"en":491},"مهارات-الإدارة","management-courses",{"id":496,"title":497,"slug":498,"slugs":499,"image_alt":501},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":500,"en":498},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":503,"title":504,"slug":505,"slugs":506,"image_alt":508},21,"finance and accounting","finance-and-accounting",{"ar":507,"en":505},"المالية-والمحاسبة","finance-accounting-courses",{"id":510,"title":511,"slug":512,"slugs":513,"image_alt":512},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":514,"en":512},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]