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Loyalty\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Trust, commitment and satisfaction as drivers of loyalty\u003C\u002Fli>\n\u003Cli>Customer journey mapping and moments of truth\u003C\u002Fli>\n\u003Cli>Loyalty programme design: rewards, tiers, partnerships and emotional loyalty\u003C\u002Fli>\n\u003Cli>CRM systems, customer data and personalisation\u003C\u002Fli>\n\u003Cli>Consent and data protection principles in customer communications\u003C\u002Fli>\n\u003Cli>Key account relationships in B2B markets\u003C\u002Fli>\n\u003Cli>Complaint handling and service recovery\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Measuring Results and Improving Performance\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Campaign measures: reach, engagement, conversion and cost per acquisition\u003C\u002Fli>\n\u003Cli>Relationship measures: retention, churn, share of wallet and customer satisfaction\u003C\u002Fli>\n\u003Cli>Net Promoter Score and customer effort: uses and limits\u003C\u002Fli>\n\u003Cli>Return on marketing investment and attribution\u003C\u002Fli>\n\u003Cli>Marketing analytics, automation and realistic uses of AI\u003C\u002Fli>\n\u003Cli>Action plan: an integrated promotional and relationship plan for your organisation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Explain how promotional and relationship marketing support each other within the marketing strategy\u003C\u002Fli>\n\u003Cli>Segment customers by needs, behaviour and value, and select priority segments\u003C\u002Fli>\n\u003Cli>Estimate customer lifetime value and use it to guide acquisition and retention spending\u003C\u002Fli>\n\u003Cli>Plan an integrated marketing communications campaign with clear objectives, messages and channels\u003C\u002Fli>\n\u003Cli>Design sales promotions and offers that meet objectives without damaging brand value\u003C\u002Fli>\n\u003Cli>Map the customer journey and identify moments that build or damage relationships\u003C\u002Fli>\n\u003Cli>Design a loyalty or customer engagement programme with measurable goals\u003C\u002Fli>\n\u003Cli>Use CRM data and personalisation responsibly, in line with data protection principles\u003C\u002Fli>\n\u003Cli>Recover dissatisfied customers through structured service recovery\u003C\u002Fli>\n\u003Cli>Measure campaign and relationship performance using retention, conversion and value indicators\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Marketing professionals:\u003C\u002Fstrong> marketing managers, brand managers, campaign managers and marketing executives\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Customer relationship staff:\u003C\u002Fstrong> CRM, loyalty and customer experience managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Sales professionals:\u003C\u002Fstrong> sales managers and key account managers working with marketing\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Digital marketing specialists\u003C\u002Fstrong> responsible for campaigns and customer communications\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communication staff\u003C\u002Fstrong> in public and private organisations with customer or service users\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have practical experience in marketing, sales or customer-facing roles. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Customer segmentation and value analysis\u003C\u002Fli>\n\u003Cli>Customer lifetime value estimation\u003C\u002Fli>\n\u003Cli>Integrated marketing communications planning\u003C\u002Fli>\n\u003Cli>Sales promotion and offer design\u003C\u002Fli>\n\u003Cli>Customer journey mapping\u003C\u002Fli>\n\u003Cli>Loyalty programme design\u003C\u002Fli>\n\u003Cli>CRM data use and personalisation\u003C\u002Fli>\n\u003Cli>Service recovery and complaint handling\u003C\u002Fli>\n\u003Cli>Marketing performance and retention measurement\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Winning a new customer usually costs far more than keeping an existing one, yet many marketing budgets still go mostly on short-term promotions. This programme shows marketing professionals how to plan integrated promotional campaigns and relationship strategies that work together to attract, retain and grow valuable customers, and how to measure the results.\u003C\u002Fp>","\u003Cp>Many organisations run promotions and loyalty activities as separate efforts. Campaigns chase short-term sales with discounts that train customers to wait for the next offer, while customer data sits in different systems and is rarely used to understand who the valuable customers are. Loyalty programmes reward transactions rather than relationships, messages are inconsistent across channels, and results are reported as reach or clicks rather than revenue, retention or customer value.\u003C\u002Fp>\n\u003Cp>This programme connects promotional and relationship marketing into one strategy. It moves through five stages: understanding customers and their value, planning integrated marketing communications, designing promotional campaigns and offers, building relationship and loyalty strategies, and measuring return on marketing and customer value over time.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme draws on established marketing frameworks including segmentation, targeting and positioning, integrated marketing communications, the customer journey, customer lifetime value, RFM analysis and relationship marketing theory. It references the ICC Advertising and Marketing Communications Code for responsible promotion, and the principles of data protection laws, such as the EU GDPR and national personal data protection laws in the region, for the use of customer data.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Which customer segments to invest in; how to divide the budget between acquisition and retention; when a price promotion helps and when it erodes brand value; which channels to use for each objective; how to design a loyalty programme that changes behaviour; and which measures show whether marketing is creating value.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: a service or retail brand that is losing customers to competitors despite frequent promotions. Participants segment a sample customer base, build a campaign plan and content calendar, design an offer and a loyalty mechanism, and prepare a measurement plan with retention and lifetime value indicators.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own customers, products, channels and data, and delivered to marketing, sales and customer service teams together.\u003C\u002Fp>","Training Program","Basic to Intermediate","mdi-comment",[315],{"id":316,"schedule_slug":317,"start_date":318,"end_date":319,"price":320,"city_id":254,"days":288,"city_name":321},705904,"promotional-and-relationship-marketing-strategy-in-istanbul","2027-07-12","2027-07-16","4500.00","Istanbul",[323,329,335,343,351,355,363,367],{"id":324,"schedule_slug":325,"start_date":326,"end_date":327,"price":320,"city_id":33,"days":288,"city_name":328},700732,"promotional-and-relationship-marketing-strategy-in-dubai","2027-01-25","2027-01-29","Dubai",{"id":330,"schedule_slug":331,"start_date":332,"end_date":333,"price":320,"city_id":259,"days":288,"city_name":334},700994,"promotional-and-relationship-marketing-strategy-in-kuala-lumpur","2027-02-01","2027-02-05","Kuala Lumpur",{"id":336,"schedule_slug":337,"start_date":338,"end_date":339,"price":340,"city_id":341,"days":288,"city_name":342},703178,"promotional-and-relationship-marketing-strategy-in-london","2027-04-26","2027-04-30","5900.00",4,"London",{"id":344,"schedule_slug":345,"start_date":346,"end_date":347,"price":348,"city_id":349,"days":288,"city_name":350},704484,"promotional-and-relationship-marketing-strategy-in-cairo","2027-06-06","2027-06-10","4000.00",11,"Cairo",{"id":352,"schedule_slug":325,"start_date":353,"end_date":354,"price":320,"city_id":33,"days":288,"city_name":328},705068,"2027-06-21","2027-06-25",{"id":356,"schedule_slug":357,"start_date":358,"end_date":359,"price":360,"city_id":361,"days":288,"city_name":362},710835,"promotional-and-relationship-marketing-strategy-in-riyadh","2027-12-05","2027-12-09","5500.00",33,"Riyadh",{"id":364,"schedule_slug":337,"start_date":365,"end_date":366,"price":340,"city_id":341,"days":288,"city_name":342},711271,"2027-12-13","2027-12-17",{"id":368,"schedule_slug":369,"start_date":370,"end_date":371,"price":372,"city_id":373,"days":288,"city_name":374},711653,"promotional-and-relationship-marketing-strategy-in-live-online","2027-12-20","2027-12-24","2900.00",19,"Live Online",{"id":254,"city_name":321,"city_slug":376,"country_id":254,"country_name":377,"country_continent":378,"country_continents":379,"featured":33,"price":380,"main_image_alt":377,"detail_image_alt":249,"image_icon":249,"title":249,"h1_tag":381,"content":382,"description":383,"what_to_do":384,"cover":421},"istanbul","Turkey","Europe",[378],4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. In a city known as a major international business crossroads connecting Europe, the Middle East and Asia, organizations and professionals can join upcoming courses or request any program to be arranged locally.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Professional training in Istanbul is not limited to a specific group of subjects. Elite Academy makes its complete portfolio available in the city across management, business, technical and industry-focused disciplines. With a major international business crossroads connecting Europe, the Middle East and Asia, Istanbul provides an effective setting for international learning. Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":385,"places":394,"shopping":403,"experience":412},{"items":386,"title":393},[387,389,391],{"text":388},"Hafız Mustafa 1864",{"text":390},"Karaköy Güllüoğlu",{"text":392},"Pandeli","Dining",{"items":395,"title":402},[396,398,400],{"text":397},"Hagia Sophia",{"text":399},"Topkapı Palace",{"text":401},"Basilica Cistern","Landmarks",{"items":404,"title":411},[405,407,409],{"text":406},"Grand Bazaar",{"text":408},"Spice Bazaar",{"text":410},"İstinye Park","Shopping",{"items":413,"title":420},[414,416,418],{"text":415},"Bosphorus cruise",{"text":417},"Çemberlitaş Hamamı",{"text":419},"Galata Tower","Experience","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1281\u002Fconversions\u002Fu1oGShOs26d6sbv9Pp8nGeCTU8EWSwxQWWJiByAI-website.webp",{"image_url":286,"image_alt":423,"alt_text":286,"meta_title":285,"meta_description":424,"canonical_url":286,"schema_json":286,"include_in_sitemap":425,"robots_index":425,"robots_follow":425,"robots_advanced":286,"og_title":285,"og_description":424,"og_url":286,"twitter_card":426},"SeoMetadata image","Winning a new customer usually costs far more than keeping an existing one, yet many marketing budgets still go mostly on short-term promotions.",false,"summary",[],[429,440,453],{"id":430,"name":431,"name_2":286,"slug":432,"schedule_slug":433,"start_date":434,"end_date":435,"days":288,"hours":289,"city_id":341,"city_name":342,"price":436,"country_name":437,"continent_name":249,"continent_names":438,"program_level":312,"program_type":311,"short_details":439,"featured":249,"upcoming":249,"relevance_score":249},610337,"Sales and Marketing Financial Planning and Modelling","sales-and-marketing-financial-planning-and-modelling","sales-and-marketing-financial-planning-and-modelling-in-london","2026-11-15","2026-11-19",5900,"United Kingdom",[],"\u003Cp>Sales and marketing budgets are often set by last year's figure plus a percentage, and forecasts are defended by opinion rather than evidence. This programme gives commercial and finance professionals practical methods to build sales forecasts, plan and allocate sales and marketing spend, model the return on commercial decisions and explain the numbers to senior management.\u003C\u002Fp>",{"id":441,"name":442,"name_2":286,"slug":443,"schedule_slug":444,"start_date":445,"end_date":446,"days":288,"hours":289,"city_id":447,"city_name":448,"price":449,"country_name":450,"continent_name":249,"continent_names":451,"program_level":312,"program_type":311,"short_details":452,"featured":249,"upcoming":249,"relevance_score":249},610577,"Strategic Marketing Management","strategic-marketing-management","strategic-marketing-management-in-casablanca","2026-11-22","2026-11-26",23,"Casablanca",4300,"Morocco",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">This advanced-level course aims to equip participants with a deep understanding of marketing and communication strategies to drive business success and deliver exceptional results.\u003C\u002Fspan>\u003C\u002Fp>",{"id":454,"name":455,"name_2":286,"slug":456,"schedule_slug":457,"start_date":458,"end_date":459,"days":288,"hours":289,"city_id":373,"city_name":374,"price":460,"country_name":461,"continent_name":249,"continent_names":462,"program_level":312,"program_type":311,"short_details":463,"featured":249,"upcoming":249,"relevance_score":249},610858,"Strategies for Effective Exhibition Participation","strategies-for-effective-exhibition-participation","strategies-for-effective-exhibition-participation-in-live-online","2026-11-29","2026-12-03",2900,"Online",[],"\u003Cp>Exhibitions are expensive, yet many organisations book a stand, send whoever is available and return with a pile of business cards and no measurable result. This programme gives marketing, business development and events teams a practical method to decide which shows to attend, set measurable objectives, run an effective stand and convert contacts into business.\u003C\u002Fp>","en",{"start_date":318,"city_id":286},{"data":467,"code":279,"status":280,"message":508},[468,474,481,488,495,502],{"id":469,"title":470,"slug":471,"slugs":472,"image_alt":470},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":473,"en":471},"القيادة-التنفيذية-والإدارة-العليا",{"id":475,"title":476,"slug":477,"slugs":478,"image_alt":480},30,"Leadership Development","leadership-development",{"ar":479,"en":477},"تطوير-القيادة","leadership-courses",{"id":482,"title":483,"slug":484,"slugs":485,"image_alt":487},29,"management skills","management-skills",{"ar":486,"en":484},"مهارات-الإدارة","management-courses",{"id":489,"title":490,"slug":491,"slugs":492,"image_alt":494},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":493,"en":491},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":496,"title":497,"slug":498,"slugs":499,"image_alt":501},21,"finance and accounting","finance-and-accounting",{"ar":500,"en":498},"المالية-والمحاسبة","finance-accounting-courses",{"id":503,"title":504,"slug":505,"slugs":506,"image_alt":505},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":507,"en":505},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]