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الإعلام وشبكات التواصل الإجتماعي
18560

The Impact of Artificial Intelligence on Marketing and Media: A Comprehensive Study

13-07-2026 To 17-07-2026
Dubai

This course delves into the influence of AI on marketing and media, discussing its role in decision-making processes, customer segmentation, content creation, and media buying. Participants will examine real-world examples and future trends, gaining an understanding of how to leverage AI for optimal marketing and media strategies.

Date :
From 13 Till 17 Jul. 2026
City :
Dubai
Fees :
4500
Date :
From 13 Till 17 Jul. 2026
City :
Dubai
Fees :
4500

Overview

The aim of this course is to provide participants with a comprehensive understanding of how artificial intelligence (AI) impacts marketing and media strategies, shaping modern business landscapes.

This course delves into the influence of AI on marketing and media, discussing its role in decision-making processes, customer segmentation, content creation, and media buying. Participants will examine real-world examples and future trends, gaining an understanding of how to leverage AI for optimal marketing and media strategies.

Who Should Attend

Marketing and media professionals, digital strategists, content creators, and anyone interested in the role of AI in shaping modern marketing and media landscapes.

Target Group: Professionals who are working in the marketing and media industry and are looking to leverage AI in their strategies.

  • Understand the influence of AI on marketing and media and its implications for businesses.
  • Apply AI-based tools for customer segmentation and personalized marketing campaigns.
  • Utilize AI in content creation, curation, and distribution across different media platforms.
  • Leverage AI for efficient media buying and ad placement.
  • Anticipate future trends in AI application in marketing and media industries.
  • Understanding of AI impact on marketing and media.
  • Use of AI for customer segmentation and personalization.
  • Application of AI in content creation and distribution.
  • AI-based media buying strategies.
  • Ability to predict future AI trends in marketing and media.

AI and Its Influence on Marketing and Media:

  • The emergence of AI in marketing and media
  • Implications of AI on business strategies
  • AI in decision-making processes
  • Future trends in AI application
  • AI and Customer Segmentation:

  • Understanding customer segmentation
  • Role of AI in segmenting customers
  • Use of AI for personalized marketing campaigns
  • Real-world examples of AI in customer segmentation
  • Contact Us

    For each learning and development project we establish strong relationships and effective communication with partners.
    Don't hesitate to contact us.