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mapping\u003C\u002Fli>\n\u003Cli>Prioritising by influence, interest and attitude\u003C\u002Fli>\n\u003Cli>Audience research and insight on a limited budget\u003C\u002Fli>\n\u003Cli>Personas and audience journeys\u003C\u002Fli>\n\u003Cli>Internal audiences: leaders, managers and employees\u003C\u002Fli>\n\u003Cli>Cultural and language considerations in multilingual audiences\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Developing Strategy and Messages\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Choosing a communication strategy for each objective\u003C\u002Fli>\n\u003Cli>Core narrative, key messages and proof points\u003C\u002Fli>\n\u003Cli>The message house as an alignment tool\u003C\u002Fli>\n\u003Cli>Tone of voice and consistency across departments\u003C\u002Fli>\n\u003Cli>Storytelling for public and corporate audiences\u003C\u002Fli>\n\u003Cli>Testing messages before launch\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Channels, Content and 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care\u003C\u002Fli>\n\u003Cli>Reporting results that support management decisions\u003C\u002Fli>\n\u003Cli>Reviewing and adjusting the plan during implementation\u003C\u002Fli>\n\u003Cli>Action plan: your communication plan for the year ahead\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Link communication objectives to organisational strategy and set measurable outcome targets\u003C\u002Fli>\n\u003Cli>Analyse the communication environment and the organisation's reputation position\u003C\u002Fli>\n\u003Cli>Map and prioritise stakeholders by influence, interest and attitude\u003C\u002Fli>\n\u003Cli>Develop audience insight and personas to guide message and channel choices\u003C\u002Fli>\n\u003Cli>Write a core narrative and message house with supporting proof points\u003C\u002Fli>\n\u003Cli>Select an integrated mix of paid, earned, shared and owned channels\u003C\u002Fli>\n\u003Cli>Build an implementation plan with timeline, responsibilities, budget and approval steps\u003C\u002Fli>\n\u003Cli>Prepare issue and crisis communication protocols within the plan\u003C\u002Fli>\n\u003Cli>Design an evaluation framework that measures outputs, outcomes and organisational impact\u003C\u002Fli>\n\u003Cli>Present a communication plan to senior management and secure support\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Communication and corporate communication managers\u003C\u002Fstrong> responsible for annual and campaign plans\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Marketing managers\u003C\u002Fstrong> who manage brand and campaign communication\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Public relations and media relations managers\u003C\u002Fstrong> who plan media engagement and reputation activity\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Government communication officers\u003C\u002Fstrong> in ministries, authorities and public bodies\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Department heads and project leaders\u003C\u002Fstrong> who must communicate change or new services to stakeholders\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have management responsibility or at least three years of experience in communication, marketing or a related role. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Strategic communication objective setting\u003C\u002Fli>\n\u003Cli>Situation and reputation analysis\u003C\u002Fli>\n\u003Cli>Stakeholder mapping and prioritisation\u003C\u002Fli>\n\u003Cli>Audience insight and persona development\u003C\u002Fli>\n\u003Cli>Core narrative and message development\u003C\u002Fli>\n\u003Cli>Integrated channel planning across paid, earned, shared and owned media\u003C\u002Fli>\n\u003Cli>Communication implementation and budget planning\u003C\u002Fli>\n\u003Cli>Issue and crisis communication preparation\u003C\u002Fli>\n\u003Cli>Outcome-based communication evaluation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Communication often fails because it starts with tactics, not objectives: messages are drafted before the audience is understood, channels are chosen by habit and results are counted in outputs rather than outcomes. This programme gives managers a structured method to build a communication plan that supports organisational goals, reaches the right stakeholders and shows measurable results.\u003C\u002Fp>","\u003Cp>Many organisations communicate a lot but achieve little. Plans are lists of activities with no link to strategy, every department wants its own message, stakeholders are treated as one audience, and social media is used without a clear purpose. Evaluation reports reach, likes and press coverage, but cannot show whether behaviour, understanding or trust have changed. When a sensitive issue appears, there is no agreed process for who speaks and what is said.\u003C\u002Fp>\n\u003Cp>This programme follows the planning cycle used by professional communication teams. It moves through five stages: setting communication objectives that serve organisational goals, understanding stakeholders and audiences, developing strategy and messages, choosing channels and managing implementation, and evaluating outcomes and adjusting the plan. The emphasis is on the manager's role in making choices, setting priorities and securing support.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme references widely used frameworks, including the OASIS campaign planning model from the UK Government Communication Service, the Barcelona Principles for communication measurement and the Integrated Evaluation Framework from AMEC, the PESO model for paid, earned, shared and owned media, and established stakeholder mapping methods. They are used as practical planning tools.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Which communication objectives matter most to the organisation; which stakeholders to prioritise and how to engage them; what core message and proof points to use; how to allocate budget and effort across channels; when to adjust a campaign that is not working; and what to report to senior management.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: a public service organisation introducing a significant change for citizens and business users. Participants set objectives, map stakeholders, write a message house, build a channel and content plan with a timeline, and design an evaluation framework.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own strategy, stakeholders, brand guidelines and approval processes, and delivered to communication, marketing and leadership teams together so that plans are built on shared priorities.\u003C\u002Fp>","Training Program","Intermediate to Advanced","mdi-comment",[322,330],{"id":323,"schedule_slug":324,"start_date":325,"end_date":326,"price":327,"city_id":328,"days":289,"city_name":329},609594,"strategic-communication-planning-for-managers-in-vienna","2026-10-25","2026-10-29","5500.00",6,"Vienna",{"id":331,"schedule_slug":332,"start_date":333,"end_date":334,"price":327,"city_id":328,"days":289,"city_name":329},711315,"N\u002FA","2027-12-13","2027-12-17",[336,344,351,357,365,369,373,380,384,389,393,397],{"id":337,"schedule_slug":338,"start_date":339,"end_date":340,"price":341,"city_id":342,"days":289,"city_name":343},609851,"strategic-communication-planning-for-managers-in-live-online","2026-11-01","2026-11-05","2900.00",19,"Live Online",{"id":345,"schedule_slug":346,"start_date":347,"end_date":348,"price":349,"city_id":260,"days":289,"city_name":350},610318,"strategic-communication-planning-for-managers-in-kuala-lumpur","2026-11-15","2026-11-19","4500.00","Kuala Lumpur",{"id":352,"schedule_slug":353,"start_date":354,"end_date":355,"price":349,"city_id":32,"days":289,"city_name":356},610799,"strategic-communication-planning-for-managers-in-dubai","2026-11-29","2026-12-03","Dubai",{"id":358,"schedule_slug":359,"start_date":360,"end_date":361,"price":362,"city_id":363,"days":289,"city_name":364},611586,"strategic-communication-planning-for-managers-in-london","2026-12-20","2026-12-24","5900.00",4,"London",{"id":366,"schedule_slug":332,"start_date":367,"end_date":368,"price":362,"city_id":363,"days":289,"city_name":364},701524,"2027-03-08","2027-03-12",{"id":370,"schedule_slug":332,"start_date":371,"end_date":372,"price":349,"city_id":32,"days":289,"city_name":356},704808,"2027-06-14","2027-06-18",{"id":374,"schedule_slug":332,"start_date":375,"end_date":376,"price":377,"city_id":378,"days":289,"city_name":379},707406,"2027-08-22","2027-08-26","4300.00",7,"Kuwait",{"id":381,"schedule_slug":332,"start_date":382,"end_date":383,"price":349,"city_id":260,"days":289,"city_name":350},707537,"2027-08-23","2027-08-27",{"id":385,"schedule_slug":332,"start_date":386,"end_date":387,"price":349,"city_id":255,"days":289,"city_name":388},709567,"2027-10-25","2027-10-29","Istanbul",{"id":390,"schedule_slug":332,"start_date":391,"end_date":392,"price":349,"city_id":32,"days":289,"city_name":356},710437,"2027-11-22","2027-11-26",{"id":394,"schedule_slug":332,"start_date":395,"end_date":396,"price":341,"city_id":342,"days":289,"city_name":343},710781,"2027-11-29","2027-12-03",{"id":398,"schedule_slug":332,"start_date":399,"end_date":400,"price":362,"city_id":363,"days":289,"city_name":364},711875,"2027-12-27","2027-12-31",{"id":328,"city_name":329,"city_slug":402,"country_id":328,"country_name":403,"country_continent":404,"featured":32,"price":405,"image_alt":406,"image_icon":250,"title":250,"h1_tag":407,"content":408,"description":409,"what_to_do":410,"cover":287},"vienna","Austria","Europe",5100,"Vienna image","Training courses in Vienna, Austria","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Elite Academy can deliver its complete portfolio of professional training programs in Vienna. With a major international center for business, diplomacy and professional services, the destination suits both scheduled learning and tailored arrangements for organizations or individual professionals.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">As an Elite Academy training destination, Vienna provides access to our full portfolio rather than a city-specific set of specializations. The city is a major international center for business, diplomacy and professional services, creating a suitable environment for organizations developing their teams and for professionals attending independently. Upcoming scheduled courses are listed on this page, while any other Elite Academy program can also be requested for delivery in Vienna, subject to scheduling and delivery requirements. Explore the schedule or browse our training areas to find the right option.\u003C\u002Fp>",{"food":411,"places":420,"shopping":429,"experience":438},{"items":412,"title":419},[413,415,417],{"text":414},"Café Central",{"text":416},"Plachutta Wollzeile",{"text":418},"Naschmarkt","Dining",{"items":421,"title":428},[422,424,426],{"text":423},"Schönbrunn Palace",{"text":425},"St. Stephen's Cathedral",{"text":427},"Hofburg","Landmarks",{"items":430,"title":437},[431,433,435],{"text":432},"Kärntner Straße",{"text":434},"Graben",{"text":436},"Designer Outlet Parndorf","Shopping",{"items":439,"title":446},[440,442,444],{"text":441},"Vienna State Opera",{"text":443},"Spanish Riding School",{"text":445},"Prater Giant Ferris Wheel","Experience",{"image_url":287,"image_alt":448,"alt_text":287,"meta_title":286,"meta_description":449,"canonical_url":287,"schema_json":287,"include_in_sitemap":450,"robots_index":450,"robots_follow":450,"robots_advanced":287,"og_title":286,"og_description":449,"og_url":287,"twitter_card":451},"SeoMetadata image","Communication often fails because it starts with tactics, not objectives: messages are drafted before the audience is understood, channels are chosen by habit…",false,"summary",[],[454,461,471],{"id":455,"name":456,"name_2":250,"slug":457,"schedule_slug":458,"start_date":325,"end_date":326,"days":289,"hours":290,"city_id":378,"city_name":379,"price":459,"country_name":379,"program_level":319,"program_type":318,"short_details":460,"featured":250,"upcoming":250,"relevance_score":250},645955,"Executive Business Communication and Report Writing","executive-business-communication-and-report-writing","executive-business-communication-and-report-writing-in-kuwait",4300,"\u003Cp>\u003Cspan style=\"font-weight: 400;\">To strengthen the communication and writing capabilities of executives and professionals by developing their ability to create clear, concise, strategic, and impactful business communications and reports that support leadership effectiveness and organizational goals.\u003C\u002Fspan>\u003C\u002Fp>",{"id":462,"name":463,"name_2":287,"slug":464,"schedule_slug":465,"start_date":466,"end_date":467,"days":289,"hours":290,"city_id":32,"city_name":356,"price":468,"country_name":469,"program_level":319,"program_type":318,"short_details":470,"featured":250,"upcoming":250,"relevance_score":250},693419,"Mastering Negotiation and Commercial Persuasion Skills","mastering-negotiation-and-commercial-persuasion-skills","mastering-negotiation-and-commercial-persuasion-skills-in-dubai","2026-10-26","2026-10-30",4500,"United Arab Emirates","\u003Cp>\u003Cspan style=\"font-weight: 400;\">To equip participants with advanced negotiation techniques and commercial persuasion skills, enabling them to achieve favorable outcomes in business deals, manage conflicts effectively, and influence stakeholders in a strategic manner.\u003C\u002Fspan>\u003C\u002Fp>",{"id":472,"name":473,"name_2":250,"slug":474,"schedule_slug":287,"start_date":475,"end_date":476,"days":289,"hours":290,"city_id":328,"city_name":329,"price":405,"country_name":403,"program_level":319,"program_type":318,"short_details":477,"featured":250,"upcoming":250,"relevance_score":250},700185,"Advanced Governance Practices in Public Relations Departments","advanced-governance-practices-in-public-relations-departments","2027-01-04","2027-01-08","\u003Cp>\u003Cspan style=\"font-weight: 400;\">This course aims to equip participants with a comprehensive understanding of advanced governance practices pertinent to the operations of Public Relations Departments. It will help learners optimize the functioning and influence of PR departments in aligning with broader organizational goals and stakeholders' expectations.\u003C\u002Fspan>\u003C\u002Fp>","en",{"start_date":325,"city_id":287},{"data":481,"code":280,"status":281,"message":506},[482,486,490,494,498,502],{"id":483,"title":484,"slug":485},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"id":487,"title":488,"slug":489},30,"Leadership Development","leadership-development-2",{"id":491,"title":492,"slug":493},29,"management skills","management-skills",{"id":495,"title":496,"slug":497},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"id":499,"title":500,"slug":501},21,"finance and accounting","finance-and-accounting",{"id":503,"title":504,"slug":505},32,"risk, governance, and compliance","risk-governance-and-compliance","message.Categories have been retrieved successfully"]