[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-styles:button:async":3,"org-info":219,"course-product-strategic-marketing-and-internationalization-in-istanbul-en--":282,"footer-top-categories:en":471},[4,43,59,77,97,111,123,140,153,166,178,191,204],{"key":5,"tags":6,"base":7,"sizes":16,"states":30},"blue-section-blue-btn","button",{"cursor":8,"display":9,"box-sizing":10,"transition":11,"align-items":12,"font-weight":13,"white-space":14,"border-style":15,"justify-content":12},"pointer","inline-flex","border-box","background-color 0.2s ease, color 0.2s ease, border-color 0.2s ease, box-shadow 0.2s ease","center",400,"nowrap","solid",{"lg":17,"md":26,"sm":29},{"gap":18,"width":19,"font-size":20,"min-height":21,"padding-top":22,"border-width":23,"padding-left":24,"border-radius":25,"padding-right":24,"padding-bottom":22},"0px","auto","12px","48px","10px","1px","44px","100px",{"gap":18,"width":19,"font-size":22,"min-height":24,"padding-top":27,"border-width":23,"padding-left":28,"border-radius":27,"padding-right":28,"padding-bottom":27},"8px","40px",{"gap":18,"width":19,"font-size":20,"min-height":24,"padding-top":22,"border-width":23,"padding-left":24,"border-radius":27,"padding-right":24,"padding-bottom":22},{"hover":31,"active":36,"normal":40},{"color":32,"opacity":33,"box-shadow":34,"border-color":35,"background-color":35},"#2B70F2",1,"none","#FFFFFF",{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":35,"background-color":39},"#1d4ed8","scale(0.98)","#F8FAFC",{"color":41,"opacity":33,"box-shadow":34,"border-color":35,"background-color":42},"#8afffd","transparent",{"key":44,"tags":6,"base":45,"sizes":47,"states":53},"blue-section-white-btn-style-1",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":46,"align-items":12,"font-weight":13,"white-space":14,"border-style":15,"justify-content":12},"background-color 0.2s ease, color 0.2s ease, box-shadow 0.2s ease",{"lg":48,"md":50,"sm":51},{"gap":49,"width":19,"font-size":20,"min-height":21,"padding-top":22,"border-width":18,"padding-left":24,"border-radius":25,"padding-right":24,"padding-bottom":22},"5px",{"gap":49,"width":19,"font-size":22,"min-height":24,"padding-top":27,"border-width":18,"padding-left":28,"border-radius":27,"padding-right":28,"padding-bottom":27},{"gap":18,"width":19,"font-size":20,"min-height":24,"padding-top":22,"border-width":18,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},"24px",{"hover":54,"active":56,"normal":58},{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":55},"#F1F5F9",{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":57},"#E2E8F0",{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":35},{"key":60,"tags":6,"base":61,"sizes":62,"states":70},"blue-section-white-btn-style-2",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":46,"align-items":12,"white-space":14,"border-style":15,"justify-content":12},{"lg":63,"md":67,"sm":69},{"gap":22,"width":19,"font-size":20,"min-height":64,"padding-top":65,"border-width":18,"padding-left":66,"border-radius":25,"padding-right":66,"padding-bottom":65},"52px","14px","28px",{"gap":27,"width":19,"font-size":68,"min-height":21,"padding-top":20,"border-width":18,"padding-left":52,"border-radius":49,"padding-right":52,"padding-bottom":20},"11px",{"gap":27,"width":19,"font-size":68,"min-height":21,"padding-top":20,"border-width":18,"padding-left":20,"border-radius":49,"padding-right":20,"padding-bottom":20},{"hover":71,"active":73,"normal":75},{"color":72,"opacity":33,"border-color":42,"background-color":55},"#565656",{"color":74,"opacity":33,"transform":38,"background-color":57},"#334155",{"color":72,"opacity":33,"box-shadow":76,"border-color":42,"background-color":35},"0 4px 6px -1px rgb(0 0 0 \u002F 0.1), 0 2px 4px -2px rgb(0 0 0 \u002F 0.1)",{"key":78,"tags":6,"base":79,"sizes":81,"states":91},"large-btn-blue",{"cursor":8,"display":9,"box-sizing":10,"transition":46,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},500,{"lg":82,"md":85,"sm":87},{"gap":22,"width":83,"height":24,"font-size":84,"padding-top":22,"border-width":18,"padding-left":52,"border-radius":25,"padding-right":52,"padding-bottom":22},"100%","13px",{"gap":27,"width":83,"height":24,"font-size":65,"padding-top":18,"border-width":18,"padding-left":86,"border-radius":20,"padding-right":86,"padding-bottom":18},"20px",{"gap":88,"width":83,"height":89,"font-size":20,"min-width":25,"padding-top":18,"border-width":18,"padding-left":90,"border-radius":22,"padding-right":90,"padding-bottom":18},"6px","36px","16px",{"hover":92,"active":93,"normal":95},{"color":35,"opacity":33,"box-shadow":34,"border-color":42,"background-color":37},{"color":35,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":94},"#1e40af",{"color":35,"opacity":33,"box-shadow":34,"border-color":42,"background-color":96},"#2563eb",{"key":98,"tags":6,"base":99,"sizes":100,"states":104},"large-btn-white",{"cursor":8,"display":9,"box-sizing":10,"transition":11,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},{"lg":101,"md":102,"sm":103},{"gap":22,"width":83,"height":24,"font-size":90,"padding-top":18,"border-width":23,"padding-left":86,"border-radius":25,"padding-right":86,"padding-bottom":18},{"gap":27,"width":83,"height":24,"font-size":65,"min-width":25,"padding-top":18,"border-width":23,"padding-left":90,"border-radius":20,"padding-right":90,"padding-bottom":18},{"gap":88,"width":83,"height":89,"font-size":20,"min-width":25,"padding-top":18,"border-width":23,"padding-left":20,"border-radius":22,"padding-right":20,"padding-bottom":18},{"hover":105,"active":108,"normal":110},{"color":96,"opacity":33,"box-shadow":34,"border-color":106,"background-color":107},"#2563eb59","#2563eb0D",{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":96,"background-color":109},"#2563eb1A",{"color":96,"opacity":33,"box-shadow":34,"border-color":106,"background-color":35},{"key":112,"tags":6,"base":113,"sizes":114,"states":118},"large-btn-white-outlined",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":115,"md":116,"sm":117},{"gap":49,"width":19,"font-size":20,"min-height":21,"padding-top":20,"border-width":23,"padding-left":66,"border-radius":25,"padding-right":66,"padding-bottom":20},{"gap":49,"width":19,"font-size":22,"min-height":24,"padding-top":22,"border-width":23,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},{"gap":49,"width":19,"font-size":68,"min-height":24,"padding-top":22,"border-width":23,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},{"hover":119,"active":121,"normal":122},{"color":120,"opacity":33,"box-shadow":34,"border-color":120,"background-color":55},"#1E1E1E",{"color":120,"opacity":33,"transform":38,"box-shadow":34,"border-color":120,"background-color":57},{"color":120,"opacity":33,"box-shadow":34,"border-color":120,"background-color":42},{"key":124,"tags":6,"base":125,"sizes":126,"states":134},"rounded-btn-blue-bg",{"cursor":8,"display":9,"box-sizing":10,"transition":46,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":127,"md":129,"sm":131},{"gap":27,"width":83,"height":89,"font-size":65,"min-width":19,"padding-top":22,"border-width":18,"padding-left":22,"border-radius":128,"padding-right":22,"padding-bottom":22},"25px",{"gap":27,"width":25,"height":89,"font-size":65,"min-width":19,"padding-top":22,"border-width":18,"padding-left":22,"border-radius":130,"padding-right":22,"padding-bottom":22},"9999px",{"gap":18,"width":132,"height":133,"font-size":20,"min-width":19,"padding-top":88,"border-width":18,"padding-left":20,"border-radius":130,"padding-right":20,"padding-bottom":88},"80px","32px",{"hover":135,"active":137,"normal":138},{"color":35,"opacity":33,"box-shadow":136,"border-color":42,"background-color":37},"0 1px 2px 0 rgb(0 0 0 \u002F 0.05)",{"color":35,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":94},{"color":139,"opacity":33,"box-shadow":136,"border-color":42,"background-color":96},"#ffffff",{"key":141,"tags":6,"base":142,"sizes":143,"states":147},"rounded-btn-white-bg",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":144,"md":145,"sm":146},{"gap":27,"width":19,"font-size":65,"min-height":24,"padding-top":22,"border-width":23,"padding-left":22,"border-radius":25,"padding-right":52,"padding-bottom":22},{"gap":27,"width":19,"font-size":84,"min-height":28,"padding-top":22,"border-width":23,"padding-left":22,"border-radius":25,"padding-right":22,"padding-bottom":22},{"gap":88,"width":19,"font-size":68,"min-height":89,"padding-top":27,"border-width":23,"padding-left":20,"border-radius":25,"padding-right":20,"padding-bottom":27},{"hover":148,"active":150,"normal":152},{"color":32,"opacity":33,"border-color":149,"background-color":42},"#a3c3ff",{"color":35,"opacity":33,"box-shadow":151,"border-color":32,"background-color":32},"0 2px 8px #2B70F240",{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},{"key":154,"tags":6,"base":155,"sizes":156,"states":160},"rounded-city-btn",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},{"lg":157,"md":158,"sm":159},{"gap":27,"width":19,"font-size":84,"min-height":133,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"gap":27,"width":19,"font-size":84,"min-height":133,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"gap":27,"font-size":20,"min-height":66,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"hover":161,"active":163,"normal":165},{"color":162,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},"#8CB4FF",{"color":35,"opacity":33,"box-shadow":164,"border-color":162,"background-color":162},"0 2px 8px #8CB4FF40",{"color":162,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},{"key":167,"tags":6,"base":168,"sizes":170,"states":174},"small-btn-blue",{"cursor":8,"display":9,"box-sizing":10,"transition":169,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},"background-color 0.2s ease, color 0.2s ease, box-shadow 0.2s ease, opacity 0.2s ease",{"lg":171,"md":172,"sm":173},{"gap":18,"width":19,"height":19,"font-size":90,"min-width":19,"padding-top":27,"border-width":18,"padding-left":66,"border-radius":25,"padding-right":66,"padding-bottom":27},{"gap":18,"width":19,"height":19,"font-size":65,"min-width":19,"min-height":28,"padding-top":22,"border-width":18,"padding-left":52,"border-radius":27,"padding-right":52,"padding-bottom":22},{"gap":18,"width":19,"height":19,"font-size":20,"min-width":19,"min-height":89,"padding-top":27,"border-width":18,"padding-left":90,"border-radius":27,"padding-right":90,"padding-bottom":27},{"hover":175,"active":176,"normal":177},{"color":35,"opacity":33,"box-shadow":136,"border-color":42,"background-color":37},{"color":35,"opacity":33,"transform":38,"box-shadow":34,"border-color":42,"background-color":94},{"color":35,"opacity":33,"box-shadow":136,"border-color":42,"background-color":96},{"key":179,"tags":6,"base":180,"sizes":181,"states":185},"small-btn-white",{"cursor":8,"display":9,"box-sizing":10,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"border-style":15,"justify-content":12},{"lg":182,"md":183,"sm":184},{"gap":18,"width":19,"height":19,"font-size":20,"min-width":19,"min-height":133,"padding-top":27,"border-width":23,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":27},{"gap":18,"width":19,"height":19,"font-size":68,"min-width":19,"min-height":66,"padding-top":88,"border-width":23,"padding-left":20,"border-radius":22,"padding-right":20,"padding-bottom":88},{"gap":18,"width":83,"height":19,"font-size":68,"min-width":19,"min-height":66,"padding-top":88,"border-width":23,"padding-left":20,"border-radius":22,"padding-right":20,"padding-bottom":88},{"hover":186,"active":187,"normal":188},{"color":96,"opacity":33,"box-shadow":34,"border-color":96,"background-color":35},{"color":37,"opacity":33,"transform":38,"box-shadow":34,"border-color":37,"background-color":39},{"color":189,"opacity":33,"box-shadow":34,"border-color":190,"background-color":35},"#000000","#CCCCCC",{"key":192,"tags":6,"base":193,"sizes":194,"states":199},"sub-category-btn-style-1",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"border-style":15,"justify-content":12},{"lg":195,"md":197,"sm":198},{"gap":27,"width":19,"font-size":65,"min-height":89,"padding-top":27,"border-width":18,"padding-left":196,"border-radius":25,"padding-right":196,"padding-bottom":27},"18px",{"gap":27,"width":19,"font-size":84,"min-height":133,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"gap":27,"width":19,"font-size":20,"min-height":66,"padding-top":88,"border-width":18,"padding-left":90,"border-radius":25,"padding-right":90,"padding-bottom":88},{"hover":200,"active":202,"normal":203},{"color":32,"opacity":33,"box-shadow":201,"border-color":42,"background-color":42},"0 2px 8px #2563eb40",{"color":32,"opacity":33,"box-shadow":151,"border-color":32,"border-style":15,"border-width":23,"border-radius":25,"background-color":42},{"color":32,"opacity":33,"box-shadow":34,"border-color":42,"background-color":42},{"key":205,"tags":6,"base":206,"sizes":207,"states":212},"sub-category-btn-style-2",{"cursor":8,"display":9,"box-sizing":10,"text-align":12,"transition":11,"align-items":12,"font-weight":80,"white-space":14,"justify-content":12},{"lg":208,"md":210,"sm":211},{"gap":27,"width":19,"font-size":68,"min-height":128,"padding-top":209,"border-width":18,"padding-left":65,"border-radius":25,"padding-right":65,"padding-bottom":209},"3px",{"gap":27,"width":19,"font-size":84,"min-height":89,"padding-top":27,"border-width":23,"padding-left":20,"border-radius":25,"padding-right":20,"padding-bottom":27},{"gap":27,"width":19,"font-size":68,"min-height":133,"padding-top":88,"border-width":23,"padding-left":22,"border-radius":25,"padding-right":22,"padding-bottom":88},{"hover":213,"active":216,"normal":217},{"color":214,"opacity":33,"box-shadow":201,"border-color":215,"border-style":34,"background-color":42},"#6E7887","#E3EBFA",{"color":96,"opacity":33,"box-shadow":201,"border-color":96,"border-style":15,"border-width":23,"background-color":42},{"color":214,"opacity":33,"outline":34,"transform":218,"border-color":42,"border-style":34,"border-width":18,"background-color":42},"translateY(1px)",{"data":220,"code":279,"status":280,"message":281},{"name":221,"description":222,"commercial_register_number":223,"vat_number":224,"phone":225,"emails":226,"cover":246,"phones":247,"offices":263,"social_channels":269},"Elite Academy","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Elite Academy provides high-quality professional training solutions designed to strengthen skills, develop capabilities, and support organizational growth.\u003C\u002Fp>\u003Cp style=\"text-align: left;\">\u003C\u002Fp>\u003Cp dir=\"ltr\" style=\"text-align: left;\">\u003Cbr>We empower professionals and organizations through practical, industry-focused training designed for today’s evolving business needs.\u003C\u002Fp>","35898691","2021881169","+436703080050",[227,235,241],{"label":228,"text_before":229,"value":230,"order":231,"is_active":232,"display_locations":233},"info","for general inqires","info@eliteacademy.eu","1",true,[234],"contact",{"label":236,"text_before":237,"value":238,"order":239,"is_active":232,"display_locations":240},"other","for specific request","request@eliteacademy.eu","2",[234],{"label":236,"text_before":242,"value":243,"order":244,"is_active":232,"display_locations":245},"for compliance ","care@eliteacademy.eu","3",[234],"https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1230\u002FWhatsApp-Image-2026-09-28-at-00.58.37.jpeg",[248,253,258],{"order":33,"label":249,"text_before":250,"value":251,"display_locations":252},"","Head Quarter","+43 670 3080050",[234],{"order":254,"label":249,"text_before":255,"value":256,"display_locations":257},2,"Customers & Public Relation","+961 71 289 148",[234],{"order":259,"label":249,"text_before":260,"value":261,"display_locations":262},3,"Production Department","+44 77 5454 0252",[234],[264],{"order":33,"name":250,"location":265,"phone":251,"email":230,"work_hours":266,"is_headquarters":232,"display_locations":267},"Mariahilfer Str. 122 – Vienna 1060 – Austria","available for your inquiries daily CT from 7 AM to 5 PM",[268],"footer",[270,273,276],{"channel":271,"url":272},"linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Felite-academy-at\u002F",{"channel":274,"url":275},"instagram","https:\u002F\u002Fwww.instagram.com\u002Feliteacademy.eu\u002F",{"channel":277,"url":278},"facebook","https:\u002F\u002Fwww.facebook.com\u002FEliteAustrianAcademy\u002F",200,"success","Retrieved successfully.",{"data":283,"lang":470,"statusCode":279,"navContext":286},{"id":284,"name":285,"name_2":286,"slug":287,"days":288,"hours":289,"cover":290,"image_alt":300,"categories":301,"topics":305,"goals":306,"target_group":307,"to_register":308,"short_details":309,"details":310,"product_type":311,"product_level":312,"product_level_icon":313,"schedules":314,"other_city_schedules":322,"city":383,"seo":430,"related_products":436,"related_schedules":437,"other_schedules":322},815,"Strategic Marketing and Internationalization",null,"strategic-marketing-and-internationalization",5,20,{"id":291,"original_url":292,"conversions":293},84,"https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F84\u002F1638088448.webp",{"og":294,"large":295,"medium":296,"website":297,"brochure":298,"thumbnail":299},"https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F84\u002Fconversions\u002F1638088448-og.jpg","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F84\u002Fconversions\u002F1638088448-large.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F84\u002Fconversions\u002F1638088448-medium.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F84\u002Fconversions\u002F1638088448-website.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F84\u002Fconversions\u002F1638088448-brochure.webp","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F84\u002Fconversions\u002F1638088448-thumbnail.webp","marketing-sales-courses",[302],{"id":291,"category_id":303,"title":304,"h1_tag":286,"color":249,"image_icon":249,"image_alt":300},42,"marketing and sales","\u003Cp>\u003Cstrong>The Strategic Case for Going International\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Why organisations internationalise and why many struggle\u003C\u002Fli>\n\u003Cli>Strategic marketing foundations: markets, value and competitive position\u003C\u002Fli>\n\u003Cli>Assessing export and international readiness\u003C\u002Fli>\n\u003Cli>Internationalisation paths: gradual and rapid approaches\u003C\u002Fli>\n\u003Cli>Linking international expansion to corporate strategy\u003C\u002Fli>\n\u003Cli>Risk appetite and resources for expansion\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Researching and Selecting Markets\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>International market research on a practical budget\u003C\u002Fli>\n\u003Cli>Market attractiveness and the CAGE distance framework\u003C\u002Fli>\n\u003Cli>Competitor and customer analysis in foreign markets\u003C\u002Fli>\n\u003Cli>Cultural, regulatory and trade considerations\u003C\u002Fli>\n\u003Cli>Scoring and prioritising markets\u003C\u002Fli>\n\u003Cli>Using trade data, digital signals and AI-assisted research with care\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Choosing How to Enter: Modes and Partners\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Direct and indirect exporting\u003C\u002Fli>\n\u003Cli>Agents, distributors and local partners: selection and due diligence\u003C\u002Fli>\n\u003Cli>Licensing, franchising and joint ventures\u003C\u002Fli>\n\u003Cli>Direct investment and regional hubs\u003C\u002Fli>\n\u003Cli>Key contract terms and performance expectations with partners\u003C\u002Fli>\n\u003Cli>Trade terms and the Incoterms rules\u003C\u002Fli>\n\u003Cli>Protecting brands and intellectual property\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Adapting the Marketing Mix for New Markets\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Segmentation, targeting and positioning across borders\u003C\u002Fli>\n\u003Cli>Standardisation versus adaptation of products and services\u003C\u002Fli>\n\u003Cli>International branding, naming and localisation of content\u003C\u002Fli>\n\u003Cli>Pricing: cost build-up, currency, trade margins and grey markets\u003C\u002Fli>\n\u003Cli>Channel strategy, cross-border e-commerce and marketplaces\u003C\u002Fli>\n\u003Cli>Communication across cultures, including Arabic and English markets\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Planning, Resourcing and Controlling International Marketing\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Structure of the international marketing plan\u003C\u002Fli>\n\u003Cli>Budgets, resources and organisation for international markets\u003C\u002Fli>\n\u003Cli>Performance measures by market, channel and partner\u003C\u002Fli>\n\u003Cli>Managing distributor performance and relationships\u003C\u002Fli>\n\u003Cli>Reviewing, scaling or exiting a market\u003C\u002Fli>\n\u003Cli>Sustainability and responsible marketing expectations in international markets\u003C\u002Fli>\n\u003Cli>Action plan: your international marketing priorities\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Assess an organisation's readiness and strategic motives for international expansion\u003C\u002Fli>\n\u003Cli>Apply strategic marketing analysis to identify international growth opportunities\u003C\u002Fli>\n\u003Cli>Screen and prioritise markets using attractiveness, distance and fit criteria\u003C\u002Fli>\n\u003Cli>Compare entry modes, including exporting, distributors, licensing, franchising, joint ventures and direct investment\u003C\u002Fli>\n\u003Cli>Select, contract and manage international distributors and partners\u003C\u002Fli>\n\u003Cli>Develop segmentation, targeting and positioning for a new market\u003C\u002Fli>\n\u003Cli>Decide how far to standardise or adapt products, brand and communication\u003C\u002Fli>\n\u003Cli>Set international prices that reflect costs, trade terms, currency and competition\u003C\u002Fli>\n\u003Cli>Plan cross-border digital marketing and e-commerce channels\u003C\u002Fli>\n\u003Cli>Build an international marketing plan with budget, measures and review points\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Marketing leaders:\u003C\u002Fstrong> marketing directors, heads of marketing and brand managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Business development and export managers\u003C\u002Fstrong> responsible for new markets and partners\u003C\u002Fli>\n\u003Cli>\u003Cstrong>International sales managers\u003C\u002Fstrong> managing distributors and regional accounts\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Strategy and planning professionals\u003C\u002Fstrong> evaluating growth options\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Senior managers and entrepreneurs\u003C\u002Fstrong> in organisations planning or reviewing international expansion\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Trade and investment promotion staff\u003C\u002Fstrong> who support companies entering international markets\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have management experience in marketing, sales, business development or strategy. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>International readiness assessment\u003C\u002Fli>\n\u003Cli>Strategic marketing analysis for growth\u003C\u002Fli>\n\u003Cli>International market screening and selection\u003C\u002Fli>\n\u003Cli>Market entry mode evaluation\u003C\u002Fli>\n\u003Cli>Distributor and partner selection and management\u003C\u002Fli>\n\u003Cli>Cross-border segmentation and positioning\u003C\u002Fli>\n\u003Cli>International pricing and trade terms\u003C\u002Fli>\n\u003Cli>Brand and communication adaptation across cultures\u003C\u002Fli>\n\u003Cli>International marketing planning and performance control\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Growing beyond the home market is a strategic commitment: choosing the wrong market, entry mode or partner can absorb years of effort and capital. This programme gives marketing and business development leaders a structured method to assess international opportunities, select markets and entry modes, adapt the marketing mix and build a plan that can be measured and defended.\u003C\u002Fp>","\u003Cp>International expansion often begins with an opportunity rather than a strategy. A distributor makes an approach, a trade mission produces enquiries, or a competitor enters a new country, and the organisation follows. Market selection relies on size figures rather than fit, pricing ignores the full cost of serving distant customers, brand messages are translated rather than adapted, and partner agreements are signed before performance expectations are clear.\u003C\u002Fp>\n\u003Cp>This programme connects strategic marketing with the decisions of internationalisation. It moves through five stages: assessing readiness and the strategic case for going international, researching and selecting markets, choosing entry modes and partners, adapting the marketing mix and brand, and planning, resourcing and controlling the international marketing effort.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme references established models of international business and marketing, including the Uppsala model of internationalisation, the CAGE distance framework, the Ansoff growth matrix, segmentation, targeting and positioning, the extended marketing mix, and the Incoterms rules published by the International Chamber of Commerce. Participants use them to structure decisions, not as theory for its own sake.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Whether the organisation is ready to expand; which markets to prioritise and which to decline; whether to export, license, partner or invest directly; how much to standardise or adapt product, price, communication and channels; how to select and manage distributors; and how to judge whether an international market is performing.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: a regional manufacturer of branded consumer and industrial products evaluating expansion into several markets in neighbouring regions and further afield. Participants screen markets, compare entry options, adapt a positioning and pricing approach, and prepare an international marketing plan with measures.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own products, target markets, partner networks and planning templates, and delivered to marketing, sales, export and strategy teams together.\u003C\u002Fp>","Training Program","Intermediate to Advanced","mdi-comment",[315],{"id":316,"schedule_slug":317,"start_date":318,"end_date":319,"price":320,"city_id":254,"days":288,"city_name":321},705642,"strategic-marketing-and-internationalization-in-istanbul","2027-07-05","2027-07-09","4500.00","Istanbul",[323,331,339,347,353,359,367,371,379],{"id":324,"schedule_slug":325,"start_date":326,"end_date":327,"price":328,"city_id":329,"days":288,"city_name":330},700029,"strategic-marketing-and-internationalization-in-cairo","2027-01-03","2027-01-07","4000.00",11,"Cairo",{"id":332,"schedule_slug":333,"start_date":334,"end_date":335,"price":336,"city_id":337,"days":288,"city_name":338},700626,"strategic-marketing-and-internationalization-in-live-online","2027-01-18","2027-01-22","2900.00",19,"Live Online",{"id":340,"schedule_slug":341,"start_date":342,"end_date":343,"price":344,"city_id":345,"days":288,"city_name":346},702964,"strategic-marketing-and-internationalization-in-london","2027-04-19","2027-04-23","5900.00",4,"London",{"id":348,"schedule_slug":349,"start_date":350,"end_date":351,"price":320,"city_id":259,"days":288,"city_name":352},703371,"strategic-marketing-and-internationalization-in-kuala-lumpur","2027-05-03","2027-05-07","Kuala Lumpur",{"id":354,"schedule_slug":355,"start_date":356,"end_date":357,"price":320,"city_id":33,"days":288,"city_name":358},703957,"strategic-marketing-and-internationalization-in-dubai","2027-05-24","2027-05-28","Dubai",{"id":360,"schedule_slug":361,"start_date":362,"end_date":363,"price":364,"city_id":365,"days":288,"city_name":366},704215,"strategic-marketing-and-internationalization-in-riyadh","2027-05-30","2027-06-03","5500.00",33,"Riyadh",{"id":368,"schedule_slug":355,"start_date":369,"end_date":370,"price":320,"city_id":33,"days":288,"city_name":358},706665,"2027-08-02","2027-08-06",{"id":372,"schedule_slug":373,"start_date":374,"end_date":375,"price":376,"city_id":377,"days":288,"city_name":378},707685,"strategic-marketing-and-internationalization-in-muscat","2027-08-29","2027-09-02","4300.00",8,"Muscat",{"id":380,"schedule_slug":341,"start_date":381,"end_date":382,"price":344,"city_id":345,"days":288,"city_name":346},709162,"2027-10-11","2027-10-15",{"id":254,"city_name":321,"city_slug":384,"country_id":254,"country_name":385,"country_continent":386,"country_continents":387,"featured":33,"price":388,"main_image_alt":385,"detail_image_alt":249,"image_icon":249,"title":249,"h1_tag":389,"content":390,"description":391,"what_to_do":392,"cover":429},"istanbul","Turkey","Europe",[386],4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. In a city known as a major international business crossroads connecting Europe, the Middle East and Asia, organizations and professionals can join upcoming courses or request any program to be arranged locally.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Professional training in Istanbul is not limited to a specific group of subjects. Elite Academy makes its complete portfolio available in the city across management, business, technical and industry-focused disciplines. With a major international business crossroads connecting Europe, the Middle East and Asia, Istanbul provides an effective setting for international learning. Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":393,"places":402,"shopping":411,"experience":420},{"items":394,"title":401},[395,397,399],{"text":396},"Hafız Mustafa 1864",{"text":398},"Karaköy Güllüoğlu",{"text":400},"Pandeli","Dining",{"items":403,"title":410},[404,406,408],{"text":405},"Hagia Sophia",{"text":407},"Topkapı Palace",{"text":409},"Basilica Cistern","Landmarks",{"items":412,"title":419},[413,415,417],{"text":414},"Grand Bazaar",{"text":416},"Spice Bazaar",{"text":418},"İstinye Park","Shopping",{"items":421,"title":428},[422,424,426],{"text":423},"Bosphorus cruise",{"text":425},"Çemberlitaş Hamamı",{"text":427},"Galata Tower","Experience","https:\u002F\u002Feliteacademy.eu\u002Fstorage\u002Fmedia\u002F1281\u002Fconversions\u002Fu1oGShOs26d6sbv9Pp8nGeCTU8EWSwxQWWJiByAI-website.webp",{"image_url":286,"image_alt":431,"alt_text":286,"meta_title":432,"meta_description":433,"canonical_url":286,"schema_json":286,"include_in_sitemap":434,"robots_index":434,"robots_follow":434,"robots_advanced":286,"og_title":285,"og_description":433,"og_url":286,"twitter_card":435},"SeoMetadata image","Strategic Marketing and Internationalization | Elite Academy","Growing beyond the home market is a strategic commitment: choosing the wrong market, entry mode or partner can absorb years of effort and capital.",false,"summary",[],[438,448,459],{"id":439,"name":440,"name_2":249,"slug":441,"schedule_slug":442,"start_date":443,"end_date":444,"days":288,"hours":289,"city_id":33,"city_name":358,"price":388,"country_name":445,"continent_name":249,"continent_names":446,"program_level":312,"program_type":311,"short_details":447,"featured":249,"upcoming":249,"relevance_score":249},645398,"Gas Market Analysis and Strategic Marketing Decisions","gas-market-analysis-and-strategic-marketing-decisions","gas-market-analysis-and-strategic-marketing-decisions-in-dubai","2026-11-23","2026-11-27","United Arab Emirates",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">To provide participants with in-depth knowledge and analytical skills necessary for assessing gas market conditions, interpreting market data, and making informed marketing decisions that align with market dynamics and strategic business objectives.\u003C\u002Fspan>\u003C\u002Fp>",{"id":449,"name":450,"name_2":286,"slug":451,"schedule_slug":452,"start_date":453,"end_date":454,"days":288,"hours":289,"city_id":365,"city_name":366,"price":455,"country_name":456,"continent_name":249,"continent_names":457,"program_level":312,"program_type":311,"short_details":458,"featured":249,"upcoming":249,"relevance_score":249},700276,"Strategic Sales Planning and Territory Management","strategic-sales-planning-and-territory-management","strategic-sales-planning-and-territory-management-in-riyadh","2027-01-10","2027-01-14",5500,"Saudi Arabia",[],"\u003Cp>Sales targets are often set top-down, territories are drawn by history rather than potential, and good salespeople spend too much time on the wrong accounts. This programme gives sales leaders a practical system to build a sales plan from market potential, design balanced territories, set fair quotas and manage coverage and pipeline to hit the plan.\u003C\u002Fp>",{"id":460,"name":461,"name_2":249,"slug":462,"schedule_slug":463,"start_date":464,"end_date":465,"days":288,"hours":289,"city_id":345,"city_name":346,"price":466,"country_name":467,"continent_name":249,"continent_names":468,"program_level":312,"program_type":311,"short_details":469,"featured":249,"upcoming":249,"relevance_score":249},700377,"Advanced Selling Skills and Techniques","advanced-selling-skills-and-techniques","advanced-selling-skills-and-techniques-in-london","2027-01-11","2027-01-15",5900,"United Kingdom",[],"\u003Cp>\u003Cspan style=\"font-weight: 400;\">To equip experienced sales professionals with advanced techniques, strategies, and insights that drive sales growth and customer loyalty.\u003C\u002Fspan>\u003C\u002Fp>","en",{"data":472,"code":279,"status":280,"message":513},[473,479,486,493,500,507],{"id":474,"title":475,"slug":476,"slugs":477,"image_alt":475},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"ar":478,"en":476},"القيادة-التنفيذية-والإدارة-العليا",{"id":480,"title":481,"slug":482,"slugs":483,"image_alt":485},30,"Leadership Development","leadership-development",{"ar":484,"en":482},"تطوير-القيادة","leadership-courses",{"id":487,"title":488,"slug":489,"slugs":490,"image_alt":492},29,"management skills","management-skills",{"ar":491,"en":489},"مهارات-الإدارة","management-courses",{"id":494,"title":495,"slug":496,"slugs":497,"image_alt":499},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"ar":498,"en":496},"الموارد-البشرية-وإدارة-المواهب","human-resources-courses",{"id":501,"title":502,"slug":503,"slugs":504,"image_alt":506},21,"finance and accounting","finance-and-accounting",{"ar":505,"en":503},"المالية-والمحاسبة","finance-accounting-courses",{"id":508,"title":509,"slug":510,"slugs":511,"image_alt":510},32,"risk, governance, and compliance","risk-governance-and-compliance",{"ar":512,"en":510},"إدارة-المخاطر-والحوكمة-والامتثال","message.Categories have been retrieved successfully"]