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    العلاقات العامة
    19971

    Digital Communication and Creative Branding

    20-10-2025 To 24-10-2025
    Dubai
    marketing and sales | public relation

    This training program introduces the core concepts of digital communication, branding psychology, and creative storytelling in the digital age. Participants will explore how to craft impactful brand messages, use design thinking to enhance brand identity, and leverage digital platforms to communicate effectively with target audiences. Practical exercises, case studies, and interactive sessions will ensure participants leave with applied skills in digital branding and communication.

    Date :
    From 20 Till 24 Oct. 2025
    City :
    Dubai
    Fees :
    4500
    • Date City Fees
    Date :
    From 20 Till 24 Oct. 2025
    City :
    Dubai
    Fees :
    4500
    • Date City Fees

    Overview

    To equip participants with the skills, tools, and strategies necessary to harness digital communication platforms effectively while building strong, creative, and innovative branding that drives engagement and organizational growth.

    This training program introduces the core concepts of digital communication, branding psychology, and creative storytelling in the digital age. Participants will explore how to craft impactful brand messages, use design thinking to enhance brand identity, and leverage digital platforms to communicate effectively with target audiences. Practical exercises, case studies, and interactive sessions will ensure participants leave with applied skills in digital branding and communication.

    Who Should Attend

    Target Group

    • Marketing specialists and coordinators
    • Communication officers and PR professionals
    • Brand managers and designers
    • Entrepreneurs and business owners
    • Anyone interested in developing strong digital branding strategies

    By the end of this course, participants will be able to:

    • Understand the fundamentals of digital communication and its role in modern branding.
    • Develop creative strategies to build and manage a strong brand identity.
    • Apply digital storytelling techniques to enhance brand presence.
    • Utilize digital platforms (social media, websites, multimedia) for brand communication.
    • Analyze and adapt branding strategies based on audience insights and analytics.
    • Design innovative campaigns that integrate creativity with digital communication.

    Target Competencies

    • Digital communication literacy
    • Branding and positioning strategy
    • Creative and design thinking
    • Storytelling and content creation
    • Strategic planning and campaign evaluation

    Foundations of Digital Communication

  • Definition and scope of digital communication
  • Key channels and platforms in digital communication
  • The role of communication in branding
  • Digital vs. traditional communication methods
  • Case examples of successful digital communication

    • Branding Essentials in the Digital Era

  • Defining brand identity and personality
  • Core elements of brand positioning
  • Emotional branding and consumer psychology
  • Importance of consistency in brand messaging
  • Global vs. local branding challenges

    • Contact Us

    For each learning and development project we establish strong relationships and effective communication with partners.
    Don't hesitate to contact us.