This program is designed for marketing executives and managers who have management experience, as well as general managers with responsibility for marketing-related functions
Clarify what you want to communicate
Understand fundamental marketing strategy concepts and theories
Be able to identify and use appropriate methods and tools for formulating, implementing, monitoring and evaluating marketing strategy in diverse organisational and marketing situations
Be able to develop, write and present a formal strategic marketing plan including financial implications
Understand principles and behaviours underlying effective performance in project based teams
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For each learning and development project we establish strong relationships and effective communication with partners.
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