[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-styles:button:async":3,"org-info":219,"course-product-sponsorship-and-relationship-marketing-in-istanbul-en-2027-05-10-":282,"footer-top-categories:en":477},[4,43,59,77,97,111,123,140,153,166,178,191,204],{"key":5,"tags":6,"base":7,"sizes":16,"states":30},"blue-section-blue-btn","button",{"cursor":8,"display":9,"box-sizing":10,"transition":11,"align-items":12,"font-weight":13,"white-space":14,"border-style":15,"justify-content":12},"pointer","inline-flex","border-box","background-color 0.2s ease, color 0.2s ease, border-color 0.2s ease, box-shadow 0.2s ease","center",400,"nowrap","solid",{"lg":17,"md":26,"sm":29},{"gap":18,"width":19,"font-size":20,"min-height":21,"padding-top":22,"border-width":23,"padding-left":24,"border-radius":25,"padding-right":24,"padding-bottom":22},"0px","auto","12px","48px","10px","1px","44px","100px",{"gap":18,"width":19,"font-size":22,"min-height":24,"padding-top":27,"border-width":23,"padding-left":28,"border-radius":27,"padding-right":28,"padding-bottom":27},"8px","40px",{"gap":18,"width":19,"font-size":20,"min-height":24,"padding-top":22,"border-width":23,"padding-left":24,"border-radius":27,"padding-right":24,"padding-bottom":22},{"hover":31,"active":36,"normal":40},{"color":32,"opacity":33,"box-shadow":34,"border-color":35,"background-color":35},"#2B70F2",1,"none","#FFFFFF",{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":35,"background-color":39},"#1d4ed8","scale(0.98)","#F8FAFC",{"color":41,"opacity":33,"box-shadow":34,"border-color":35,"background-color":42},"#8afffd","transparent",{"key":44,"tags":6,"base":45,"sizes":47,"states":53},"blue-section-white-btn-style-1",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":46,"align-items":12,"font-weight":13,"white-space":14,"border-style":15,"justify-content":12},"background-color 0.2s ease, color 0.2s ease, box-shadow 0.2s ease",{"lg":48,"md":50,"sm":51},{"gap":49,"width":19,"font-size":20,"min-height":21,"padding-top":22,"border-width":18,"padding-left":24,"border-radius":25,"padding-right":24,"padding-bottom":22},"5px",{"gap":49,"width":19,"font-size":22,"min-height":24,"padding-top":27,"border-width":18,"padding-left":28,"border-radius":27,"padding-right":28,"padding-bottom":27},{"gap":18,"width":19,"font-size":20,"min-height":24,"padding-top":22,"border-width":18,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},"24px",{"hover":54,"active":56,"normal":58},{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":55},"#F1F5F9",{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":57},"#E2E8F0",{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":35},{"key":60,"tags":6,"base":61,"sizes":62,"states":70},"blue-section-white-btn-style-2",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":46,"align-items":12,"white-space":14,"border-style":15,"justify-content":12},{"lg":63,"md":67,"sm":69},{"gap":22,"width":19,"font-size":20,"min-height":64,"padding-top":65,"border-width":18,"padding-left":66,"border-radius":25,"padding-right":66,"padding-bottom":65},"52px","14px","28px",{"gap":27,"width":19,"font-size":68,"min-height":21,"padding-top":20,"border-width":18,"padding-left":52,"border-radius":49,"padding-right":52,"padding-bottom":20},"11px",{"gap":27,"width":19,"font-size":68,"min-height":21,"padding-top":20,"border-width":18,"padding-left":20,"border-radius":49,"padding-right":20,"padding-bottom":20},{"hover":71,"active":73,"normal":75},{"color":72,"opacity":33,"border-color":42,"background-color":55},"#565656",{"color":74,"opacity":33,"transform":38,"background-color":57},"#334155",{"color":72,"opacity":33,"box-shadow":76,"border-color":42,"background-color":35},"0 4px 6px -1px rgb(0 0 0 \u002F 0.1), 0 2px 4px -2px rgb(0 0 0 \u002F 0.1)",{"key":78,"tags":6,"base":79,"sizes":81,"states":91},"large-btn-blue",{"cursor":8,"display":9,"box-sizing":10,"transition":46,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},500,{"lg":82,"md":85,"sm":87},{"gap":22,"width":83,"height":24,"font-size":84,"padding-top":22,"border-width":18,"padding-left":52,"border-radius":25,"padding-right":52,"padding-bottom":22},"100%","13px",{"gap":27,"width":83,"height":24,"font-size":65,"padding-top":18,"border-width":18,"padding-left":86,"border-radius":20,"padding-right":86,"padding-bottom":18},"20px",{"gap":88,"width":83,"height":89,"font-size":20,"min-width":25,"padding-top":18,"border-width":18,"padding-left":90,"border-radius":22,"padding-right":90,"padding-bottom":18},"6px","36px","16px",{"hover":92,"active":93,"normal":95},{"color":35,"opacity":33,"box-shadow":34,"border-color":42,"background-color":37},{"color":35,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":94},"#1e40af",{"color":35,"opacity":33,"box-shadow":34,"border-color":42,"background-color":96},"#2563eb",{"key":98,"tags":6,"base":99,"sizes":100,"states":104},"large-btn-white",{"cursor":8,"display":9,"box-sizing":10,"transition":11,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},{"lg":101,"md":102,"sm":103},{"gap":22,"width":83,"height":24,"font-size":90,"padding-top":18,"border-width":23,"padding-left":86,"border-radius":25,"padding-right":86,"padding-bottom":18},{"gap":27,"width":83,"height":24,"font-size":65,"min-width":25,"padding-top":18,"border-width":23,"padding-left":90,"border-radius":20,"padding-right":90,"padding-bottom":18},{"gap":88,"width":83,"height":89,"font-size":20,"min-width":25,"padding-top":18,"border-width":23,"padding-left":20,"border-radius":22,"padding-right":20,"padding-bottom":18},{"hover":105,"active":108,"normal":110},{"color":96,"opacity":33,"box-shadow":34,"border-color":106,"background-color":107},"#2563eb59","#2563eb0D",{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":96,"background-color":109},"#2563eb1A",{"color":96,"opacity":33,"box-shadow":34,"border-color":106,"background-color":35},{"key":112,"tags":6,"base":113,"sizes":114,"states":118},"large-btn-white-outlined",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":115,"md":116,"sm":117},{"gap":49,"width":19,"font-size":20,"min-height":21,"padding-top":20,"border-width":23,"padding-left":66,"border-radius":25,"padding-right":66,"padding-bottom":20},{"gap":49,"width":19,"font-size":22,"min-height":24,"padding-top":22,"border-width":23,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},{"gap":49,"width":19,"font-size":68,"min-height":24,"padding-top":22,"border-width":23,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},{"hover":119,"active":121,"normal":122},{"color":120,"opacity":33,"box-shadow":34,"border-color":120,"background-color":55},"#1E1E1E",{"color":120,"opacity":33,"transform":38,"box-shadow":34,"border-color":120,"background-color":57},{"color":120,"opacity":33,"box-shadow":34,"border-color":120,"background-color":42},{"key":124,"tags":6,"base":125,"sizes":126,"states":134},"rounded-btn-blue-bg",{"cursor":8,"display":9,"box-sizing":10,"transition":46,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":127,"md":129,"sm":131},{"gap":27,"width":83,"height":89,"font-size":65,"min-width":19,"padding-top":22,"border-width":18,"padding-left":22,"border-radius":128,"padding-right":22,"padding-bottom":22},"25px",{"gap":27,"width":25,"height":89,"font-size":65,"min-width":19,"padding-top":22,"border-width":18,"padding-left":22,"border-radius":130,"padding-right":22,"padding-bottom":22},"9999px",{"gap":18,"width":132,"height":133,"font-size":20,"min-width":19,"padding-top":88,"border-width":18,"padding-left":20,"border-radius":130,"padding-right":20,"padding-bottom":88},"80px","32px",{"hover":135,"active":137,"normal":138},{"color":35,"opacity":33,"box-shadow":136,"border-color":42,"background-color":37},"0 1px 2px 0 rgb(0 0 0 \u002F 0.05)",{"color":35,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":94},{"color":139,"opacity":33,"box-shadow":136,"border-color":42,"background-color":96},"#ffffff",{"key":141,"tags":6,"base":142,"sizes":143,"states":147},"rounded-btn-white-bg",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":144,"md":145,"sm":146},{"gap":27,"width":19,"font-size":65,"min-height":24,"padding-top":22,"border-width":23,"padding-left":22,"border-radius":25,"padding-right":52,"padding-bottom":22},{"gap":27,"width":19,"font-size":84,"min-height":28,"padding-top":22,"border-width":23,"padding-left":22,"border-radius":25,"padding-right":22,"padding-bottom":22},{"gap":88,"width":19,"font-size":68,"min-height":89,"padding-top":27,"border-width":23,"padding-left":20,"border-radius":25,"padding-right":20,"padding-bottom":27},{"hover":148,"active":150,"normal":152},{"color":32,"opacity":33,"border-color":149,"background-color":42},"#a3c3ff",{"color":35,"opacity":33,"box-shadow":151,"border-color":32,"background-color":32},"0 2px 8px #2B70F240",{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},{"key":154,"tags":6,"base":155,"sizes":156,"states":160},"rounded-city-btn",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},{"lg":157,"md":158,"sm":159},{"gap":27,"width":19,"font-size":84,"min-height":133,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"gap":27,"width":19,"font-size":84,"min-height":133,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"gap":27,"font-size":20,"min-height":66,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"hover":161,"active":163,"normal":165},{"color":162,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},"#8CB4FF",{"color":35,"opacity":33,"box-shadow":164,"border-color":162,"background-color":162},"0 2px 8px #8CB4FF40",{"color":162,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},{"key":167,"tags":6,"base":168,"sizes":170,"states":174},"small-btn-blue",{"cursor":8,"display":9,"box-sizing":10,"transition":169,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},"background-color 0.2s ease, color 0.2s ease, box-shadow 0.2s ease, opacity 0.2s ease",{"lg":171,"md":172,"sm":173},{"gap":18,"width":19,"height":19,"font-size":90,"min-width":19,"padding-top":27,"border-width":18,"padding-left":66,"border-radius":25,"padding-right":66,"padding-bottom":27},{"gap":18,"width":19,"height":19,"font-size":65,"min-width":19,"min-height":28,"padding-top":22,"border-width":18,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},{"gap":18,"width":19,"height":19,"font-size":20,"min-width":19,"min-height":89,"padding-top":27,"border-width":18,"padding-left":90,"border-radius":27,"padding-right":90,"padding-bottom":27},{"hover":175,"active":176,"normal":177},{"color":35,"opacity":33,"box-shadow":136,"border-color":42,"background-color":37},{"color":35,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":94},{"color":35,"opacity":33,"box-shadow":136,"border-color":42,"background-color":96},{"key":179,"tags":6,"base":180,"sizes":181,"states":185},"small-btn-white",{"cursor":8,"display":9,"box-sizing":10,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":182,"md":183,"sm":184},{"gap":18,"width":19,"height":19,"font-size":20,"min-width":19,"min-height":133,"padding-top":27,"border-width":23,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":27},{"gap":18,"width":19,"height":19,"font-size":68,"min-width":19,"min-height":66,"padding-top":88,"border-width":23,"padding-left":20,"border-radius":22,"padding-right":20,"padding-bottom":88},{"gap":18,"width":83,"height":19,"font-size":68,"min-width":19,"min-height":66,"padding-top":88,"border-width":23,"padding-left":20,"border-radius":22,"padding-right":20,"padding-bottom":88},{"hover":186,"active":187,"normal":188},{"color":96,"opacity":33,"box-shadow":34,"border-color":96,"background-color":35},{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":37,"background-color":39},{"color":189,"opacity":33,"box-shadow":34,"border-color":190,"background-color":35},"#000000","#CCCCCC",{"key":192,"tags":6,"base":193,"sizes":194,"states":199},"sub-category-btn-style-1",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},{"lg":195,"md":197,"sm":198},{"gap":27,"width":19,"font-size":65,"min-height":89,"padding-top":27,"border-width":18,"padding-left":196,"border-radius":25,"padding-right":196,"padding-bottom":27},"18px",{"gap":27,"width":19,"font-size":84,"min-height":133,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"gap":27,"width":19,"font-size":20,"min-height":66,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"hover":200,"active":202,"normal":203},{"color":32,"opacity":33,"box-shadow":201,"border-color":42,"background-color":42},"0 2px 8px #2563eb40",{"color":32,"opacity":33,"box-shadow":151,"border-color":32,"border-style":15,"border-width":23,"border-radius":25,"background-color":42},{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},{"key":205,"tags":6,"base":206,"sizes":207,"states":212},"sub-category-btn-style-2",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"justify-content":12},{"lg":208,"md":210,"sm":211},{"gap":27,"width":19,"font-size":68,"min-height":128,"padding-top":209,"border-width":18,"padding-left":65,"border-radius":25,"padding-right":65,"padding-bottom":209},"3px",{"gap":27,"width":19,"font-size":84,"min-height":89,"padding-top":27,"border-width":23,"padding-left":20,"border-radius":25,"padding-right":20,"padding-bottom":27},{"gap":27,"width":19,"font-size":68,"min-height":133,"padding-top":88,"border-width":23,"padding-left":22,"border-radius":25,"padding-right":22,"padding-bottom":88},{"hover":213,"active":216,"normal":217},{"color":214,"opacity":33,"box-shadow":201,"border-color":215,"border-style":34,"background-color":42},"#6E7887","#E3EBFA",{"color":96,"opacity":33,"box-shadow":201,"border-color":96,"border-style":15,"border-width":23,"background-color":42},{"color":214,"opacity":33,"outline":34,"transform":218,"border-color":42,"border-style":34,"border-width":18,"background-color":42},"translateY(1px)",{"data":220,"code":279,"status":280,"message":281},{"name":221,"description":222,"commercial_register_number":223,"vat_number":224,"phone":225,"emails":226,"cover":246,"phones":247,"offices":263,"social_channels":269},"Elite Academy","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Elite Academy provides high-quality professional training solutions designed to strengthen skills, develop capabilities, and support organizational growth.\u003C\u002Fp>\u003Cp style=\"text-align: left;\">\u003C\u002Fp>\u003Cp dir=\"ltr\" style=\"text-align: left;\">\u003Cbr>We empower professionals and organizations through practical, industry-focused training designed for today’s evolving business needs.\u003C\u002Fp>","35898691","2021881169","+436703080050",[227,235,241],{"label":228,"text_before":229,"value":230,"order":231,"is_active":232,"display_locations":233},"info","for general inqires","info@eliteacademy.eu","1",true,[234],"contact",{"label":236,"text_before":237,"value":238,"order":239,"is_active":232,"display_locations":240},"other","for specific request","request@eliteacademy.eu","2",[234],{"label":236,"text_before":242,"value":243,"order":244,"is_active":232,"display_locations":245},"for compliance ","care@eliteacademy.eu","3",[234],"https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1230\u002FWhatsApp-Image-2026-09-28-at-00.58.37.jpeg",[248,253,258],{"order":33,"label":249,"text_before":250,"value":251,"display_locations":252},"","Head Quarter","+43 670 3080050",[234],{"order":254,"label":249,"text_before":255,"value":256,"display_locations":257},2,"Customers & Public Relation","+961 71 289 148",[234],{"order":259,"label":249,"text_before":260,"value":261,"display_locations":262},3,"Production Department","+44 77 5454 0252",[234],[264],{"order":33,"name":250,"location":265,"phone":251,"email":230,"work_hours":266,"is_headquarters":232,"display_locations":267},"Mariahilfer Str. 122 – Vienna 1060 – Austria","available for your inquiries daily CT from 7 AM to 5 PM",[268],"footer",[270,273,276],{"channel":271,"url":272},"linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Felite-academy-at\u002F",{"channel":274,"url":275},"instagram","https:\u002F\u002Fwww.instagram.com\u002Feliteacademy.eu\u002F",{"channel":277,"url":278},"facebook","https:\u002F\u002Fwww.facebook.com\u002FEliteAustrianAcademy\u002F",200,"success","Retrieved successfully.",{"data":283,"lang":475,"statusCode":279,"navContext":476},{"id":284,"name":285,"name_2":286,"slug":287,"days":288,"hours":289,"cover":290,"image_alt":300,"categories":301,"topics":311,"goals":312,"target_group":313,"to_register":314,"short_details":315,"details":316,"product_type":317,"product_level":318,"product_level_icon":319,"schedules":320,"other_city_schedules":328,"city":386,"seo":433,"related_products":439,"related_schedules":440,"other_schedules":328},886,"Sponsorship and Relationship Marketing",null,"sponsorship-and-relationship-marketing",5,20,{"id":291,"original_url":292,"conversions":293},86,"https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F86\u002FPublic-Relations-921.webp",{"og":294,"large":295,"medium":296,"website":297,"brochure":298,"thumbnail":299},"https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F86\u002Fconversions\u002FPublic-Relations-921-og.jpg","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F86\u002Fconversions\u002FPublic-Relations-921-large.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F86\u002Fconversions\u002FPublic-Relations-921-medium.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F86\u002Fconversions\u002FPublic-Relations-921-website.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F86\u002Fconversions\u002FPublic-Relations-921-brochure.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F86\u002Fconversions\u002FPublic-Relations-921-thumbnail.webp","public-relation-courses",[302,306],{"id":291,"category_id":303,"title":304,"h1_tag":286,"color":305,"image_icon":249,"image_alt":300},43,"Public Relations & Strategic Communication","0",{"id":307,"category_id":308,"title":309,"h1_tag":286,"color":249,"image_icon":249,"image_alt":310},84,42,"marketing and sales","marketing-sales-courses","\u003Cp>\u003Cstrong>Strategic Foundations: Sponsorship and Relationship Marketing\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Sponsorship, advertising and partnerships: differences and overlaps\u003C\u002Fli>\n\u003Cli>Types of sponsorship: sports, culture, education, community and events\u003C\u002Fli>\n\u003Cli>Relationship marketing principles: trust, commitment and mutual value\u003C\u002Fli>\n\u003Cli>Customer lifetime value and retention economics\u003C\u002Fli>\n\u003Cli>B2B and B2C relationship approaches\u003C\u002Fli>\n\u003Cli>Aligning sponsorship and relationship programmes with strategy\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Selecting and Valuing Sponsorships\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Sponsorship policies and selection criteria\u003C\u002Fli>\n\u003Cli>Audience and brand fit assessment\u003C\u002Fli>\n\u003Cli>Due diligence and reputational risk\u003C\u002Fli>\n\u003Cli>Valuing rights: tangible and intangible benefits\u003C\u002Fli>\n\u003Cli>Building the business case\u003C\u002Fli>\n\u003Cli>The rights holder perspective: packaging and pricing a property\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Negotiating and Managing Sponsorship Agreements\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Rights and obligations: category exclusivity, naming, hospitality and content\u003C\u002Fli>\n\u003Cli>Performance measures and reporting obligations\u003C\u002Fli>\n\u003Cli>Ambush marketing and brand protection\u003C\u002Fli>\n\u003Cli>Ethical and compliance considerations, including hospitality and gifts\u003C\u002Fli>\n\u003Cli>Governance of the sponsor and rights holder relationship\u003C\u002Fli>\n\u003Cli>Renewal, renegotiation and exit clauses\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Activation and Relationship Programmes\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Activation planning and budgeting\u003C\u002Fli>\n\u003Cli>Digital, social media and content activation\u003C\u002Fli>\n\u003Cli>Hospitality and client engagement programmes\u003C\u002Fli>\n\u003Cli>Employee engagement and community involvement\u003C\u002Fli>\n\u003Cli>Key account and partner relationship programmes\u003C\u002Fli>\n\u003Cli>CRM data, segmentation and personalised communication\u003C\u002Fli>\n\u003Cli>Sustainable events and responsible sponsorship\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Measuring Return and Improving the Portfolio\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Setting measurable objectives before signing\u003C\u002Fli>\n\u003Cli>Measuring awareness, perception, engagement and commercial results\u003C\u002Fli>\n\u003Cli>Limits of media equivalency value\u003C\u002Fli>\n\u003Cli>Customer retention, loyalty and satisfaction measures\u003C\u002Fli>\n\u003Cli>Portfolio review and reporting to leadership\u003C\u002Fli>\n\u003Cli>Action plan: improving sponsorship and relationship outcomes in your organisation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Explain the role of sponsorship and relationship marketing within marketing and corporate strategy\u003C\u002Fli>\n\u003Cli>Assess sponsorship opportunities against brand fit, audience, objectives and risk\u003C\u002Fli>\n\u003Cli>Value sponsorship rights and build a clear business case for investment\u003C\u002Fli>\n\u003Cli>Negotiate sponsorship agreements with clear rights, obligations, performance measures and exit clauses\u003C\u002Fli>\n\u003Cli>Design an activation plan that uses digital, hospitality, employee and community channels\u003C\u002Fli>\n\u003Cli>Develop relationship marketing programmes for key customers and partners based on lifetime value and segmentation\u003C\u002Fli>\n\u003Cli>Apply ethical, sustainability and compliance considerations to sponsorships and hospitality\u003C\u002Fli>\n\u003Cli>Measure sponsorship and relationship marketing results against agreed objectives\u003C\u002Fli>\n\u003Cli>Prepare renewal, renegotiation or exit recommendations based on evidence\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Marketing professionals:\u003C\u002Fstrong> marketing managers, brand managers and marketing officers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Sponsorship and partnership staff:\u003C\u002Fstrong> sponsorship managers and partnership or alliance managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Relationship and account managers:\u003C\u002Fstrong> key account managers and customer relationship managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communications and events staff:\u003C\u002Fstrong> corporate communications, CSR and event management professionals\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Rights holders:\u003C\u002Fstrong> commercial staff in sports clubs, federations, event organisers and cultural institutions\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have practical experience in marketing, communications, partnerships or business development. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Sponsorship strategy and selection\u003C\u002Fli>\n\u003Cli>Sponsorship valuation and business case development\u003C\u002Fli>\n\u003Cli>Sponsorship negotiation and contracting\u003C\u002Fli>\n\u003Cli>Activation planning\u003C\u002Fli>\n\u003Cli>Relationship marketing strategy\u003C\u002Fli>\n\u003Cli>Customer lifetime value and retention analysis\u003C\u002Fli>\n\u003Cli>Key account and partner relationship programmes\u003C\u002Fli>\n\u003Cli>Sponsorship ethics and compliance\u003C\u002Fli>\n\u003Cli>Sponsorship and relationship performance measurement\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Sponsorship budgets and customer relationship investments are often approved on instinct and renewed out of habit, with little evidence of what they return. This programme gives marketing, partnerships and business development practitioners a structured approach to selecting, negotiating, activating and evaluating sponsorships, and to building long-term customer and partner relationships that deliver measurable value.\u003C\u002Fp>","\u003Cp>Many sponsorships are chosen because a senior person likes the event, the property approached the organisation first or the deal was renewed without review. Contracts list logos and tickets but not objectives, activation budgets are too small to make the investment work, and evaluation stops at media exposure. At the same time, relationship marketing is often reduced to loyalty points and newsletters rather than a deliberate strategy for retaining and growing valuable customers and partners.\u003C\u002Fp>\n\u003Cp>This programme links the two disciplines through a shared focus on relationships and value. It covers the role of sponsorship and relationship marketing in strategy, selecting and valuing sponsorship opportunities, negotiating and contracting rights, activating sponsorships across channels, building customer and partner relationship programmes, and measuring return. It considers both sponsors and rights holders so participants understand each side of the deal.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme draws on established marketing frameworks for customer lifetime value, customer retention and loyalty, and relationship marketing, and references the sponsorship provisions of the ICC Advertising and Marketing Communications Code and ISO 20121 on sustainable event management. Evaluation methods are based on objective-led measurement rather than media value alone.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Whether a sponsorship fits brand and business objectives; what a fair fee is and which rights matter most; how much to invest in activation; whether to renew, renegotiate or exit a sponsorship; which customers and partners deserve relationship investment; and how to report sponsorship and relationship results to leadership.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: an organisation evaluating a major sports or cultural sponsorship alongside a customer retention programme. Participants assess and value the opportunity, negotiate rights in a role play, design an activation plan and build an evaluation framework.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own sponsorship portfolio, customer segments and reporting requirements, and delivered to marketing, commercial and partnerships teams together, or adapted for rights holders such as clubs, federations, event organisers and cultural institutions.\u003C\u002Fp>","Training Program","Basic to Intermediate","mdi-comment",[321],{"id":322,"schedule_slug":323,"start_date":324,"end_date":325,"price":326,"city_id":254,"days":288,"city_name":327},703561,"sponsorship-and-relationship-marketing-in-istanbul","2027-05-10","2027-05-14","4500.00","Istanbul",[329,335,343,351,359,365,369,371,379],{"id":330,"schedule_slug":331,"start_date":332,"end_date":333,"price":326,"city_id":33,"days":288,"city_name":334},701707,"sponsorship-and-relationship-marketing-in-dubai","2027-03-15","2027-03-19","Dubai",{"id":336,"schedule_slug":337,"start_date":338,"end_date":339,"price":340,"city_id":341,"days":288,"city_name":342},703175,"sponsorship-and-relationship-marketing-in-london","2027-04-26","2027-04-30","5900.00",4,"London",{"id":344,"schedule_slug":345,"start_date":346,"end_date":347,"price":348,"city_id":349,"days":288,"city_name":350},704965,"sponsorship-and-relationship-marketing-in-live-online","2027-06-14","2027-06-18","2900.00",19,"Live Online",{"id":352,"schedule_slug":353,"start_date":354,"end_date":355,"price":356,"city_id":357,"days":288,"city_name":358},705020,"sponsorship-and-relationship-marketing-in-cairo","2027-06-20","2027-06-24","4000.00",11,"Cairo",{"id":360,"schedule_slug":361,"start_date":362,"end_date":363,"price":326,"city_id":259,"days":288,"city_name":364},707010,"sponsorship-and-relationship-marketing-in-kuala-lumpur","2027-08-09","2027-08-13","Kuala Lumpur",{"id":366,"schedule_slug":331,"start_date":367,"end_date":368,"price":326,"city_id":33,"days":288,"city_name":334},707470,"2027-08-23","2027-08-27",{"id":370,"schedule_slug":337,"start_date":367,"end_date":368,"price":340,"city_id":341,"days":288,"city_name":342},707563,{"id":372,"schedule_slug":373,"start_date":374,"end_date":375,"price":376,"city_id":377,"days":288,"city_name":378},708870,"sponsorship-and-relationship-marketing-in-jeddah","2027-10-03","2027-10-07","5500.00",48,"Jeddah",{"id":380,"schedule_slug":381,"start_date":382,"end_date":383,"price":376,"city_id":384,"days":288,"city_name":385},710175,"sponsorship-and-relationship-marketing-in-riyadh","2027-11-14","2027-11-18",33,"Riyadh",{"id":254,"city_name":327,"city_slug":387,"country_id":254,"country_name":388,"country_continent":389,"country_continents":390,"featured":33,"price":391,"main_image_alt":388,"detail_image_alt":249,"image_icon":249,"title":249,"h1_tag":392,"content":393,"description":394,"what_to_do":395,"cover":432},"istanbul","Turkey","Europe",[389],4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. In a city known as a major international business crossroads connecting Europe, the Middle East and Asia, organizations and professionals can join upcoming courses or request any program to be arranged locally.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Professional training in Istanbul is not limited to a specific group of subjects. Elite Academy makes its complete portfolio available in the city across management, business, technical and industry-focused disciplines. With a major international business crossroads connecting Europe, the Middle East and Asia, Istanbul provides an effective setting for international learning. Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":396,"places":405,"shopping":414,"experience":423},{"items":397,"title":404},[398,400,402],{"text":399},"Hafız Mustafa 1864",{"text":401},"Karaköy Güllüoğlu",{"text":403},"Pandeli","Dining",{"items":406,"title":413},[407,409,411],{"text":408},"Hagia Sophia",{"text":410},"Topkapı Palace",{"text":412},"Basilica Cistern","Landmarks",{"items":415,"title":422},[416,418,420],{"text":417},"Grand Bazaar",{"text":419},"Spice Bazaar",{"text":421},"İstinye Park","Shopping",{"items":424,"title":431},[425,427,429],{"text":426},"Bosphorus cruise",{"text":428},"Çemberlitaş Hamamı",{"text":430},"Galata Tower","Experience","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1281\u002Fconversions\u002Fu1oGShOs26d6sbv9Pp8nGeCTU8EWSwxQWWJiByAI-website.webp",{"image_url":286,"image_alt":434,"alt_text":286,"meta_title":435,"meta_description":436,"canonical_url":286,"schema_json":286,"include_in_sitemap":437,"robots_index":437,"robots_follow":437,"robots_advanced":286,"og_title":285,"og_description":436,"og_url":286,"twitter_card":438},"SeoMetadata image","Sponsorship and Relationship Marketing | Elite Academy","Sponsorship budgets and customer relationship investments are often approved on instinct and renewed out of habit, with little evidence of what they return.",false,"summary",[],[441,452,465],{"id":442,"name":443,"name_2":286,"slug":444,"schedule_slug":445,"start_date":446,"end_date":447,"days":288,"hours":289,"city_id":341,"city_name":342,"price":448,"country_name":449,"continent_name":249,"continent_names":450,"program_level":318,"program_type":317,"short_details":451,"featured":249,"upcoming":249,"relevance_score":249},610337,"Sales and Marketing Financial Planning and Modelling","sales-and-marketing-financial-planning-and-modelling","sales-and-marketing-financial-planning-and-modelling-in-london","2026-11-15","2026-11-19",5900,"United Kingdom",[],"\u003Cp>Sales and marketing budgets are often set by last year's figure plus a percentage, and forecasts are defended by opinion rather than evidence. This programme gives commercial and finance professionals practical methods to build sales forecasts, plan and allocate sales and marketing spend, model the return on commercial decisions and explain the numbers to senior management.\u003C\u002Fp>",{"id":453,"name":454,"name_2":286,"slug":455,"schedule_slug":456,"start_date":457,"end_date":458,"days":288,"hours":289,"city_id":459,"city_name":460,"price":461,"country_name":462,"continent_name":249,"continent_names":463,"program_level":318,"program_type":317,"short_details":464,"featured":249,"upcoming":249,"relevance_score":249},610577,"Strategic Marketing Management","strategic-marketing-management","strategic-marketing-management-in-casablanca","2026-11-22","2026-11-26",23,"Casablanca",4300,"Morocco",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">This advanced-level course aims to equip participants with a deep understanding of marketing and communication strategies to drive business success and deliver exceptional results.\u003C\u002Fspan>\u003C\u002Fp>",{"id":466,"name":467,"name_2":286,"slug":468,"schedule_slug":469,"start_date":470,"end_date":471,"days":288,"hours":289,"city_id":259,"city_name":364,"price":391,"country_name":472,"continent_name":249,"continent_names":473,"program_level":318,"program_type":317,"short_details":474,"featured":249,"upcoming":249,"relevance_score":249},610828,"Media Relations and Communication Campaigns in Oil and Gas","media-relations-and-communication-campaigns-in-oil-and-gas","media-relations-and-communication-campaigns-in-oil-and-gas-in-kuala-lumpur","2026-11-29","2026-12-03","Malaysia",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">To provide participants with the essential skills and strategies for preparing, planning, and executing impactful media campaigns tailored to the unique needs of the oil and gas industry, enhancing brand image, public perception, and stakeholder engagement.\u003C\u002Fspan>\u003C\u002Fp>","en",{"start_date":324,"city_id":286},{"data":478,"code":279,"status":280,"message":519},[479,485,492,499,506,513],{"id":480,"title":481,"slug":482,"slugs":483,"image_alt":481},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":484,"en":482},"القيادة-التنفيذية-والإدارة-العليا",{"id":486,"title":487,"slug":488,"slugs":489,"image_alt":491},30,"Leadership Development","leadership-development",{"ar":490,"en":488},"تطوير-القيادة","leadership-courses",{"id":493,"title":494,"slug":495,"slugs":496,"image_alt":498},29,"management skills","management-skills",{"ar":497,"en":495},"مهارات-الإدارة","management-courses",{"id":500,"title":501,"slug":502,"slugs":503,"image_alt":505},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":504,"en":502},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":507,"title":508,"slug":509,"slugs":510,"image_alt":512},21,"finance and accounting","finance-and-accounting",{"ar":511,"en":509},"المالية-والمحاسبة","finance-accounting-courses",{"id":514,"title":515,"slug":516,"slugs":517,"image_alt":516},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":518,"en":516},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]