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insight\u003C\u002Fli>\n\u003Cli>Building a simple monthly dashboard and report\u003C\u002Fli>\n\u003Cli>Action plan: a 90-day social media plan for your organisation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Set social media objectives that link to marketing and business goals\u003C\u002Fli>\n\u003Cli>Define target audiences using personas and customer journey stages\u003C\u002Fli>\n\u003Cli>Select the most suitable platforms for each audience and objective\u003C\u002Fli>\n\u003Cli>Build a content strategy with content pillars, formats and a content calendar\u003C\u002Fli>\n\u003Cli>Create and adapt posts, short video and visual content for different platforms and languages\u003C\u002Fli>\n\u003Cli>Plan a paid social campaign with targeting, budget, creative and conversion tracking\u003C\u002Fli>\n\u003Cli>Manage community engagement, customer enquiries and negative comments using clear guidelines\u003C\u002Fli>\n\u003Cli>Apply basic privacy, consent and disclosure rules to social media activity, including influencer content\u003C\u002Fli>\n\u003Cli>Measure performance with meaningful indicators and produce a monthly report with recommendations\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Marketing staff:\u003C\u002Fstrong> marketing executives, coordinators and officers responsible for digital channels\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Social media and content staff:\u003C\u002Fstrong> social media specialists, content creators and community managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communications staff:\u003C\u002Fstrong> corporate communications and public relations officers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Small business owners:\u003C\u002Fstrong> owners and managers promoting their own organisations online\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Staff moving into digital roles:\u003C\u002Fstrong> employees from sales, customer service or other functions taking on social media responsibility\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have some familiarity with social media platforms; professional marketing experience is helpful but not required. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Social media objective setting and planning\u003C\u002Fli>\n\u003Cli>Audience personas and customer journey mapping\u003C\u002Fli>\n\u003Cli>Platform selection\u003C\u002Fli>\n\u003Cli>Content strategy and content calendars\u003C\u002Fli>\n\u003Cli>Channel-specific content creation and localisation\u003C\u002Fli>\n\u003Cli>Paid social campaign planning and optimisation\u003C\u002Fli>\n\u003Cli>Community management and social customer service\u003C\u002Fli>\n\u003Cli>Influencer and privacy compliance basics\u003C\u002Fli>\n\u003Cli>Social media measurement and reporting\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Many organisations are active on social media but cannot say what it delivers: content is posted without a plan, audiences are poorly defined and results are reported as likes rather than business outcomes. This programme gives marketing staff a practical method to plan, create, promote and measure social media activity that supports clear marketing objectives.\u003C\u002Fp>","\u003Cp>Social media often grows inside organisations without a strategy. Different teams open accounts, content is produced to fill a calendar, paid budgets are spent through boosted posts with little targeting, and reports count followers and impressions rather than enquiries, leads or sales. Platforms change their features and algorithms frequently, and teams struggle to keep up while also handling comments, complaints and approvals.\u003C\u002Fp>\n\u003Cp>This programme builds a structured approach. It starts with objectives and audiences, then moves to choosing platforms and building a content strategy, creating content that suits each channel, running paid campaigns with clear targeting and budgets, managing communities and risk, and measuring results against business goals. Each step produces a working element of a social media plan.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme draws on established marketing frameworks such as SMART objectives, audience personas, the customer journey and the paid, owned and earned media model, together with the advertising and analytics tools provided by the major platforms. It also covers the privacy and consumer protection principles found in data protection laws in the region and in Europe.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What this changes in practice.\u003C\u002Fstrong> Participants choose platforms based on audience and objective rather than habit, plan content in advance with a clear purpose, spend paid budgets more precisely, respond to comments and complaints consistently, and report results in terms that managers can act on.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: an organisation launching a new service to both individual customers and business clients. Participants set objectives, build personas, draft a content calendar, plan a small paid campaign and design a monthly performance report.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own brand, channels, approval process and audience data, and delivered to marketing and communications teams together, including Arabic and English content considerations.\u003C\u002Fp>","Training Program","intermediate","mdi-comment",[320],{"id":321,"schedule_slug":322,"start_date":323,"end_date":324,"price":325,"city_id":254,"days":288,"city_name":326},707519,"social-media-marketing-in-istanbul","2027-08-23","2027-08-27","4500.00","Istanbul",[328,334,342,350,354,360,367,375],{"id":329,"schedule_slug":330,"start_date":331,"end_date":332,"price":325,"city_id":33,"days":288,"city_name":333},701334,"social-media-marketing-in-dubai","2027-03-01","2027-03-05","Dubai",{"id":335,"schedule_slug":336,"start_date":337,"end_date":338,"price":339,"city_id":340,"days":288,"city_name":341},703182,"social-media-marketing-in-london","2027-04-26","2027-04-30","5900.00",4,"London",{"id":343,"schedule_slug":344,"start_date":345,"end_date":346,"price":347,"city_id":348,"days":288,"city_name":349},704135,"social-media-marketing-in-paris","2027-05-24","2027-05-28","5500.00",12,"Paris",{"id":351,"schedule_slug":330,"start_date":352,"end_date":353,"price":325,"city_id":33,"days":288,"city_name":333},705607,"2027-07-05","2027-07-09",{"id":355,"schedule_slug":356,"start_date":357,"end_date":358,"price":325,"city_id":259,"days":288,"city_name":359},705930,"social-media-marketing-in-kuala-lumpur","2027-07-12","2027-07-16","Kuala Lumpur",{"id":361,"schedule_slug":362,"start_date":363,"end_date":364,"price":347,"city_id":365,"days":288,"city_name":366},708175,"social-media-marketing-in-riyadh","2027-09-12","2027-09-16",33,"Riyadh",{"id":368,"schedule_slug":369,"start_date":370,"end_date":371,"price":372,"city_id":373,"days":288,"city_name":374},709019,"social-media-marketing-in-live-online","2027-10-04","2027-10-08","2900.00",19,"Live Online",{"id":376,"schedule_slug":336,"start_date":377,"end_date":378,"price":339,"city_id":340,"days":288,"city_name":341},709619,"2027-10-25","2027-10-29",{"id":254,"city_name":326,"city_slug":380,"country_id":254,"country_name":381,"country_continent":382,"country_continents":383,"featured":33,"price":384,"main_image_alt":381,"detail_image_alt":249,"image_icon":249,"title":249,"h1_tag":385,"content":386,"description":387,"what_to_do":388,"cover":425},"istanbul","Turkey","Europe",[382],4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. In a city known as a major international business crossroads connecting Europe, the Middle East and Asia, organizations and professionals can join upcoming courses or request any program to be arranged locally.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Professional training in Istanbul is not limited to a specific group of subjects. Elite Academy makes its complete portfolio available in the city across management, business, technical and industry-focused disciplines. With a major international business crossroads connecting Europe, the Middle East and Asia, Istanbul provides an effective setting for international learning. Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":389,"places":398,"shopping":407,"experience":416},{"items":390,"title":397},[391,393,395],{"text":392},"Hafız Mustafa 1864",{"text":394},"Karaköy Güllüoğlu",{"text":396},"Pandeli","Dining",{"items":399,"title":406},[400,402,404],{"text":401},"Hagia Sophia",{"text":403},"Topkapı Palace",{"text":405},"Basilica Cistern","Landmarks",{"items":408,"title":415},[409,411,413],{"text":410},"Grand Bazaar",{"text":412},"Spice Bazaar",{"text":414},"İstinye Park","Shopping",{"items":417,"title":424},[418,420,422],{"text":419},"Bosphorus cruise",{"text":421},"Çemberlitaş Hamamı",{"text":423},"Galata Tower","Experience","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1281\u002Fconversions\u002Fu1oGShOs26d6sbv9Pp8nGeCTU8EWSwxQWWJiByAI-website.webp",{"image_url":286,"image_alt":427,"alt_text":286,"meta_title":428,"meta_description":429,"canonical_url":286,"schema_json":286,"include_in_sitemap":430,"robots_index":430,"robots_follow":430,"robots_advanced":286,"og_title":285,"og_description":429,"og_url":286,"twitter_card":431},"SeoMetadata image","Social Media Marketing | Elite Academy","Many organisations are active on social media but cannot say what it delivers: content is posted without a plan, audiences are poorly defined and results are…",false,"summary",[],[434,445,456],{"id":435,"name":436,"name_2":286,"slug":437,"schedule_slug":438,"start_date":439,"end_date":440,"days":288,"hours":289,"city_id":348,"city_name":349,"price":441,"country_name":442,"continent_name":249,"continent_names":443,"program_level":317,"program_type":316,"short_details":444,"featured":249,"upcoming":249,"relevance_score":249},610226,"Technical Sales and Customer Service","technical-sales-and-customer-service","technical-sales-and-customer-service-in-paris","2026-11-15","2026-11-19",5900,"France",[],"\u003Cp>Technical products are often lost on a poorly understood requirement, a proposal that lists features instead of outcomes, or a complaint handled slowly after the sale. This programme gives sales engineers, account managers and service staff a practical method to diagnose customer needs, present value, close with commitment and keep the relationship profitable after delivery.\u003C\u002Fp>",{"id":446,"name":447,"name_2":448,"slug":449,"schedule_slug":450,"start_date":451,"end_date":452,"days":288,"hours":289,"city_id":33,"city_name":333,"price":384,"country_name":453,"continent_name":249,"continent_names":454,"program_level":317,"program_type":316,"short_details":455,"featured":249,"upcoming":249,"relevance_score":249},645749,"Digital and Social Media Communication","Protocol and Professional Skills","digital-and-social-media-communication","digital-and-social-media-communication-in-dubai","2026-11-23","2026-11-27","United Arab Emirates",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">To develop the professional communication skills and digital etiquette required to engage effectively across social media and digital platforms, in alignment with organizational values, branding, and public expectations.\u003C\u002Fspan>\u003C\u002Fp>",{"id":457,"name":458,"name_2":286,"slug":459,"schedule_slug":460,"start_date":461,"end_date":462,"days":288,"hours":289,"city_id":340,"city_name":341,"price":441,"country_name":463,"continent_name":249,"continent_names":464,"program_level":317,"program_type":316,"short_details":465,"featured":249,"upcoming":249,"relevance_score":249},700157,"Marketing Administration and Coordination Skills","marketing-administration-and-coordination-skills","marketing-administration-and-coordination-skills-in-london","2027-01-04","2027-01-08","United Kingdom",[],"\u003Cp>Marketing plans often slip for administrative reasons: unclear briefs, missed approvals, suppliers without purchase orders and assets that do not follow the brand. This programme gives marketing administrators and coordinators the planning, organisation, supplier, budget and reporting skills to keep campaigns and events on schedule, on budget and consistent with the brand.\u003C\u002Fp>","en",{"data":468,"code":279,"status":280,"message":509},[469,475,482,489,496,503],{"id":470,"title":471,"slug":472,"slugs":473,"image_alt":471},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":474,"en":472},"القيادة-التنفيذية-والإدارة-العليا",{"id":476,"title":477,"slug":478,"slugs":479,"image_alt":481},30,"Leadership Development","leadership-development",{"ar":480,"en":478},"تطوير-القيادة","leadership-courses",{"id":483,"title":484,"slug":485,"slugs":486,"image_alt":488},29,"management skills","management-skills",{"ar":487,"en":485},"مهارات-الإدارة","management-courses",{"id":490,"title":491,"slug":492,"slugs":493,"image_alt":495},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":494,"en":492},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":497,"title":498,"slug":499,"slugs":500,"image_alt":502},21,"finance and accounting","finance-and-accounting",{"ar":501,"en":499},"المالية-والمحاسبة","finance-accounting-courses",{"id":504,"title":505,"slug":506,"slugs":507,"image_alt":506},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":508,"en":506},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]