Public relations staffs in the organization whose work involves contact and interaction with the internal/external public, particularly supervisors and staffs in the areas of personnel, marketing, sales, training and administration.
Employees involved in media activities will also benefit from this program.
Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
Improve their awareness of the main media skills in Public Relations
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