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media\u003C\u002Fli>\n\u003Cli>Content that search engines and audiences value\u003C\u002Fli>\n\u003Cli>Using AI tools for monitoring and drafting: benefits and risks\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Issues and Crisis Management on Social Media\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Issue identification and escalation thresholds\u003C\u002Fli>\n\u003Cli>Crisis response protocols and holding statements\u003C\u002Fli>\n\u003Cli>Responding to misinformation and rumours\u003C\u002Fli>\n\u003Cli>Real-time approval and coordination with legal and leadership\u003C\u002Fli>\n\u003Cli>Handling criticism, complaints and hostile comments\u003C\u002Fli>\n\u003Cli>Recovery and rebuilding trust after a crisis\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Measuring PR Impact and Improving Performance\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Outputs, outcomes and organisational impact\u003C\u002Fli>\n\u003Cli>Measurement principles from the Barcelona Principles\u003C\u002Fli>\n\u003Cli>Metrics for reach, engagement, sentiment and message take-up\u003C\u002Fli>\n\u003Cli>Linking social media activity to reputation and stakeholder objectives\u003C\u002Fli>\n\u003Cli>Reporting dashboards for leadership\u003C\u002Fli>\n\u003Cli>Action plan: strengthening social media PR in your organisation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Explain how social media has changed media relations, reputation management and stakeholder engagement\u003C\u002Fli>\n\u003Cli>Design a social listening plan to monitor conversations, sentiment and emerging issues affecting the organisation\u003C\u002Fli>\n\u003Cli>Develop a social media PR strategy aligned with communication objectives and the PESO model\u003C\u002Fli>\n\u003Cli>Build a messaging framework and adapt key messages for different platforms and audiences\u003C\u002Fli>\n\u003Cli>Plan content and storytelling that builds credibility and earns coverage and shares\u003C\u002Fli>\n\u003Cli>Engage journalists, influencers and online communities in a professional and transparent way\u003C\u002Fli>\n\u003Cli>Advise executives and spokespeople on the use of their own social media profiles\u003C\u002Fli>\n\u003Cli>Prepare an issues and crisis response protocol for social media, including escalation and approval rules\u003C\u002Fli>\n\u003Cli>Measure outcomes using principles consistent with the Barcelona Principles and report them to leadership\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>PR and communications professionals:\u003C\u002Fstrong> PR officers, communications specialists and media relations staff\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communications managers:\u003C\u002Fstrong> PR managers and heads of corporate communications who set strategy\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Digital and social media teams:\u003C\u002Fstrong> social media managers and content leads working with PR\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Spokespeople and executives:\u003C\u002Fstrong> managers who represent the organisation publicly\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Government communications staff:\u003C\u002Fstrong> media and communications officers in ministries and public entities\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have practical experience in PR, communications or social media. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Social listening and issues monitoring\u003C\u002Fli>\n\u003Cli>Social media PR strategy and the PESO model\u003C\u002Fli>\n\u003Cli>Messaging frameworks and platform adaptation\u003C\u002Fli>\n\u003Cli>Reputation-focused storytelling and content\u003C\u002Fli>\n\u003Cli>Media, influencer and community engagement\u003C\u002Fli>\n\u003Cli>Executive and spokesperson social media guidance\u003C\u002Fli>\n\u003Cli>Social media issues and crisis response\u003C\u002Fli>\n\u003Cli>Social media governance and policy\u003C\u002Fli>\n\u003Cli>PR measurement and reporting\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Reputation now moves at the speed of social media: a complaint, rumour or misquoted statement can spread widely before the communications team has agreed a response. This programme gives PR and communications practitioners a strategic approach to using social media for reputation building, media relations, stakeholder engagement, issues and crisis management, and measurement that goes beyond counting likes.\u003C\u002Fp>","\u003Cp>Many PR teams still treat social media as an extra distribution channel for press releases. Accounts are managed separately from media relations, listening is informal, approval chains are too slow for real-time conversations, and when an issue breaks there is no agreed playbook. Leaders then judge social media by follower numbers, which say little about reputation, trust or influence on key stakeholders.\u003C\u002Fp>\n\u003Cp>This programme repositions social media as part of an integrated PR strategy. It moves from listening and insight, to strategy and messaging, to content and storytelling for reputation, to engagement with journalists, influencers and communities, to issues and crisis management, and finally to measuring outcomes. Throughout, it looks at how organisations and their spokespeople communicate credibly in public.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme references the PESO model of paid, earned, shared and owned media, the Barcelona Principles for communication measurement published by AMEC, established approaches to issues and crisis communication, and the privacy and disclosure principles found in data protection and advertising rules in the region and internationally.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Which issues and conversations the organisation should respond to and which it should monitor only; which platforms matter for which stakeholders; how much authority to give social media teams to respond in real time; when a social media issue should be escalated to a crisis; how executives should use their own profiles; and which measures to report to leadership.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: an organisation launching a public initiative that attracts both support and criticism online. Participants set up a listening plan, build a messaging framework, draft platform-specific content, handle an escalating issue in a timed simulation and prepare an evaluation report.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own channels, approval processes, spokespeople and stakeholder landscape, with attention to Arabic and English communication, and delivered to PR, media and digital teams together.\u003C\u002Fp>","Training Program","Basic to Intermediate","mdi-comment",[320,328],{"id":321,"schedule_slug":322,"start_date":323,"end_date":324,"price":325,"city_id":326,"days":289,"city_name":327},611940,"social-media-strategies-for-public-relations-in-live-online","2026-12-27","2026-12-31","2900.00",19,"Live Online",{"id":329,"schedule_slug":330,"start_date":331,"end_date":332,"price":325,"city_id":326,"days":289,"city_name":327},705489,"N\u002FA","2027-06-28","2027-07-02",[334,341,349,357,365,369,374,378,384,389,393,397],{"id":335,"schedule_slug":336,"start_date":337,"end_date":338,"price":339,"city_id":32,"days":289,"city_name":340},609683,"social-media-strategies-for-public-relations-in-dubai","2026-10-25","2026-10-29","4500.00","Dubai",{"id":342,"schedule_slug":343,"start_date":344,"end_date":345,"price":346,"city_id":347,"days":289,"city_name":348},610407,"social-media-strategies-for-public-relations-in-london","2026-11-15","2026-11-19","5900.00",4,"London",{"id":350,"schedule_slug":351,"start_date":352,"end_date":353,"price":354,"city_id":355,"days":289,"city_name":356},610888,"social-media-strategies-for-public-relations-in-cairo","2026-11-29","2026-12-03","4000.00",11,"Cairo",{"id":358,"schedule_slug":359,"start_date":360,"end_date":361,"price":362,"city_id":363,"days":289,"city_name":364},611149,"social-media-strategies-for-public-relations-in-paris","2026-12-06","2026-12-10","5500.00",12,"Paris",{"id":366,"schedule_slug":330,"start_date":367,"end_date":368,"price":339,"city_id":32,"days":289,"city_name":340},700945,"2027-02-01","2027-02-05",{"id":370,"schedule_slug":330,"start_date":371,"end_date":372,"price":339,"city_id":255,"days":289,"city_name":373},701754,"2027-03-15","2027-03-19","Istanbul",{"id":375,"schedule_slug":330,"start_date":376,"end_date":377,"price":346,"city_id":347,"days":289,"city_name":348},702344,"2027-03-29","2027-04-02",{"id":379,"schedule_slug":330,"start_date":380,"end_date":381,"price":362,"city_id":382,"days":289,"city_name":383},702785,"2027-04-12","2027-04-16",10,"Amsterdam",{"id":385,"schedule_slug":330,"start_date":386,"end_date":387,"price":339,"city_id":260,"days":289,"city_name":388},702944,"2027-04-19","2027-04-23","Kuala Lumpur",{"id":390,"schedule_slug":330,"start_date":391,"end_date":392,"price":339,"city_id":32,"days":289,"city_name":340},703111,"2027-04-26","2027-04-30",{"id":394,"schedule_slug":330,"start_date":395,"end_date":396,"price":346,"city_id":347,"days":289,"city_name":348},705162,"2027-06-21","2027-06-25",{"id":398,"schedule_slug":330,"start_date":399,"end_date":400,"price":401,"city_id":402,"days":289,"city_name":403},705807,"2027-07-11","2027-07-15","4300.00",7,"Kuwait",{"id":326,"city_name":327,"city_slug":405,"country_id":406,"country_name":407,"country_continent":407,"featured":408,"price":409,"image_alt":405,"image_icon":410,"title":327,"h1_tag":327,"content":411,"description":412,"what_to_do":287,"cover":287},"live-online",17,"Online",0,2900,"mdi-microsoft-internet-explorer","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Access Elite Academy’s complete training portfolio live online. Organizations, distributed teams and professionals can join scheduled interactive sessions or request any program to be delivered online, subject to scheduling and delivery requirements.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Elite Academy’s Live Online Training provides access to our complete portfolio of professional programs without linking availability to a physical destination. Organizations, multi-location teams and individual professionals can join scheduled instructor-led sessions or request any program from the Elite Academy portfolio for live online delivery, subject to scheduling and delivery requirements. The format preserves real-time interaction, expert guidance and practical learning while removing the need to travel. Browse the current Live Online schedule below or request your preferred program and dates.\u003C\u002Fp>",{"image_url":287,"image_alt":414,"alt_text":287,"meta_title":415,"meta_description":416,"canonical_url":287,"schema_json":287,"include_in_sitemap":417,"robots_index":417,"robots_follow":417,"robots_advanced":287,"og_title":286,"og_description":416,"og_url":287,"twitter_card":418},"SeoMetadata image","Social Media Strategies for Public Relations | Elite Academy","Reputation now moves at the speed of social media: a complaint, rumour or misquoted statement can spread widely before the communications team has agreed a…",false,"summary",[],[421,429,439],{"id":422,"name":423,"name_2":287,"slug":424,"schedule_slug":425,"start_date":337,"end_date":338,"days":289,"hours":290,"city_id":255,"city_name":373,"price":426,"country_name":427,"program_level":317,"program_type":316,"short_details":428,"featured":250,"upcoming":250,"relevance_score":250},609622,"Media Relations and Communication Campaigns in Oil and Gas","media-relations-and-communication-campaigns-in-oil-and-gas","media-relations-and-communication-campaigns-in-oil-and-gas-in-istanbul",4500,"Turkey","\u003Cp>\u003Cspan style=\"font-weight: 400;\">To provide participants with the essential skills and strategies for preparing, planning, and executing impactful media campaigns tailored to the unique needs of the oil and gas industry, enhancing brand image, public perception, and stakeholder engagement.\u003C\u002Fspan>\u003C\u002Fp>",{"id":430,"name":431,"name_2":287,"slug":432,"schedule_slug":433,"start_date":434,"end_date":435,"days":289,"hours":290,"city_id":355,"city_name":356,"price":436,"country_name":437,"program_level":317,"program_type":316,"short_details":438,"featured":250,"upcoming":250,"relevance_score":250},609902,"Strategies for Effective Exhibition Participation","strategies-for-effective-exhibition-participation","strategies-for-effective-exhibition-participation-in-cairo","2026-11-01","2026-11-05",4000,"Egypt","\u003Cp>Exhibitions are expensive, yet many organisations book a stand, send whoever is available and return with a pile of business cards and no measurable result. This programme gives marketing, business development and events teams a practical method to decide which shows to attend, set measurable objectives, run an effective stand and convert contacts into business.\u003C\u002Fp>",{"id":440,"name":441,"name_2":250,"slug":442,"schedule_slug":443,"start_date":444,"end_date":445,"days":289,"hours":290,"city_id":402,"city_name":403,"price":446,"country_name":403,"program_level":317,"program_type":316,"short_details":447,"featured":250,"upcoming":250,"relevance_score":250},642424,"Mastering Corporate Affairs: Strategies for Success","mastering-corporate-affairs-strategies-for-success","mastering-corporate-affairs-strategies-for-success-in-kuwait","2026-11-08","2026-11-12",4300,"\u003Cp>This training course aims to equip participants with the knowledge and skills necessary to effectively manage corporate affairs and achieve success in their professional roles.\u003C\u002Fp>","en",{"start_date":323,"city_id":287},{"data":451,"code":280,"status":281,"message":476},[452,456,460,464,468,472],{"id":453,"title":454,"slug":455},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"id":457,"title":458,"slug":459},30,"Leadership Development","leadership-development-2",{"id":461,"title":462,"slug":463},29,"management skills","management-skills",{"id":465,"title":466,"slug":467},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"id":469,"title":470,"slug":471},21,"finance and accounting","finance-and-accounting",{"id":473,"title":474,"slug":475},32,"risk, governance, and compliance","risk-governance-and-compliance","message.Categories have been retrieved successfully"]