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العلاقات العامة
1198

PR Impact Measurement and KPIs Framework

01-02-2026 To 05-02-2026
Vienna
Date :
From 01 Till 05 Feb. 2026
City :
Vienna
Fees :
5100
Date :
From 01 Till 05 Feb. 2026
City :
Vienna
Fees :
5100
  • Identify organizational and departmental goals
  • Research stakeholders for each and prioritize
  • Set specific objectives for each prioritized stakeholder group
  • Set PR and social media Key Performance Indicators (KPIs) against each stakeholder objective
  • Choose tools and benchmark and build Matrixu
  • Public Relations Activity
  • Intermediary Effects
  • Target Audience Effects
  • Analyze the results and compare to costs
  • Present to management
  • Measure continuously and improve performance

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