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    العلاقات العامة
    1308

    Mastering Business Relationship Management

    06-05-2024 To 10-05-2024
    London
    public relation

    This program targets professionals responsible for managing and cultivating business relationships, including those in sales, customer service, and partnership roles. It covers the principles of business relationship management (BRM), strategies for building and maintaining strong business relationships, techniques for effective communication and negotiation, and methods for measuring and enhancing the value of these relationships.

    Date :
    From 06 Till 10 May 2024
    City :
    London
    Fees :
    5900
    • Date City Fees
    Date :
    From 06 Till 10 May 2024
    City :
    London
    Fees :
    5900
    • Date City Fees

    Overview

    To equip professionals with the skills and knowledge necessary for effective business relationship management, focusing on strategic partnership development, stakeholder engagement, and value realization in business interactions.

    This program targets professionals responsible for managing and cultivating business relationships, including those in sales, customer service, and partnership roles. It covers the principles of business relationship management (BRM), strategies for building and maintaining strong business relationships, techniques for effective communication and negotiation, and methods for measuring and enhancing the value of these relationships.

    Who Should Attend

    Target Group

    • Business Relationship Managers
    • Account Managers and Sales Professionals
    • Customer Service Managers and Representatives
    • Anyone Involved in Managing Business-to-Business (B2B) Relationships
    • Professionals Seeking to Enhance Their BRM Skills
    • Understand the Fundamentals of Business Relationship Management: Grasp key concepts and the strategic importance of effective BRM.
    • Develop and Maintain Strategic Partnerships: Learn strategies for initiating, developing, and maintaining productive business partnerships.
    • Enhance Communication and Negotiation Skills: Improve interpersonal communication, active listening, and negotiation techniques tailored to BRM.
    • Engage Effectively with Stakeholders: Master stakeholder engagement strategies to align expectations and achieve mutual goals.
    • Measure and Maximize Relationship Value: Employ tools and metrics to assess and enhance the value derived from business relationships.
    • Navigate Challenges in Business Relationships: Develop skills to identify, address, and resolve common challenges in maintaining business relationships.
    • Strategic Business Relationship Development
    • Advanced Communication and Negotiation
    • Effective Stakeholder Engagement
    • Value Optimization in Business Relationships
    • Problem-Solving and Conflict Resolution

    Introduction to Business Relationship Management

  • Principles and Goals of BRM
  • Role of BRM in Organizational Success
  • Building a BRM Strategy
  • The BRM Process Framework

    • Building and Sustaining Business Partnerships

  • Identifying and Selecting Strategic Partners
  • Techniques for Effective Relationship Building
  • Maintaining Long-Term Partnerships
  • Leveraging Partnerships for Mutual Benefit

    • Contact Us

    For each learning and development project we establish strong relationships and effective communication with partners.
    Don't hesitate to contact us.