Digital and Social Media Communication

Overview

To develop the professional communication skills and digital etiquette required to engage effectively across social media and digital platforms, in alignment with organizational values, branding, and public expectations.

In today’s hyper-connected environment, professionals represent their organizations not only in person but also through digital channels. This course provides essential training in social media conduct, digital communication protocols, content planning, and engagement strategy, with a focus on maintaining credibility, consistency, and professionalism online. Participants will explore the tools and best practices for managing communication across platforms, responding appropriately to digital interactions, and preventing reputational risk.

Who Should Attend

Target Group:

• Public Relations and Media Professionals
• Corporate Communications and Marketing Staff
• Digital and Social Media Coordinators
• Customer Service and Community Engagement Teams
• Government and Institutional Communication Officers