Social Media Marketing
Many organisations are active on social media but cannot say what it delivers: content is posted without a plan, audiences are poorly defined and results are reported as likes rather than business outcomes. This programme gives marketing staff a practical method to plan, create, promote and measure social media activity that supports clear marketing objectives.
23 - 27 August 2027
Istanbul
5 Days
USD 4,500Social media often grows inside organisations without a strategy. Different teams open accounts, content is produced to fill a calendar, paid budgets are spent through boosted posts with little targeting, and reports count followers and impressions rather than enquiries, leads or sales. Platforms change their features and algorithms frequently, and teams struggle to keep up while also handling comments, complaints and approvals.
This programme builds a structured approach. It starts with objectives and audiences, then moves to choosing platforms and building a content strategy, creating content that suits each channel, running paid campaigns with clear targeting and budgets, managing communities and risk, and measuring results against business goals. Each step produces a working element of a social media plan.
Built on recognised practice. The programme draws on established marketing frameworks such as SMART objectives, audience personas, the customer journey and the paid, owned and earned media model, together with the advertising and analytics tools provided by the major platforms. It also covers the privacy and consumer protection principles found in data protection laws in the region and in Europe.
What this changes in practice. Participants choose platforms based on audience and objective rather than habit, plan content in advance with a clear purpose, spend paid budgets more precisely, respond to comments and complaints consistently, and report results in terms that managers can act on.
How it is delivered. Twenty hours across five sessions, built around one running case: an organisation launching a new service to both individual customers and business clients. Participants set objectives, build personas, draft a content calendar, plan a small paid campaign and design a monthly performance report.
In-house option. For organisations, the programme can be tailored to your own brand, channels, approval process and audience data, and delivered to marketing and communications teams together, including Arabic and English content considerations.
Who Should Attend
Objectives
Course Outline
Competencies
Istanbul
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