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    العلاقات العامة
    19301

    Proactive and Reactive Media Strategies and Tactics

    13-10-2024 To 17-10-2024
    Muscat
    public relation

    This comprehensive course covers essential strategies and tactics for managing media interactions proactively and reactively. Participants will learn to craft compelling media messages, build strong media relationships, and respond effectively to media crises, enhancing their organization's reputation and public image.

    Date :
    From 13 Till 17 Oct. 2024
    City :
    Muscat
    Fees :
    4300
    • Date City Fees
    Date :
    From 13 Till 17 Oct. 2024
    City :
    Muscat
    Fees :
    4300
    • Date City Fees

    Overview

    To equip communication and PR professionals with the skills and knowledge to effectively develop and implement proactive and reactive media strategies and tactics, ensuring positive media relations and effective crisis management.

    This comprehensive course covers essential strategies and tactics for managing media interactions proactively and reactively. Participants will learn to craft compelling media messages, build strong media relationships, and respond effectively to media crises, enhancing their organization's reputation and public image.

    Who Should Attend

    Target Group:

    • Public relations and communication professionals.
    • Corporate communication managers and directors.
    • Media relations specialists and spokespersons.
    • Marketing and brand managers.
    • Executives and leaders responsible for corporate communication and reputation management.
    • Understand the principles and importance of proactive and reactive media strategies.
    • Develop skills to create and implement effective media campaigns.
    • Learn to build and maintain positive relationships with media representatives.
    • Master crisis communication techniques to manage and mitigate media crises.
    • Enhance media monitoring and analysis capabilities.
    • Utilize social media and digital platforms for proactive and reactive media engagement.

    Target Competencies:

    • Proactive media strategy development.
    • Crisis communication and reactive media management.
    • Media relationship building and maintenance.
    • Media monitoring and analysis.
    • Effective use of social media for media engagement.

    Introduction to Media Strategies

  • Overview of media strategies: proactive vs. reactive.
  • The role of media strategies in public relations and corporate communication.
  • Key principles of effective media engagement.
  • Identifying target audiences and media outlets.
  • Case studies on successful media strategies.

    • Developing Proactive Media Strategies

  • Crafting compelling media messages and story angles.
  • Building a proactive media relations plan.
  • Techniques for pitching stories to journalists and media outlets.
  • Leveraging social media and digital platforms for proactive engagement.
  • Monitoring and measuring the impact of proactive media efforts.

    • Contact Us

    For each learning and development project we establish strong relationships and effective communication with partners.
    Don't hesitate to contact us.