Suitable for all those with direct responsibility for the data collection and those who make decisions based on that information. Any job role which has responsibility for collecting or interpreting data
Identify the most appropriate type of research needed for a given situation
Understand the difference between quantitative and qualitative research techniques
Effectively brief a research company
Interrogate online databases
Construct a competitor database
Use the appropriate analysis tools
Develop customer insight
Understand the essential elements of a Management Information System
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