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    النفط والغاز
    19595

    Effective Media Campaign Planning and Execution for the Oil and Gas Industry

    09-02-2025 To 13-02-2025
    Amman
    oil gas

    The oil and gas industry operates in a complex environment with diverse stakeholder groups, making strategic media campaigns essential for shaping public opinion, communicating corporate values, and responding to market challenges. This course focuses on equipping professionals with the skills needed to plan and execute effective media campaigns. Participants will learn to create compelling messaging, select the right media channels, manage public relations, and measure campaign success in a way that aligns with the industry’s goals and regulations.

    Date :
    From 09 Till 13 Feb. 2025
    City :
    Amman
    Fees :
    4500
    • Date City Fees
    Date :
    From 09 Till 13 Feb. 2025
    City :
    Amman
    Fees :
    4500
    • Date City Fees

    Overview

    To provide participants with the essential skills and strategies for preparing, planning, and executing impactful media campaigns tailored to the unique needs of the oil and gas industry, enhancing brand image, public perception, and stakeholder engagement.

    The oil and gas industry operates in a complex environment with diverse stakeholder groups, making strategic media campaigns essential for shaping public opinion, communicating corporate values, and responding to market challenges. This course focuses on equipping professionals with the skills needed to plan and execute effective media campaigns. Participants will learn to create compelling messaging, select the right media channels, manage public relations, and measure campaign success in a way that aligns with the industry’s goals and regulations.

    Who Should Attend

    Target Group:

    • Public relations and communications managers in the oil and gas sector
    • Marketing and brand managers
    • Media and corporate communications professionals
    • Government and community relations officers
    • Crisis communication and reputation management teams
    • Anyone involved in planning and executing media strategies in the energy industry
    • Understand the key components of effective media campaigns in the oil and gas industry.
    • Learn to develop targeted messaging and content that aligns with industry values and goals.
    • Gain expertise in selecting the appropriate media channels for different campaign objectives.
    • Develop skills in crisis communication and managing public perception.
    • Implement strategies for planning, executing, and evaluating media campaigns for maximum impact.
    • Explore best practices for engaging with various stakeholders, including the public, investors, and regulators.

    Targeted Competencies

    • Proficiency in planning and executing strategic media campaigns for the oil and gas industry
    • Skills in developing compelling messaging tailored to diverse audiences
    • Expertise in crisis communication and reputation management
    • Ability to select and utilize media channels effectively for maximum impact
    • Knowledge of metrics and tools for measuring campaign success and stakeholder engagement

    Introduction to Media Campaigns in the Oil and Gas Industry

  • Overview of the unique communication challenges in the oil and gas sector
  • Key objectives of media campaigns: awareness, education, brand positioning, and crisis management
  • The role of media in shaping public perception and influencing stakeholders
  • Case studies on successful media campaigns in the oil and gas industry

    • Planning and Strategy Development

  • Identifying target audiences: public, investors, regulators, and community stakeholders
  • Setting clear campaign objectives aligned with business goals and industry regulations
  • Developing a media strategy: key messaging, tone, and positioning
  • Practical exercises in creating a media campaign strategy for an oil and gas company

    • Contact Us

    For each learning and development project we establish strong relationships and effective communication with partners.
    Don't hesitate to contact us.