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    مهارات إدارة المشاريع
    19593

    Strategic Marketing and Stakeholder Management

    05-01-2025 To 09-01-2025
    Muscat
    project management skills

    Marketing and stakeholder management are crucial for building a strong brand and ensuring the success of any business. This course focuses on integrating marketing strategies with stakeholder management, enabling participants to design targeted marketing initiatives, communicate effectively, and manage relationships with key stakeholders. Participants will explore the principles of stakeholder engagement, learn to address stakeholder concerns, and develop marketing strategies that align with organizational goals and stakeholder interests.

    Date :
    From 05 Till 09 Jan. 2025
    City :
    Muscat
    Fees :
    4300
    • Date City Fees
    Date :
    From 05 Till 09 Jan. 2025
    City :
    Muscat
    Fees :
    4300
    • Date City Fees

    Overview

    To provide participants with the skills and strategies needed to effectively market products and services while managing stakeholder relationships, enhancing engagement, and aligning business objectives with stakeholder expectations for sustainable success.

    Marketing and stakeholder management are crucial for building a strong brand and ensuring the success of any business. This course focuses on integrating marketing strategies with stakeholder management, enabling participants to design targeted marketing initiatives, communicate effectively, and manage relationships with key stakeholders. Participants will explore the principles of stakeholder engagement, learn to address stakeholder concerns, and develop marketing strategies that align with organizational goals and stakeholder interests.

    Who Should Attend

    Target Group:

    • Marketing managers and executives
    • Public relations and communication professionals
    • Business development managers
    • Project managers and team leaders
    • Customer relationship managers
    • Anyone involved in marketing, branding, and stakeholder engagement
    • Understand the principles of marketing and their application in stakeholder management.
    • Learn to identify, categorize, and engage key stakeholders effectively.
    • Develop skills in creating marketing strategies that align with stakeholder needs and business objectives.
    • Gain expertise in communication techniques to foster positive stakeholder relationships.
    • Implement best practices for managing stakeholder expectations and resolving conflicts.
    • Explore strategies for integrating marketing efforts with stakeholder engagement to drive organizational success.

    Targeted Competencies

    • Proficiency in marketing principles and stakeholder management techniques
    • Skills in creating marketing strategies aligned with stakeholder needs and business goals
    • Expertise in effective communication and conflict resolution with stakeholders
    • Ability to design and implement stakeholder engagement and feedback mechanisms
    • Knowledge of integrating marketing and stakeholder management for long-term success

    Introduction to Marketing and Stakeholder Management

  • Overview of marketing concepts and their role in business growth
  • Understanding stakeholder management: key principles and importance
  • Identifying the connection between marketing strategies and stakeholder engagement
  • Case studies on successful integration of marketing and stakeholder management

    • Identifying and Analyzing Stakeholders

  • Techniques for identifying internal and external stakeholders
  • Categorizing stakeholders based on influence, interest, and engagement level
  • Mapping stakeholder needs, expectations, and potential impact on marketing efforts
  • Practical exercises in stakeholder identification and analysis for a sample project

    • Contact Us

    For each learning and development project we establish strong relationships and effective communication with partners.
    Don't hesitate to contact us.