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Conversations\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Selecting and briefing stand staff and roles on the stand\u003C\u002Fli>\n\u003Cli>Engaging visitors: opening, qualifying and closing conversations\u003C\u002Fli>\n\u003Cli>Stand behaviour, etiquette and cultural considerations with international visitors\u003C\u002Fli>\n\u003Cli>Lead capture tools, badge scanning and CRM integration\u003C\u002Fli>\n\u003Cli>Data protection and consent when collecting visitor information\u003C\u002Fli>\n\u003Cli>Daily briefings, hospitality and dealing with problems on site\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Follow-Up, Measurement and Learning\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Lead grading, routing and follow-up timelines\u003C\u002Fli>\n\u003Cli>Nurturing leads through the sales pipeline\u003C\u002Fli>\n\u003Cli>Measuring results: cost per lead, pipeline value, return on investment and return on objectives\u003C\u002Fli>\n\u003Cli>Post-show reporting to management\u003C\u002Fli>\n\u003Cli>Capturing lessons learned for the next exhibition\u003C\u002Fli>\n\u003Cli>Action plan: improving exhibition participation in your organisation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>By the end of this programme, participants will be able to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Evaluate and select exhibitions using clear criteria linked to business objectives\u003C\u002Fli>\n\u003Cli>Set specific, measurable objectives for each exhibition\u003C\u002Fli>\n\u003Cli>Build an exhibition budget and a realistic timeline with tasks in the correct order\u003C\u002Fli>\n\u003Cli>Brief stand designers on a layout that attracts and serves target visitors\u003C\u002Fli>\n\u003Cli>Plan pre-show promotion, appointment setting and digital campaigns\u003C\u002Fli>\n\u003Cli>Prepare checklists for logistics, suppliers and on-site operations\u003C\u002Fli>\n\u003Cli>Select, brief and coach stand staff for effective visitor conversations\u003C\u002Fli>\n\u003Cli>Capture and qualify leads in a way that complies with data protection requirements\u003C\u002Fli>\n\u003Cli>Plan and run timely post-show follow-up that converts leads into opportunities\u003C\u002Fli>\n\u003Cli>Measure results and return on investment and use them to decide on future participation\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\u003Cstrong>Marketing teams:\u003C\u002Fstrong> marketing managers, marketing executives and brand managers\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Events and exhibitions staff:\u003C\u002Fstrong> event managers and exhibition coordinators\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Sales and business development:\u003C\u002Fstrong> sales managers and business development executives who staff or lead stands\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Communications and public relations officers\u003C\u002Fstrong> representing their organisation at events\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Trade and investment promotion staff\u003C\u002Fstrong> in government agencies and chambers of commerce\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Participants should have some experience of marketing, sales or event participation. The programme is not designed as an exam preparation course for any professional certification.\u003C\u002Fp>","\u003Cul>\n\u003Cli>Exhibition selection and participation decisions\u003C\u002Fli>\n\u003Cli>Exhibition objective setting and budgeting\u003C\u002Fli>\n\u003Cli>Exhibition planning and logistics checklists\u003C\u002Fli>\n\u003Cli>Stand design briefing\u003C\u002Fli>\n\u003Cli>Pre-show promotion and appointment setting\u003C\u002Fli>\n\u003Cli>Stand staff management and visitor engagement\u003C\u002Fli>\n\u003Cli>Lead capture, qualification and data protection\u003C\u002Fli>\n\u003Cli>Post-show follow-up and lead conversion\u003C\u002Fli>\n\u003Cli>Exhibition performance measurement and return on investment\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Exhibitions are expensive, yet many organisations book a stand, send whoever is available and return with a pile of business cards and no measurable result. This programme gives marketing, business development and events teams a practical method to decide which shows to attend, set measurable objectives, run an effective stand and convert contacts into business.\u003C\u002Fp>","\u003Cp>Exhibition participation is often decided by habit or by the event organiser's sales call. Objectives are vague, the stand is designed around the brand rather than the visitor, staff are not briefed or trained, and there is no system for capturing and qualifying leads. After the show, follow-up is slow, results are not measured, and the next decision to exhibit is made on the same basis as the last.\u003C\u002Fp>\n\u003Cp>This programme follows the full exhibition cycle. It moves through five stages: deciding whether and where to exhibit, setting measurable objectives and a budget, planning the stand, promotion and logistics, managing the stand and visitor conversations during the show, and following up, measuring return and capturing lessons for the next event.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Built on recognised practice.\u003C\u002Fstrong> The programme draws on established exhibition and event marketing practice, including objective setting and evaluation models, lead qualification methods and cost per lead and return on objectives analysis. It references ISO 20121 for sustainable event management and data protection requirements, such as the EU GDPR and national personal data protection laws, for handling visitor data.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decisions this programme improves.\u003C\u002Fstrong> Which exhibitions to attend and at what level; what the stand should achieve and how success will be measured; how to allocate the budget between space, stand, promotion and hospitality; who should staff the stand; and whether to repeat, change or drop an event next year.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How it is delivered.\u003C\u002Fstrong> Twenty hours across five sessions, built around one running case: an organisation preparing for a major international trade exhibition. Participants build an event selection scorecard, an objectives and budget plan, a stand staffing brief, a lead capture process and an evaluation report.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In-house option.\u003C\u002Fstrong> For organisations, the programme can be tailored to your own exhibition calendar, sector, brand guidelines and CRM, and delivered for marketing, sales and stand staff together before a major event.\u003C\u002Fp>","Training Program","Basic to Intermediate","mdi-comment",[320,327],{"id":321,"schedule_slug":322,"start_date":323,"end_date":324,"price":325,"city_id":255,"days":289,"city_name":326},611115,"strategies-for-effective-exhibition-participation-in-istanbul","2026-12-06","2026-12-10","4500.00","Istanbul",{"id":328,"schedule_slug":329,"start_date":330,"end_date":331,"price":325,"city_id":255,"days":289,"city_name":326},700981,"N\u002FA","2027-02-01","2027-02-05",[333,341,349,357,364,372,376,383,389,394,398,403,407],{"id":334,"schedule_slug":335,"start_date":336,"end_date":337,"price":338,"city_id":339,"days":289,"city_name":340},609902,"strategies-for-effective-exhibition-participation-in-cairo","2026-11-01","2026-11-05","4000.00",11,"Cairo",{"id":342,"schedule_slug":343,"start_date":344,"end_date":345,"price":346,"city_id":347,"days":289,"city_name":348},610136,"strategies-for-effective-exhibition-participation-in-paris","2026-11-08","2026-11-12","5500.00",12,"Paris",{"id":350,"schedule_slug":351,"start_date":352,"end_date":353,"price":354,"city_id":355,"days":289,"city_name":356},610858,"strategies-for-effective-exhibition-participation-in-live-online","2026-11-29","2026-12-03","2900.00",19,"Live Online",{"id":358,"schedule_slug":359,"start_date":360,"end_date":361,"price":346,"city_id":362,"days":289,"city_name":363},611645,"strategies-for-effective-exhibition-participation-in-vienna","2026-12-20","2026-12-24",6,"Vienna",{"id":365,"schedule_slug":366,"start_date":367,"end_date":368,"price":369,"city_id":370,"days":289,"city_name":371},611905,"strategies-for-effective-exhibition-participation-in-kuwait","2026-12-27","2026-12-31","4300.00",7,"Kuwait",{"id":373,"schedule_slug":329,"start_date":374,"end_date":375,"price":369,"city_id":370,"days":289,"city_name":371},700006,"2027-01-03","2027-01-07",{"id":377,"schedule_slug":329,"start_date":378,"end_date":379,"price":380,"city_id":381,"days":289,"city_name":382},700378,"2027-01-11","2027-01-15","5900.00",4,"London",{"id":384,"schedule_slug":329,"start_date":385,"end_date":386,"price":346,"city_id":387,"days":289,"city_name":388},701873,"2027-03-15","2027-03-19",10,"Amsterdam",{"id":390,"schedule_slug":329,"start_date":391,"end_date":392,"price":325,"city_id":260,"days":289,"city_name":393},703775,"2027-05-17","2027-05-21","Kuala Lumpur",{"id":395,"schedule_slug":329,"start_date":396,"end_date":397,"price":380,"city_id":381,"days":289,"city_name":382},705423,"2027-06-28","2027-07-02",{"id":399,"schedule_slug":329,"start_date":400,"end_date":401,"price":325,"city_id":32,"days":289,"city_name":402},706394,"2027-07-26","2027-07-30","Dubai",{"id":404,"schedule_slug":329,"start_date":405,"end_date":406,"price":354,"city_id":355,"days":289,"city_name":356},707372,"2027-08-16","2027-08-20",{"id":408,"schedule_slug":329,"start_date":409,"end_date":410,"price":325,"city_id":32,"days":289,"city_name":402},709115,"2027-10-11","2027-10-15",{"id":255,"city_name":326,"city_slug":412,"country_id":255,"country_name":413,"country_continent":414,"featured":32,"price":415,"image_alt":413,"image_icon":250,"title":250,"h1_tag":416,"content":417,"description":418,"what_to_do":419,"cover":287},"istanbul","Turkey","Europe",4500,"Training courses in Istanbul, Turkey","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Train in Istanbul with access to Elite Academy’s full portfolio of professional programs. In a city known as a major international business crossroads connecting Europe, the Middle East and Asia, organizations and professionals can join upcoming courses or request any program to be arranged locally.\u003C\u002Fp>","\u003Cp dir=\"ltr\" style=\"text-align: left;\">Professional training in Istanbul is not limited to a specific group of subjects. Elite Academy makes its complete portfolio available in the city across management, business, technical and industry-focused disciplines. With a major international business crossroads connecting Europe, the Middle East and Asia, Istanbul provides an effective setting for international learning. Use the schedule below to view courses already planned for the destination, or contact our team to request another program and preferred dates in Istanbul, subject to scheduling and delivery requirements.\u003C\u002Fp>",{"food":420,"places":429,"shopping":438,"experience":447},{"items":421,"title":428},[422,424,426],{"text":423},"Hafız Mustafa 1864",{"text":425},"Karaköy Güllüoğlu",{"text":427},"Pandeli","Dining",{"items":430,"title":437},[431,433,435],{"text":432},"Hagia Sophia",{"text":434},"Topkapı Palace",{"text":436},"Basilica Cistern","Landmarks",{"items":439,"title":446},[440,442,444],{"text":441},"Grand Bazaar",{"text":443},"Spice Bazaar",{"text":445},"İstinye Park","Shopping",{"items":448,"title":455},[449,451,453],{"text":450},"Bosphorus cruise",{"text":452},"Çemberlitaş Hamamı",{"text":454},"Galata Tower","Experience",{"image_url":287,"image_alt":457,"alt_text":287,"meta_title":286,"meta_description":458,"canonical_url":287,"schema_json":287,"include_in_sitemap":459,"robots_index":459,"robots_follow":459,"robots_advanced":287,"og_title":286,"og_description":458,"og_url":287,"twitter_card":460},"SeoMetadata image","Exhibitions are expensive, yet many organisations book a stand, send whoever is available and return with a pile of business cards and no measurable result.",false,"summary",[],[463,470,478],{"id":464,"name":465,"name_2":287,"slug":466,"schedule_slug":467,"start_date":336,"end_date":337,"days":289,"hours":290,"city_id":32,"city_name":402,"price":415,"country_name":468,"program_level":317,"program_type":316,"short_details":469,"featured":250,"upcoming":250,"relevance_score":250},609864,"Sales and Marketing Financial Planning and Modelling","sales-and-marketing-financial-planning-and-modelling","sales-and-marketing-financial-planning-and-modelling-in-dubai","United Arab Emirates","\u003Cp>Sales and marketing budgets are often set by last year's figure plus a percentage, and forecasts are defended by opinion rather than evidence. This programme gives commercial and finance professionals practical methods to build sales forecasts, plan and allocate sales and marketing spend, model the return on commercial decisions and explain the numbers to senior management.\u003C\u002Fp>",{"id":471,"name":472,"name_2":287,"slug":473,"schedule_slug":474,"start_date":344,"end_date":345,"days":289,"hours":290,"city_id":362,"city_name":363,"price":475,"country_name":476,"program_level":317,"program_type":316,"short_details":477,"featured":250,"upcoming":250,"relevance_score":250},610100,"Strategic Marketing Management","strategic-marketing-management","strategic-marketing-management-in-vienna",5100,"Austria","\u003Cp>\u003Cspan style=\"font-weight: 400;\">This advanced-level course aims to equip participants with a deep understanding of marketing and communication strategies to drive business success and deliver exceptional results.\u003C\u002Fspan>\u003C\u002Fp>",{"id":479,"name":480,"name_2":287,"slug":481,"schedule_slug":482,"start_date":483,"end_date":484,"days":289,"hours":290,"city_id":355,"city_name":356,"price":485,"country_name":486,"program_level":317,"program_type":316,"short_details":487,"featured":250,"upcoming":250,"relevance_score":250},610351,"Media Relations and Communication Campaigns in Oil and Gas","media-relations-and-communication-campaigns-in-oil-and-gas","media-relations-and-communication-campaigns-in-oil-and-gas-in-live-online","2026-11-15","2026-11-19",2900,"Online","\u003Cp>\u003Cspan style=\"font-weight: 400;\">To provide participants with the essential skills and strategies for preparing, planning, and executing impactful media campaigns tailored to the unique needs of the oil and gas industry, enhancing brand image, public perception, and stakeholder engagement.\u003C\u002Fspan>\u003C\u002Fp>","en",{"start_date":323,"city_id":287},{"data":491,"code":280,"status":281,"message":516},[492,496,500,504,508,512],{"id":493,"title":494,"slug":495},28,"Executive Leadership & Senior Management","executive-leadership-and-senior-management",{"id":497,"title":498,"slug":499},30,"Leadership Development","leadership-development-2",{"id":501,"title":502,"slug":503},29,"management skills","management-skills",{"id":505,"title":506,"slug":507},18,"Human Resources & Talent Management","human-resources-and-talent-management",{"id":509,"title":510,"slug":511},21,"finance and accounting","finance-and-accounting",{"id":513,"title":514,"slug":515},32,"risk, governance, and compliance","risk-governance-and-compliance","message.Categories have been retrieved successfully"]