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العلاقات العامة
18888

Mastering Communications and Media Skills

12-10-2025 To 16-10-2025
Casablanca

In today's media-centric world, the power of effective communication cannot be overstated. This program is designed to imbue participants with both the foundational understanding of communication theory and the practical skills needed to excel in media settings, from traditional press to digital platforms.

Date :
From 12 Till 16 Oct. 2025
City :
Casablanca
Fees :
4300
Date :
From 12 Till 16 Oct. 2025
City :
Casablanca
Fees :
4300

Overview

To develop proficient communication capabilities in participants, enhancing their ability to effectively convey messages, engage audiences, and utilize various media platforms with expertise.

In today's media-centric world, the power of effective communication cannot be overstated. This program is designed to imbue participants with both the foundational understanding of communication theory and the practical skills needed to excel in media settings, from traditional press to digital platforms.

Who Should Attend

Target Group:

  • Media professionals and journalists
  • Public relations and communications officers
  • Content creators and digital marketers
  • Corporate communication managers
  • Anyone seeking to enhance their media and communication skills

Upon completing this program, participants will be able to:

  • Understand the core principles and theories of communication.
  • Craft compelling narratives suitable for various media platforms.
  • Engage and captivate diverse audiences, ensuring message retention.
  • Navigate and utilize different media platforms proficiently.
  • Handle crisis communication and manage public relations effectively.
  • Profound understanding of communication principles
  • Skills in crafting and delivering compelling media messages
  • Proficiency in navigating and using diverse media platforms
  • Crisis management and public relations expertise
  • Analytical skills in evaluating media trends and audience responses

Foundations of Communication

  • Evolution and importance of communication
  • Models and theories of communication
  • The psychology of communication: understanding audience perceptions
  • Barriers to effective communication and overcoming them
  • Non-verbal communication: the unspoken language
  • Crafting the Message & Storytelling

  • The power of narratives in media
  • Structuring messages for clarity and impact
  • Visual storytelling: leveraging images, videos, and infographics
  • Tone, voice, and style: adapting to different media platforms
  • Case studies: analyzing impactful media messages
  • Contact Us

    For each learning and development project we establish strong relationships and effective communication with partners.
    Don't hesitate to contact us.